Decoding Global Talents: Switzerland is one of the world's most attractive countries for digital talent
In a study called "Decoding Global Talent - the world's workforce study" by the Boston Consulting Group, Switzerland ranks among the most attractive countries for digital talent. The reasons? Will it stay that way in the future?
Nearly 27,000 digital experts from 180 countries gave their opinion in the study "Decoding Global Talent - the world's employee study": over two-thirds (67%) are willing to work abroad. Among the most popular destinations is also Switzerland (rank 6). Switzerland seems to score here thanks to the high level of innovation, the reputation of cutting-edge research and universities, the numerous tech company centers located here, and the high quality of life.
Of the more than 365,000 employees surveyed as part of the "Decoding Global Talent" study by the Boston Consulting Group, The Network and JobCloud, almost 27,000 are so-called digital talents. Their skills include big data, programming and development, digital marketing and design, artificial intelligence, robotics and automation.
Digital experts of today?
Digital experts are decidedly mobile, even more so than the general public: 67% of them are willing to work abroad (across all respondents: 58%). Where are they drawn? The top 5 is identical for digital and non-digital talent: they would be most likely to work in the US, Germany, Canada, Australia and the UK. For digital experts, however, Switzerland is even more attractive: Switzerland already ranks 6th (overall: 8th).
Digital talents are pragmatically motivated
But above all, mobility must go hand in hand with a good work-life balance: It is the greatest motivation for digital experts to work abroad. Other motivations are opportunities for personal development, learning and career advancement. Financial incentives are also important to the "digital experts.
This paints a far more pragmatic picture than is evident across all respondents. Behind the mobility of the non-digital talents are more "soft" factors such as good relationships with colleagues and superiors. These factors rank 4th and 6th among the digital experts.
"Many companies lack digital talent, while others struggle to retain it. It's clear that organizations need a new way of dealing with digital experts, and that they need strategic training programs and opportunities to develop skills. In addition, it is certainly worthwhile to expand recruitment efforts to nearby countries, for example, countries that speak the same languages," comments Davide Villa, CEO of JobCloud, on the results.
