Success impulse: Entrepreneurial success levers in 2022
Uncertainties are becoming greater, and the speed of change is also increasing. What do entrepreneurial levers for success look like so that one can profit from uncertainties and not suffer from them?
We live in interesting times. The speed of change is increasing and uncertainties are growing. And this is more likely to increase. So far, so familiar.
Profit or suffer? You decide...
As in any time - whether stable or rather not - there are winners and losers. There are people and companies that tend to benefit from the uncertainties and those that tend to suffer. The good news is that which group you belong to is largely a choice. Those who are better than the mediocre consciously or unconsciously choose to see things differently and focus on the one that promises the greatest chance of winning. For this, it is good to know to some extent which success factors become more important than others in each case.
Three entrepreneurial levers for success
Here are three topics that, in my view, will become much more important this year - and where I therefore recommend that you consider how you can become better at them with your team:
- Attractiveness on the labor market. You need the best people for the challenges that will increase in the future, especially in terms of thinking and behavior. I still see many small and medium-sized companies that are already happy if they have three qualified applicants for every vacant position. The antidote: massively increase your attractiveness on the labor market. There is a whole bundle of possible measures for this. First of all, it is important that you move the topic up in the priority list.
- In the future, it will be less and less the available resources that will be decisive for your success, but your "resourcefulness". In principle, this has always been the case, but in my view it will intensify. As a leader, one of your responsibilities is to foster resourcefulness in your people. In addition to selecting the best team members (see point 1), this also includes consciously allowing mistakes and having the courage to go ahead.
- When the environment is changing faster, it's even more important that you can move quickly. If you wait too long, the conditions will have changed again by the time you are ready to start. High speed has nothing to do with rushing, but with eliminating delays as much as possible. This starts primarily in the minds of your people, but is also heavily influenced by your processes and the level of empowerment in your team.
I recommend that you make these three topics a focus in your leadership team discussions - so that you can be more successful in 2022, no matter what happens around you and your organization.
To the author:
Volkmar Völzke is a success maximizer. Book author. Consultant. Coach. Speaker. www.volkmarvoelzke.ch
