Swiss startup CARU pushes ahead with early B2C market entry

The Swiss startup scene announces another notable commitment from investors: The Swiss AgeTech company CARU receives funding of more than CHF 3 million. The young company is thus pushing ahead with its early B2C market entry.

With a financial injection to accelerate B2C market entry: the voice-controlled emergency call solution CARU, the "digital roommate" for seniors. (Image: caruhome.com)

Despite the Corona pandemic, young Swiss companies are enjoying stable interest from investors. And the start-up scene also seems to be doing well again, as shown by the recent numbers of start-ups show. The current global pandemic therefore presents many challenges, but also opportunities. This is particularly evident in the field of AgeTech solutions. This is where the young company CARU is active and has developed a "digital roommate" for the older generation. This is now also to be launched on the market for private customers in Switzerland - 6 months earlier than planned.

Existing and new investors convinced

CARU was not only able to increase the capital of existing investors. Despite - or perhaps because of - the current situation, the company was also able to attract new investors. "The positive response in the B2B market over the last 2 years, the fast development cycles, and the determined early B2C market entry this spring have confirmed to me: The company will have a positive, sustainable and scalable impact on our aging society," says Erich Mosset, co-owner and board member of RONDA and investor in CARU.

Grandma and Grandpa's Digital Roommate

CARU is operated via simple voice commands or touch. In an emergency, all it takes is a "Help - Help!" to be connected to the family by phone via loudspeaker. Everyday matters can be shared easily and at any time of the day or night as a voice message - by the family via smartphone and by grandma and grandpa via CARU. Connected to the power grid, the device connects to the mobile network via the integrated SIM card. The family configures the rest conveniently from home via an app.

Source and further information: www.caruhome.com

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