Randstad Award 2021: Flughafen Zürich AG most attractive employer

The eighth Randstad Award ceremony took place on April 20, 2021, this year for the first time as an online event. The award is presented annually in over 34 countries to the most attractive employer. The results are based on the representative and probably most comprehensive employer branding study worldwide. The study is independent; companies cannot apply to participate, they are selected for the study based on their number of employees.

Why employer branding is important

The currently justified question around which the event was set up was "Why is employer branding important in times of crisis?". Various experts from the HR industry provided input to answer this question, and the current Employer Brand Study also shed light on insights in this regard. Pim de Morree from Corporate Rebels explained to the event participants what attractive companies have in common and how they can develop further.

Proud winner of the Randstad Award 2021

Over the past seven years, Flughafen Zürich AG has always been ranked among the top 5 most attractive employers. Now, for the first time, it has made it to first place and won the Randstad Award as the most attractive employer in Switzerland. Bruno Zanella, Head of HR at Flughafen Zürich AG: "We are very pleased to receive this award. Employer branding is always important - even in times of crisis. As a company that has been severely affected by the Covid-19 crisis, we are all the more proud to continue to be perceived as an attractive and stable employer."

The top 10 most attractive employers in Switzerland 2021

This year, Banque Pictet & Cie and Swiss Re made it into the top 10 most attractive employers for the first time. ABB made the biggest leap forward: The company gained a whole 41 places and is now ranked 36th.

Source: Randstad (Switzerland) AG