No doubt: Zweifel Pomy Chips AG is the best company in the Zurich economic area

If brand awareness alone had been the decisive factor for success, then the winner of the Prix SVC Wirtschaftsraum Zürich would have been clear from the outset on January 16, 2020. Every child in Switzerland knows the "Zweifel" brand with its potato chips. Shortly before 8 p.m., the last doubts had been dispelled as to who would lift the winner's trophy in the end: Roger Harlacher, CEO and Delegate of the Board of Directors of Zweifel Pomy-Chips AG. According to jury president Daniel Läubli of McKinsey & Company, the final decision between the six finalists was particularly difficult.

Zweifel Pomy-Chips AG - a strong brand

However, Zweifel Pomy-Chips AG ultimately convinced the jury of experts in every respect. The crispy chips were professionally launched under the Zweifel brand as early as 1958. The incomparable taste and the visionary fresh service, which was on the road throughout Switzerland from 1962 with eye-catching Zweifel buses, made the chips known and sought after everywhere in no time. Today, Zweifel can look back on a success story spanning more than 60 years. The Zweifel company has been family-owned since its beginnings. In his laudatory speech, Steven Himmelsbach, SVC Regional Manager for the Zurich Economic Area and member of the jury, emphasized: "Zweifel has an unbelievable track record and has maintained its position as an undisputed leader for over 60 years. There is a lot of innovation and investment in this supposedly simple product." The success is based on many factors, three of which were also highlighted by Daniel Läubli: "Zweifel Pomy-Chips AG has not only succeeded in successfully continuing its history over generations, but has also created a strong brand that is unique in Switzerland. The decisive criterion for success has been to continuously reinvent the chips products and adapt them to consumer trends. CEO Roger Harlacher, who will hand over the reins of the company to Christoph Zweifel in June 2020, also emphasized the Swissness of Zweifel's products in an interview with presenter Nik Hartmann: Almost all raw materials come from Swiss agriculture.

HeiQ Materials AG and Medipack AG in second and third places

Second place goes to HeiQ Materials AG, the leading supplier of textile innovations based in Schlieren. Founded in 2005 during a hike in the Swiss Alps, the company has developed rapidly in the ensuing years. Its unique selling points are the most effective, durable and high-performance textile technologies on the market today.
The multinational company employs 85 professionals from 23 nations in 11 countries on 5 continents.
The bronze medal went to the system supplier Medipack AG from Schaffhausen. For more than 40 years and with over 200 employees, the family-owned company has been offering individual packaging solutions for the medical and pharmaceutical sectors - from development, blister cleanroom production and sealing technology to comprehensive packaging services.

Diploma rank for Cosanum AG, Optotune AG and the Toggenburg companies

The diploma rank was awarded to Cosanum AG, which has developed into the market-dominating healthcare logistics company in Switzerland, Optotune AG, the internationally active photonics company, and the broad-based construction supplier Toggenburger Unternehmungen. All in all, this year's Prix SVC Wirtschaftsraum Zürich awards ceremony in the Hallenstadion in front of 1,800 guests once again underscored the innovative strength of SMEs, which - often as "hidden champions" - form the backbone of the Swiss economy. For the regionally awarded entrepreneurial prizes of the Swiss Venture Club, the nominated companies each go through a multi-stage selection process, led by an independent jury.

More information: www.swiss-venture-club.ch