Data security: existential risk for Swiss companies
35% of decision-makers surveyed in Swiss companies consider a lack of data security to be the greatest risk to business survival in the coming year, exacerbated by high energy costs and a shortage of skilled workers. This is according to the study "Data-driven resilience" by Dun & Bradstreet, a data and analysis provider. The study of over 3,000 business leaders from 18 countries examines the resilience of companies, associated challenges and risks and the importance of data.
Lack of data security: a threat to the existence of 35 percent of companies
Right after the lack of data security, Swiss companies rank high energy costs as a business risk. In fact, 33% of companies state that the increased costs pose an existential problem for their business. In third place among the biggest business risks is the shortage of skilled workers (30 percent). In addition, 12% of companies in this country state that they are "barely resilient" or "not resilient at all" to threats in difficult times.
Data often remains unused
A large majority of decision-makers in Swiss companies (76%) believe that data can play a key role in guiding their company through challenging times. When asked to what extent an improvement in data quality will have a positive impact on their company in the coming years, the main points mentioned were "identifying new customers" (24%), "improving internal processes" (22%) and "managing risks" (22%). However, more than a third (35%) of managers report difficulties in realizing the true potential of their data and 18% do not know how to get the most out of their data.
"Many Swiss companies are reaching their limits due to high energy prices and the shortage of skilled workers. However, data security plays a particularly important role in Switzerland. Internationally, the companies surveyed consider data security to be less of a threat to their existence. On the positive side, most managers here recognize the importance of data usage for their company. However, our study makes it clear that there is often still room for improvement in the use of data potential. However, in a rapidly changing world, data-driven decision making is no longer a mere option, but a necessity," says Dirk Radetzki, Chief Regional Officer, Central Europe at Dun & Bradstreet.
Source: www.dnb.com
