Bruno Aregger: How to win from bad decisions - download audio book now!
In a workshop on the occasion of the Swiss SME Day (October 26, 2018), book author Bruno Aregger will share his experiences as an entrepreneur with the audience and show how a good spirit can also be integrated into your company. Exclusively for ORGANISATOR readers, there is already an excerpt from his audio book.
Bruno Aregger has a lot to tell. Due to seemingly "stupid" mistakes, he lost almost his entire fortune as the owner of an SME. He has written down his mistakes and the lessons learned from them in his book "The Good Spirit of Your Business".
Hidden Champions
A lot can happen, especially in the saturation phase of a company. For example, the urge for size is a source of entrepreneurial mistakes. "The more successful a company is, the greater the risk of falling prey to megalomania," writes Bruno Aregger. To prevent this from happening, he recommends taking a cue from so-called hidden champions. They present characteristics such as:
- They are quiet.
- They are inconspicuous.
- They are attractive, but relatively little known.
- They achieve good margins.
- They rarely have problems finding new employees.
- They are absolute specialists in one area (go into depth, not breadth).
Download audiobook now
Protection against megalomania is formed by an authentic value system. You can learn more about this in the chapter "The saturation phase", which can be found here as audio book for download ready
