New symposium for Swiss SMEs with top-class experts

Advancing digitization, changing customer behavior and new working models - the challenges facing business leaders today are manifold and require Swiss SMEs in particular to take a bold lead. In many places, there is not enough time for longer training courses. What is needed are events that provide a concrete benefit in a short, concise form. According to its own presentation, this is where the new Swiss Leaders Symposium comes in.

Focus on knowledge transfer

"As a typical Swiss service company, we have repeatedly attended events in the past that offered us little that was concrete for managing our own company," explains Sandra Turcic, initiator of the Swiss Leaders Symposium. Together with Danijel Turcic, she has been running the Sales Activity Group GmbH, which specializes in buying success according to Limbic®, since 2001. As Limbic® license partners in Switzerland, they support manufacturers such as Nespresso, Apple and Epson and generate shopping experiences at the point of sale.

Sandra Turcic explains further: "The reason for this was usually speakers from large well-known companies whose case studies were impressive, but which ultimately related strongly to the respective company and were too little in line with the realities and challenges of typical Swiss SMEs." Based on these experiences, the initiators have made a virtue out of necessity, so to speak, and set up a new event platform with the new Swiss Leaders Symposium. In the eyes of the initiators, the goal is a specialist event that sets new standards in terms of the quality of presentations and practical relevance and is intended to be a worthwhile investment for entrepreneurs and managers in Swiss SMEs, both in terms of time and money.

Top-class experts provide new ways of thinking and innovative approaches

The new symposium aims to live up to this claim with renowned experts and visionaries who inspire as personalities and whose strategies, methods and tools contribute concretely to successful corporate management. To this end, the first Swiss Leaders Symposium has invited a number of top-class experts, who can be seen and heard together for the first time on one day in Switzerland. These include the well-known neuromarketing specialist Dr. Häusel, who will use his presentation based on the limbic map he developed to show how the customer's subconscious plays a role in the decision to buy. The best-selling author Monika Matschnig illuminates in her presentation the effect of good communication both in the guidance of the coworkers and in the customer service. The mastermind of courageous business strategies, Edgar K. Geffroy, shows how business management works in the digital age and the motivation expert Dr. Stefan Frädrich, also known from German television, gives tips & tricks from the field of motivation theory.

"With the Swiss Leaders Symposium, we want to keep the passion and courage of entrepreneurs high to go their own way and stay ahead in everyday life," says Sandra Turcic. "In times of scarce financial and human resources but also of great economic upheaval, we bring together a lot of know-how and expertise in one day."

The first Swiss Leaders Symposium will take place on May 2, 2018 at the Swissôtel Zurich. Registration under: www.sls.swiss.