Luca Graf becomes new CEO of MS Direct AG
MS Direct AG is continuing the strong growth of recent years: After a very good business performance in 2021 with a triple-digit increase in new customers, the successful course will be consistently continued in 2022. With its new CEO Luca Graf, MS Direct AG has engaged a proven expert in the fields of logistics and e-commerce.
The Corona pandemic catapulted the entire retail industry forward 10 years. The way brands do business has changed fundamentally. MS Direct AG, which offers solutions for mail order and e-commerce, has also benefited from these developments. The company is now strengthening its organization for continued strong growth with new CEO Luca Graf. He will take up his position on May 1, 2022.
Accelerate growth course
To enable e-commerce retailers in Switzerland and Europe to focus on their growth and grow nationally as well as across borders, MS Direct AG has established eFulfillment and cross-border solutions that relieve retailers of the complexity of order fulfillment and enable scalable operations. This path will be consistently pursued in 2022 - with Luca Graf as the new CEO. "We are extremely pleased to welcome Luca Graf as the new CEO of MS Direct AG to further accelerate our rapid growth path," emphasizes Milo Stössel, Chairman of the Board of MS Direct Group. "With the new organization and Luca Graf at the helm, we are strengthening the organization and creating an excellent foundation for the upcoming growth and the continuation of our course as a digital pioneer in the fulfillment industry," Stössel continues.
Luca Graf: "Internationalize offer"
Luca Graf is a proven e-commerce logistics expert. As Head of Digital Innovation at DSV and Panalpina, the 46-year-old, who holds a doctorate in industrial engineering, has many years of experience in the digitalization of logistics processes. From exoskeletons to drone deployments to optimize process efficiency, Graf looks back on an extensive track record. Graf also served for many years as Head of Online & Direct Sales at Swiss International Air Lines, where he was responsible for swiss.com, Switzerland's top-selling online store. In addition, he was a member of the Board of Directors of Cargo sous terrain, the innovative total logistics system that is developing the underground, flexible transport of small consignments in Switzerland. "It is a pleasure and honor for me to take on the role of CEO at MS Direct AG. The company is excellently positioned. I see the CEO function at MS Direct AG as a unique opportunity to contribute my experience as a doer and implementer together with the team for our customers. In addition to targeted automation of our warehouses, we will develop a unique cross-border platform and thus further internationalize our offering," comments Luca Graf on his appointment as CEO.
Source and further information: MS Direct AG
