Outdoor company Mammut is fully acquired by Telemos
Swiss-based industrial group Conzzeta AG is selling outdoor company Mammut to financial investor Telemos Capital. With Telemos, Mammut is gaining a new, strong partner that will drive the further development of the business model of the Swiss company, which is well known in the mountain sports world, according to a statement. Mammut will therefore continue to invest in innovative products, channels and market growth.
The Swiss industrial group Conzzeta AG is strategically realigning itself and in this context is divesting the outdoor company Mammut. The signing of the agreement for the acquisition of Mammut by Telemos marks the completion of this strategic realignment, the company announced. Subject to all necessary regulatory approvals, the closing of the divestment of Mammut is expected around mid-2021.
Outdoor company with significant milestones
Conzzeta AG, which has been listed on the stock exchange since 1996, entered the lucrative sporting goods market in 1982 with the acquisition of Arova Lenzburg, which later became the Mammut Sports Group. This era is now coming to an end. Michael Willome, CEO of Conzzeta, says: "It has been a great pleasure and honor to accompany Mammut's journey over the past almost 6 years. The Mammut team has achieved significant milestones during this time. For me, the transformation of the products into a contemporary and fresh design under the same claim of premium quality and functionality was particularly remarkable. Added to this are the new product ranges developed specifically for female customers, which now allow our female customers to fully participate in the rich Mammut offering. In addition, it is extraordinary how strongly the digital channels are expanding and thus contributing significantly to growth via mammut.com and the relevant marketplaces."
The new owners
The new owner of Mammut is Telemos Capital, a European financial investor with a Swiss background. Telemos says it draws on strong family values, entrepreneurial investment experience and a long-term partnership approach. The company was founded and is led by Philippe Jacobs, who is also co-chairman of Jacobs Holding AG, Zurich, Switzerland. The Telemos team focuses on equity investments in a limited number of private companies in the consumer goods, healthcare and business services sectors across Europe. According to the statement, the acquisition of Mammut is justified in part by its enthusiasm for mountain sports. Philippe Jacobs, Telemos Capital executive chairman, commented, "We look forward to future opportunities with Mammut premium outdoor products and services."
Further develop business model
With Telemos, the outdoor company Mammut is gaining a new, strong partner that will help the Swiss mountain sports specialist in the further development of its business model, according to the media release sent out on the company transaction. This primarily concerns the three areas of products, (digital) channels and growth in new regions. Oliver Pabst, CEO of Mammut Sports Group, is optimistic: "Today's announcement is very good news. Guided by our Purpose `To Create a World Moved by Mountains', we are looking forward to working with Telemos to further expand Mammut's leading position, Swiss 1862, as a premium brand in existing and new markets, together with our partners, and to convince with sustainable, innovative as well as digital product solutions."
Source: Mammut Sports Group
