How can independent restaurateurs digitize themselves?

Independent restaurateurs are facing increasing pressure from large restaurant chains, many of which are increasingly adopting technology solutions as part of their global growth strategies. The independent entrepreneurs are sometimes unaware of the competition they face for their own survival.

This latest study from the METRO Chair of Innovation focuses on the challenges facing restaurateurs and their attitudes toward training, as well as educational innovations from other business sectors that enable the creation of learning communities, or learning communities. The study's concept represents an innovative approach to training independent restaurant operators. It takes into account the challenges that exist in this industry, such as lack of time and money as well as economic challenges, areas of interest, existing level of digitalization, and preferred training formats.

The biggest challenges

The survey results showed that the biggest challenges for independent restaurant operators are delivery services, administrative activities, and staff administration. In contrast, their main training interests focus on managing food, beverage, and other procurement costs, as well as mastering cooking techniques and forecasting demand. Lessons learned about the mismatch between identified challenges and areas of interest have informed the design of the Learning Community concept. The concept offers solutions that train restaurateurs on the topics of interest to them, while also gradually introducing them to more critical topics. At the same time, it triggers an increased exchange among restaurateurs.

"The Learning Community not only offers a targeted and innovative training concept on relevant technologies, but also addresses the key challenges that self-employed restaurateurs face in their day-to-day business," says Dr. Christine Demen Meier, head of the METRO Chair of Innovation. The innovative educational solution developed by the research team, consisting of Dr. Christine Demen Meier, Caroline Guigou and Isabelle Vetterli, also uses gaming elements to enhance the learning experience, motivate participants to continue and help them develop an understanding of digital content.

This latest study concludes the study activity at the Metro Chair of Innovation. However, the partnership between METRO and EHL will grow and develop. More information will be announced soon. Detailed information on the METRO Chair of Innovation is available at. www.innovationchair.com ready. The research results can also be obtained here via download.