"Economic forces - measure": 300 participants at the KMU Swiss podium
The 11th edition of the KMU SWISS panel dealt with the topic "Economic forces - measuring". How should a company deal with the influencing economic forces and how can it assert itself in the constantly changing environment? Proven entrepreneurial personalities spoke on the topic.
At the 11th edition of the KMU Swiss Podium on September 12, 2019 in the Campus Hall in Brugg-Windisch, more than 300 participants followed the insights of the entrepreneurial speakers with great interest. They showed how they and their companies can remain competitive and capable of acting in the market in the future.
"Economic forces - measure"
"Those who can deal with constant change, analyze opportunities and threats, act flexibly in response to changes and are open to new things will be able to go into the future calmly but also strengthened," said Armin Baumann, initiator of KMU Swiss, in his opening panel speech. The changes can vary greatly from industry to industry. However, competitors, shortage of skilled workers and innovations are strong drivers of market changes for many companies. A competitor can become a partner tomorrow in order to jointly become even stronger in the market.
Envy makes you strong!
Top performance is possible if you go the extra mile. Golf proette, Olympic participant and young entrepreneur Fabienne In-Albon is convinced of this. With her likeable manner, she gave an insight into her not-so-easy path to success. Success makes you lonely and vulnerable. And the more successful you become, the more envious you are. But envy makes you strong. And envy is a form of recognition. Fabienne In-Albon recommended quite clearly: Critics and enviers should be seen as motivators and drive to broaden one's own horizons and develop a healthy ambition. In addition, self-reflection and a change of perspective also help you to become better and better.
You are the captain! - Take off and arrive with risks
"Focus on your ideas. Give them more space and attention. And write down the ideas immediately and everywhere." That was Bruno Dobler's emphatic recommendation. He was a chief pilot at Crossair for many years, a flight instructor and today acts as a facilitator and sparring partner for the ambitious. Because every idea can be an opportunity and possible success in the future. Bruno Dobler showed how essential a well-coordinated team is. Important success drivers in business are: the right employees with their knowledge and skills. Clean processes, which are adhered to. A high level of reliability of the employees and the technology and the continuous training of the employees. These factors ensure success in business. However, Bruno Dobler also pointed out possible reasons for failure: Overexertion, laziness and a lack of confidence, in difficult, turbulent times. For unimagined flights of fancy, one should never lose strength and faith in one's idea or project - and simply be better than the others.
Future - working world?
In her presentation, Nicole Burth Tschudi, CEO of the Adecco Group Switzerland, answered the question of what this working world could look like in the future. In the future, completely new qualifications will be required. One challenge in Switzerland will be to train the right talent and to align corporate cultures with young people. Lifelong learning and constant continuing education - at any age - are inevitable, according to Nicole Burth Tschudi. "We have to 'learn to learn' again," she said. Companies are also challenged here. They should invest in the further development of their employees and attract, promote and retain young talent. This is also essential for their own corporate development, she added. With the megatrend of digitization, even more digital skills will be required in the future. However, training opportunities are still lagging behind this demand. Burth Tschudi calls for rapid solutions here. To counteract the shortage of skilled workers and talent, older employees should be given the opportunity to work longer and part-time work should be promoted to enable a better distribution of childcare.
Between Annoyance and Euphoria: An Idea Has Polarized for 85 Years
Bruno Stiegeler, CEO of WIR Bank Genossenschaft, took the audience on a journey through time. With verve he told the story and idea of Werner Zimmermann to introduce a complementary currency to strengthen the Swiss SME economy. This idea is still relevant today, that money should circulate for a living system, and this without interest.
Today, 30,000 SMEs from a wide range of industries are members of the closed network of WIR Bank. These contribute to the growth and functioning of the Swiss economy. Even a long-established WIR Bank is going digital and developing. Already, 90% of all member payments are made digitally. And a diversified business with new savings and pension products seems to be bearing fruit.
Successful conclusion
The various presentations and also the exciting and informative panel discussion with Roland Goethe, President of Swissmechanic and member of the Glarner Landrat, Bruno Dobler as well as Bruno Stiegeler stimulated interesting discussions at the concluding flying dinner. All agreed that the key points of a good entrepreneur are the passion for his idea, a clear unique selling proposition for the company and the DOING. The panel program was moderated competently and humorously by journalist Michael Sokoll.
The presentations on the topic "Economic forces - measure" can be downloaded from September 17 on www.kmuswiss.tv can be viewed. More info: www.kmu-swiss.ch
