Ex-banker on cuddle course - with sustainably produced bedding
An ex-banker became successful with novel baby sleeping bags and now produces environmentally friendly bedding for the whole family with his company Zizzz. A nice story with positive effects as far as landscape conservation...
Zizzz is a young Swiss textile company that has already conquered the market with sustainably produced, innovative baby sleeping bags. The mission: to provide customers with a more restful and healthy sleep with sustainably produced bedding. All products are therefore made from one hundred percent natural, renewable materials such as wool, down and organic cotton. Now the company has expanded its portfolio. The product family now includes comforters, sleeping bags, blankets and bedding made from the aforementioned materials. The products are sold directly online without intermediaries to offer the most attractive prices. The innovative concept of Zizzz includes the use of Swisswool. With the help of this patented filling material made of Swiss virgin wool, the company aims to provide its users with a better and healthier sleep.
A banker with a flair for natural products
It all started seven years ago with the idea for better baby sleeping bags. When former banker Roel van Gasselt first became a family man, he noticed that they mostly used polyester as a filling material. "It's totally unsuitable for healthy sleep," van Gasselt says. "Polyester is a plastic fiber that is used for clothing, but also just for Coke and ketchup bottles. It wasn't invented for a good night's sleep; it's used by designers because it's cheap." As an avid skier, on the other hand, he knew from his sportswear the good insulating properties of wool, a natural product. Because it is permeable to air and moisture, it keeps you warm in winter and cool in summer.
Wool for bedding
That's how the innovative filling material Swisswool came into the baby sleeping bags and is also today an important part of the entire Zizzz product family. It consists of 88 % Swiss virgin wool, reinforced with plant fibers. This unique blend makes the material as temperature and moisture regulating as the natural product, while also being washable. By buying Swisswool, Zizzz thus contributes to the care of the Swiss Alpine landscape, as controlled sheep grazing prevents erosion. In addition, the regular purchase at a fair price ensures the continuation of traditional Swiss sheep farming.
Sustainability throughout the value chain
"Local production, sustainability and environmental awareness are in all our products - so users can not only sleep more restfully and healthily, but also with a clear conscience," says the Swiss company founder with Dutch roots. For example, the down feathers come from Eastern Europe and have the Downpass label. This means they come neither from live plucking nor from stuffed fattening. In addition to ecological sustainability, Zizzz also focuses on social responsibility: The logistics partner for direct sales is the mail-order business of the Bürgerspital Basel, which offers adapted jobs to people with disabilities.
Information: www.zizzz.ch
