Lea von Bidder new as CEO at the helm of the startup Ava
At the top of the Swiss femtech startup Ava, maker of the first wrist-based fertility tracker, there will be a change in leadership: Lea von Bidder, co-founder and currently VP Marketing, will take over the role of CEO from Pascal Koenig.
There will be a castling in the leadership of the multi-award-winning Swiss medtech startup Ava. Co-founder Lea von Bidder will take over the role of CEO from Pascal Koenig as of January 1, 2020. Koenig, on the other hand, is to become a full-time member of the board of directors and in this role act as a representative of the founders. In the meantime, 29-year-old Lea von Bidder will be able to prepare for her new role. This will include relocating her current place of residence and work, San Francisco, back to the headquarters in Zurich. Renate Schreiber, CEO of Ava AG, is delighted: "Lea has made a significant contribution to the rapid growth of the company as Head of Marketing. She brings the experience and know-how necessary to take Ava forward on its mission." This includes, among other things, the effort to upgrade the Ava bracelet for non-hormonal contraception and enhanced pregnancy monitoring. "I am honored and exceptionally excited to serve as CEO of Ava, guiding women throughout their reproductive journey," von Bidder said. "Proving that women are not a niche group remains my passion," she adds.
Co-founder new to the Board of Directors
Pascal Koenig (44), Ava co-founder and current CEO of the company, will step down from his traditional position and will be proposed to the Annual General Meeting for election as a full board member and representative of the founding team. "Guiding Ava from its inception to a globally successful company has been the most satisfying work of my career," Koenig says. "My future role as a board member would allow me to focus more on strategic work - including establishing collaborations that would benefit not only Ava, but the femtech space as a whole."
Naemi Benz becomes part of the management team
In addition to the appointment of Lea von Bidder as CEO, Ava has made another personnel change: Naemi Benz (34) will become VP Operations and a new member of the management team with immediate effect. Benz, a lawyer by training, has successfully led Ava's product team for the past two years and will bring experience in business management and growth.
More information: https://www.avawomen.com
