Companies with social commitment preferred

According to a new study by Regus, the flexible workspace solutions provider, it matters a great deal to employees everywhere that their employer is committed to community service and has a CSR social responsibility strategy. Participants in the study report that given two comparable job offers, they would give preference to the employer whose company has a proven track record of community involvement and giving back to society.

Companies better positioned with CSR strategy

For around half (46 percent) of the total of around 237 respondents, it is important that their employer is active in the non-profit sector. For many, the company's social responsibility is even a decision criterion for choosing where to work. A remarkable 42 percent say that given two comparable job offers, they would give preference to the employer that is more socially committed. Companies with a proven commitment to the community are therefore better positioned to attract and retain top employees.

Key findings of the study

As the study found, one-third of respondents want to get directly involved in their company's charitable programs. 19 percent would like better information. 28 percent of respondents appreciate CSR initiatives, but for 19 percent, information about them is inadequate. In turn, 10 percent would like better information about other teams' charitable activities and CSR initiatives. One-third of respondents believe companies in their industry should be more involved in CSR (27 percent) or charitable giving (31 percent).

Involve employees in charitable projects

Says a Regus spokesperson, "Today's employees are not driven by selfishness when they clearly express that they prefer to work for a company with a proven track record of social commitment. Involvement in charitable projects and initiatives creates a positive image of a responsible organization and also helps employees feel proud of their employer." Companies need to pick up on this willingness to engage socially and ensure that employees are aware of their charitable initiatives and CSR projects, Regus adds. In addition, workers must be given the opportunity to participate directly. Employees who are aware of their employer's philanthropic activities feel more fulfillment and motivation in their work. Moreover, charitable initiatives offer management and employees the chance to work together for a good cause.

Source: Regus