Founding with passion and optimism: what makes female DACH entrepreneurs tick
On the occasion of International Women's Day on March 8, GoDaddy, the website and domain provider, is publishing the results of its latest study on the situation of women in business creation and management. The study examines the current situation of small businesses worldwide, with a particular focus on female founders and entrepreneurs in the DACH region. The key finding: women are founding companies with passion and vision.
Growth expectations and the importance of digitalization
Positive outlook - almost half of women-led businesses (48 %) expect their business to grow in the next 3 to 5 years. This is according to the GoDaddy survey carried out in January. Female entrepreneurs start up mainly out of passion (30 %) and for more flexibility (20 %), whereas only 8 % start up out of a specific idea for a product or solution.
Although men and women have different reasons for starting a business, they agree that digitalization is crucial to the success of their company. (Men with 77 % and women with 78 %).
According to the survey, the focus of digital transformation differs between women and men: female small business owners focus on improving customer loyalty and experience (53 %) and optimizing internal communication and collaboration (40 %). Male small business owners, on the other hand, prioritize increasing efficiency (49 %) and integrating new technologies such as AI for innovation (34 %).
AI opportunities: women still more reluctant than men
Female entrepreneurs are less confident about the integration of AI technologies than their male counterparts. According to recent survey data, only 54 % of women compared to 76 % of men are optimistic about the integration and further development of AI technologies in their companies.
Online marketing in focus
In the run-up to 2024, more female-led companies intend to increase their investment in online marketing. According to the GoDaddy survey, 71 % of these companies plan to invest in this area - a positive outlook for 2024.
Alexandra Anderson, Marketing Director DACH at GoDaddy, comments on the results of the study: "The results of our survey show the potential that lies in female-led companies. It is important to support women in starting and running businesses as they make a vital contribution to innovation. At GoDaddy, we are proud to offer advice and support to entrepreneurs and help them develop their business with the right tools."
Source: www.GoDaddy.com
