On wins the Export Award 2018
The Zurich-based running shoe label On received the Export Award 2018 at the Switzerland Global Enterprise (S-GE) Foreign Trade Forum on April 26. The company, which was founded by three sports enthusiasts, convinced the jury with its clever export strategy.
An independent jury of business, science and media representatives selected the following from all the applications submitted Three finalists for the Export Award 2018, who have now been honored at the Foreign Trade Forum.
90 percent export share
The jury chose the sports label On as the winner. More than three million runners worldwide rely on the Swiss running shoes, which are characterized above all by the revolutionary and patented CloudTec soles. Eight years after its founding, On is the fastest growing brand in the running shoe market. The company now has a presence in over 50 countries: it has its own branches in the USA, Germany and Japan, and works with distributors or is active in online retailing in Central and South America, Asia and Eastern Europe. When it comes to exports, On consistently focuses on the premium segment and today sells 90 percent of its products abroad.
Swiss premium products in demand
The trophy was presented by Ruth Metzler-Arnold, Chairman of the Board of Directors of S-GE, at the Foreign Trade Forum on April 26, 2018. "The running shoe label On combines Swiss quality with novel technology and a success-oriented strategy. This Export Award once again highlights the innovative strength of our Swiss companies," says Ruth Metzler-Arnold proudly. "In addition, On's story shows how Swiss premium products can succeed worldwide despite international competition and price pressure."
More information: www.s-ge.com/exportaward
