Swiss Chamber of Brokers further expands its market leadership
The Swiss Chamber of Real Estate Agents (SMK) is the largest real estate agent network in Switzerland. At the General Assembly, a new increase in the number of members and thus a continued expansion of market share and market leadership in Switzerland could be reported.
Only real estate agents who have a strict quality management and confirm this in recurring inspections can become members of the Swiss Chamber of Real Estate Agents SMK and receive the quality label. As a professional chamber of the Swiss Real Estate Association SVIT, the SMK is the first point of contact in all matters relating to real estate marketing. On October 19, 2021, the Swiss Chamber of Real Estate Agents held its General Assembly and was able to report a further increase in membership. "The continuous increase in membership confirms that the strict quality criteria associated with our label are recognized by the leading real estate agents in Switzerland as a clear added value in the market," said Ruedi Tanner, President of the Swiss Chamber of Estate Agents (SMK), on the occasion of the General Assembly in Zurich. More than 100 members make the SMK the largest real estate broker network in Switzerland. "Our members guarantee their customers quality, competence, trust, transparency and consistently exclude conflicts of interest."
Swiss Chamber of Brokers defies competition
The dynamics in real estate marketing are high. And with it, new competitors such as banks, insurance companies, and real estate platforms as well as fixed-price or free brokers are entering the market, vying for the favor of real estate sellers and buyers with different business models. In this highly competitive and increasingly digitalized environment, it is crucial to have sustainable quality standards and to persistently establish them. "With our quality claim as market leader, we create orientation," clarifies Ruedi Tanner. Only those who meet the quality criteria defined by the SMK and confirm them on a recurring basis receive the seal of approval. SMK members are professionally trained real estate specialists who can demonstrate several years of practical activity in the industry.
AGM: Dieter Mader replaces Claude Ginesta on the Board of Directors
At the SMK General Assembly, Ruedi Tanner (Wirz Tanner Immobilien AG) was confirmed as President, Kurt Bosshard (Bosshard Immobilien AG), Christian Häle (Sonnenbau Group), Carlos Garcia (Markstein AG) and Marc Wyss (Immobilien Wyss Schweiz AG) for another two years on the Board. The previous Vice President Claude Ginesta (Ginesta AG) did not stand for re-election. Dieter Mader (Früh Immobilien & Partner AG) is a new member of the board.
Broker convention: great response
Following the General Meeting, the SMK invited to the Broker Convention 2021 - with very large attendance This important get-together of the real estate industry was held under the motto "Growth - Wheel of Fortune or Hamster Wheel? What is needed for prosperity, security and health? The renowned speakers Mathias Binswanger, Professor of Economics, Karin Frick, Head Think Tank at the Gottlieb Duttweiler Institute GDI, and Katja Gentinetta, political philosopher, explored this question in depth and from different perspectives. The Broker Convention 2021 was moderated by Soja Hasler.
Source and further information: www.maklerkammer.ch
