Employee catering: Felfel takes over Snäx
As of December 12, Felfel will take over its direct competitor Snäx. The startup, founded in 2019, will be integrated organizationally into Felfel AG, the company says. With the acquisition, Felfel strengthens its position as market leader in the field of employee catering.
The company Felfel, itself a startup until a few years ago, continues to focus on growth and acquires Snäx. Since its founding three years ago, the young company Snäx has successfully established itself in the market for employee catering and built up a large customer base in German-speaking Switzerland. The startup was founded in 2019 by Sparrow Ventures. Like Felfel, Snäx relies on refrigerators that can be placed in companies and are regularly filled. Order processing for meals is done through an app. Lida Ahmadi, CEO and co-founder of Snäx, is delighted and says: "We are very pleased that the exit of Snäx could be completed successfully. We are convinced that we have found the ideal buyer in Felfel, because we not only share the same vision, but also have confidence in Felfel's team that they will best represent the interests of our employees and customers."
Founded in 2014, Felfel now serves 800 customers across Switzerland and employs 120 people - a large proportion of whom work in culinary development, technology and data analysis. In addition to its focus on fresh meals at the workplace, the company also runs Gavetti also its own brand of coffee tailored to offices. "In order to be able to meet the high quality requirements despite the complex market conditions, reaching a critical size is essential," explains Anna Grassler, co-CEO of Felfel. "We have been following Snäx's developments since its inception and are convinced that the young company is not only an ideal fit for us, but will also integrate seamlessly with us. We look forward to this challenge and to welcoming new customers and team members to our family."
Source: Felfel AG
