Generation change at Rausch AG Kreuzlingen
Since 1890, the family-owned company Rausch AG in Kreuzlingen has stood for healthy skin and well-groomed hair with its products. Now there is another generation change in the ownership and changes in the board of directors.
Generation change at Rausch AG in Kreuzlingen: The two sons Lucas Baumann (41) and Tom Baumann (39) are taking over the majority of shares in Rausch AG Kreuzlingen from their father. Marco Baumann, who joined the company in 1968 and led it very successfully from 1974 to 2016, is relinquishing the chairmanship of the board of directors and is also stepping down from the board. Peter Muri, attorney-at-law, who has been a member of the Board of Directors for many years, will now take over as Chairman of the Board of Directors of the family-owned company. "It is a great pleasure for me to entrust the helm of our traditional company to the next generation and thus lead the RAUSCH brand into the future," says Marco Baumann about the generational change.
Generation change now complete
The future of the 130-year-old family-owned company in eastern Switzerland is thus secured. Marco Baumann's two sons, Lucas Baumann and Tom Baumann, are taking over an equal share of the majority of shares in Rausch AG Kreuzlingen. Marco Baumann will remain associated with the company as a minority shareholder. With the resignation of Marco Baumann, the constellation of the Board of Directors also changes. Peter Muri, a long-standing member of the Board of Directors, will now take over as Chairman of the Board. Rolf G. Schmid, who has been a member of the Board of Directors for many years, will remain as Board Delegate. Together with his two sons Lucas Baumann and Tom Baumann, who remain on the Board of Directors, the vision and strategic goals of the company will be redefined and further developed. There will be no change in the operational management. Lucas Baumann, who rejoined the company in 2012 as Head of Marketing and Communications and has already been acting as CEO since 2016, will continue to be responsible for the operational management of the company. His brother Tom will join the Board of Directors.
The success story of Marco Baumann
In 1968 Marco Baumann joined the company in the office and field service. From childhood, he helped with herb harvesting and production. "Those are fond memories. Chamomile, horsetail, ribwort, mallow, nettle and sage - these plants are my life," looks back the ambitious and knowledgeable entrepreneur, who in the beginning visited every pharmacy and drugstore in Switzerland and 7000 hairdressers to introduce his herbal care specialties. In 1974, Marco Baumann and his brother Dr. J. Alexander Baumann transformed the company into Rausch AG Kreuzlingen and successfully managed it together until 2006, when Marco Baumann acted as sole owner and managing director until 2016. To date, the company has grown from 15 employees to an international company operating in 27 countries with over 160 employees. "Our father's success story is unique. He developed the company into one of the most important employers in the Kreuzlingen region and successfully positioned the brand even in a highly competitive environment. We are delighted to be able to continue writing this success story," say Tom and Lucas Baumann.
Look into the future
The Baumann family and the Board of Directors adhere to the unique company philosophy. "With over a century of experience, we extract their natural active ingredients from hand-picked herbs using in-house processes and make this treasure available to our customers. Unique and distinctive - through the best raw materials and high quality. Environmental compatibility and sustainability are a matter of course for us. We will align the RAUSCH brand even more closely with the needs of the target groups and lead the company into the digital age," says Lucas Baumann.
Source: Rausch AG Kreuzlingen
