Swiss International Air Lines again named most attractive employer
For the second time in a row, Swiss International Air Lines (SWISS) has been rated as the most attractive employer in a major independent employer brand research survey and presented with an award by staffing services provider Randstad. After the airline, the watch manufacturers Patek Philippe and Rolex take second and third place.
On March 28, 2019, the sixth Randstad Award ceremony took place at Aura in Zurich. The motto of the event was "learning from the best". With this in mind, five HR industry professionals engaged in a lively discussion about trends in HR as well as insights from the latest Employer Brand Study. The Randstad Employer Brand Research is an independent study in the field of "employer branding". Companies cannot apply to participate, they are selected for the study based on their number of employees.
It is after all the reward...
This year's study found - somewhat to the surprise of those present and against the pan-European trends - that in Switzerland good pay and other benefits are the top factor for employment, followed by good working atmosphere and job security. In other European countries, the top factor is "good working atmosphere." Poor pay is also the main reason for Swiss employees to leave their jobs, according to the study. Lack of recognition or insufficient work-life balance are other reasons. The panel agreed that a coherent employer value proposition is therefore important in order to be attractive as an employer across all generations. Dr. oec. HSG Marcel Oertig, partner at the consulting firm Avenir Group, was representative: "You have to enter into a dialog with employees."
Taking even uncomfortable paths
Nicole Brandes, international management coach, showed the event participants in her keynote speech what distinguishes true leaders and how to lead into the future between digitalization and humanity. Thinking the unthinkable or taking risky paths anyway - "where there's fear, there's the way" - were among the strategies the speaker mentioned to set a leader or an organization apart from the average.
Award helps with recruitment
The Randstad Award for the most attractive employer was then presented. For the second time, the winner was Swiss International Air Lines. Christoph Ulrich, Head of HR, was quoted as saying: "We are very pleased to have defended our title. Swiss is hiring 1,000 new employees this year. A strong employer brand and a good reputation on the labor market are therefore crucial.
The top 10 most attractive employers in Switzerland 2019
- Swiss International Air Lines
- Patek Philippe
- Rolex
- Zurich airport
- Swissport International
- Swatch Group
- Migros
- Banque Pictet et Cie
- Lindt & Sprüngli
- Siemens
This year, Siemens made it into the top 10 most attractive employers for the first time. Glas Trösch made the biggest leap forward: The company gained a full 56 places and is now ranked 49th.
