Rausch AG Kreuzlingen settles succession
In August, Marco Baumann (70) will retire from the operational management of the Swiss cosmetics and pharmaceutical company Rausch AG in Kreuzlingen. He will be succeeded in the fourth management generation by his eldest son Lucas Baumann (37).
Lucas Baumann, a federally certified business economist with a degree from the HTW University of Applied Sciences in Chur, will be the new CEO of the Kreuzlingen-based family business. He has been Head of Marketing and Communication at Rausch AG since 2012. In 2015, he successfully managed the product relaunch on the occasion of the company's 125th anniversary. Marco Baumann will remain with the company as a brand ambassador. He also remains Chairman of the Board of Directors, which also includes his two sons Lucas and Tom Baumann.
The family business stands for quality, competence, safety and effectiveness. Strengths that remain the top priority for Lucas Baumann in order to continue serving customers who are enthusiastic about RAUSCH. "Competence and herbal knowledge, experience and tradition meet new ideas and challenges. We are ready for the future without forgetting our past," says the new CEO. Lucas Baumann also says he intends to stick to the "Made in Switzerland" principle and keep the company's supply chain in Switzerland. Research, development, manufacturing, marketing and sales will remain at the parent company in Kreuzlingen, where the majority of the 164 employees work. From there, Rausch AG cosmetic products are sold in 27 countries worldwide. The company's distribution partner is the specialist retail trade, which is well versed in providing advice. In the highly competitive cosmetics market, Lucas Baumann wants to differentiate his natural products even more clearly from other suppliers and secure and purposefully expand the company with new strategies. The focus is on digitalization and on targeting a younger audience.
