Book tip: The K factor
In his new book ("K-Faktor" - Doppelte Unternehmensführung im dritten Jahrtausend), management consultant Leonhard Fopp describes the need for management to do much more than merely run the company on costs and profit sharing.
Today's customers are looking for the causal as well as the genuine. Employees expect not only materially good employment conditions. Rather, they want to sense a company's original values: expressed through art, creation, power and communication. This corresponds to the new management paradigm of dual management.
The third force
The management consultant and author understands the K-factor as the third force in a company besides knowledge and money. According to Leonhard Fopp, the success drivers of art, creation, power and communication would give rise to a new corporate dynamic. However, these supposed soft factors are by no means "L'art pour l'art," as the author continues. Rather, creative impulses and interpersonal energy are the breeding ground for a greater ability to learn and innovate, which in turn have a noticeable impact on operational earning power. This enables sustainable and resource-conserving growth.
Paradigm shift necessary
In order to let the K-factor fully blossom, the author considers it necessary that companies do not work exclusively for profit maximization, but rather that a paradigm shift takes place towards more intuition and emotion in business management. To this end, Leonhard Fopp postulates a return to the entrepreneurial essence (elemental force or DNA) and, in addition, the use of symbols and archetypes in communication. In this way, the skilfully staged corporate image enables a clear profile on the market with a positive aura.
Leonhard Fopp's publication is not just a theoretical treatise, however. In addition to countless application examples, the reader learns in a series of interviews with well-known entrepreneurial personalities what it means in concrete terms to use the K-factor in one's company, or to live it. In this way, the reader gains insight into the professional and intellectual world of well-known entrepreneurial personalities such as Michael Pieper, Michael Ringier or Reinhold Würth, among others.
The author
Leonhard Fopp, Dr. oec. HSG, is the owner of DYMAS AG, a specialist in the dynamization of companies and Chairman of the Board of Continuum AG, which supports entrepreneurial families and family businesses in succession planning. He is president of the FBA Family Business Association, former president of ASCO (Swiss Association of Management Consultants) and author of several management books and many articles.
More information: www.leonhard-fopp.ch
