Sandra Banholzer becomes new CEO of Rausch AG
Sandra Banholzer will take over the management of the Swiss cosmetics company Rausch AG Kreuzlingen as of July 1, 2021. The 44-year-old has many years of experience in international management and retail. In her current management function, she works for Migros-Industrie.
Sandra Banholzer will become the new CEO of Rausch AG in Kreuzlingen as of July 1, 2021. She succeeds Lucas Baumann, who will step down as CEO in October 2020. Rolf G. Schmid, who will provide ad interim operational management, will take over the induction of the new CEO and then return to his duties as Delegate of the Board of Directors.
Sandra Banholzer: Long career at Migros
After completing a bachelor's degree in business administration, Sandra Banholzer started her career as Sales Manager Latin America for Luzi AG. In 2007, she took over as Key Account Manager for the Migros operation Chocolat Frey AG in the International Sales division. In her role as Trade Manager for Migros, she lived in North America for two years, where she was responsible for setting up export platforms in the USA and Canada. This was followed by various positions in international sales for the Migros Group (Chocolat Frey AG, Mibelle Group, Midor Ltd.). Currently, Ms. Banholzer heads the international business unit of Migros Industry, where she is responsible for the international brand and private label business.
CEO from outside the owner family for the first time
With Sandra Banholzer, the Board of Directors is handing over operational management to a person outside the owner family for the first time. According to its own statement, Rausch AG is thus setting an example for the future-oriented direction of the family business and strengthening the intended modernization of the brand. With Sandra Banholzer, the company is to further expand its position as a global player in the field of natural cosmetics and also realize strategically important focal points in international sales, specialized trade and e-commerce.
Ambitious future goals of Rausch AG
The Chairman of the Board of Directors, Peter Muri, thanks Rolf G. Schmid, who was instrumental in leading the evaluation process for the search for a new CEO. The Board of Directors is looking forward to the future cooperation with the new CEO: "Among the many very well-qualified candidates, Ms. Banholzer convinced us with her leadership experience, entrepreneurial thinking, sales strength and personal values. We are confident that she will be able to consistently implement our ambitious goals for the future."
Source: Rausch AG Kreuzlingen
