Victorinox strengthens sales management in the DACH region

The world-renowned family company Victorinox, famous for the legendary "Original Swiss Army Knife", is strengthening its management team in the Corporate Business division. André Fässler, a native of Central Switzerland who grew up not far from the Victorinox factory, is the new "Head of Sales". The sales professional has over 15 years of experience in the B2B sector at national and international level. At Victorinox since the end of 2018, he previously looked after the countries of Switzerland and Germany as Senior Key Account Manager. In doing so, he was involved in a leading role in various projects from the areas of sales, marketing and product. "Victorinox produces unique and innovative products that are known all over the world. We want to bring our enthusiasm for these products closer to the customer and convey to him the product that is tailor-made for him," says André Fässler.

Matthias Müllerschön has been the new "Area Manager Corporate Business Germany" since September 1. With the newly created position, Victorinox aims to further expand the German corporate business market. Müllerschön, who lives in southern Germany, has been with the company since 2015 and has many years of experience in GPK retail. He gathered his knowledge in retail for 16 years and, according to Victorinox, represents an ideal addition to the sales team. "My constant incentive is to create the perfect product together with my customers and thus to bring out the maximum in customer satisfaction," Matthias Müllerschön explains his motivation in the new role.

Victorinox products - in addition to the well-known pocket knives, the portfolio also includes watches, luggage and perfumes - are available both online and in the company's own stores, as well as through an extensive network of subsidiaries and distributors in more than 120 countries. In 2019, the company generated sales of around CHF 480 million with over 2,100 employees.

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