mesoneer acquires contactify - product launch announced

The software manufacturer mesoneer acquires the startup contactify, which specializes in software-as-a-service in the business-to-business (B2B) environment. With the acquisition, the company is expanding its portfolio of offerings in one fell swoop with two new products in the area of customer engagement software, digital business cards and digital sales rooms.

Together under one roof: the management team of mesoneer and contactify. (Image: zVg)

The Swiss software company mesoneer acquires the majority of shares in contactify and all 10 employees of the startup, which was founded in 2020 and will remain independent as a company. The founders Lars Sager and David Sager will remain part of the shareholder group with minority stakes and will continue to lead the company as managing directors in the upcoming growth phase. In addition to expanding the range of products and services, the acquisition will generate significant synergy effects, for example by enabling contactify to draw on the development capacities of mesoneer.

Numerous synergies

"We are pleased to integrate new innovative products into our offering with contactify and at the same time identify new potential customers for our existing solutions," says Patrick Brazzale, CEO of mesoneer. After all, in the few years of its existence, contactify would have established itself as a leading innovation driver in the field of customer engagement and would already have been able to win over 80 companies, some of them well-known, as customers. Brazzale sees further synergies in the area of software development: "The cooperation of our new subsidiary with our development sites in Vietnam brings us expanded technology know-how and additional power," says Brazzale. Lars Sager, co-founder of contactify, is also convinced of the synergy potential of the acquisition: "On the one hand, we can professionalize our appearance and our marketing processes and, thanks to mesoneer's developer pool and project services, bring our products to market faster in the future, expand our sales opportunities and, at the same time, offer our existing customers additional added value with products and services from mesoneer."

New product spaices

At the same time as the acquisition, the two companies are announcing "spaices," a new product from contactify. spaices is a so-called digital sales room designed to optimize the B2B sales process and completely redesign the customer journey by creating customized microsites for individual customers or customer groups. These highly personalized microsites are targeted to the specific needs of the customer. The product thus provides relevant contact person details, files, videos and much more in an aesthetically pleasing user interface. In addition, spaices allows purchasing teams to edit landing pages as well, making it easier to market the product when selling internally. spaices also provides the ability to effortlessly share updates and news with the customer via push notifications, generating valuable analytics about customer interest and behavior. In the long term, contactify sees the opportunity to automate the content flow on these hyper-personalized landing pages through the use of artificial intelligence, further increasing efficiency. With the introduction of spaices, contactify is setting new standards in the B2B customer journey and enabling sales and marketing teams to do their jobs more efficiently and effectively. Here interested parties can now sign up for the beta version of spaices.

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