Preview Ostschweizer Personaltag 2019: Employers on the applicant bench
At the Ostschweizer Personaltag 2019, the attractiveness of employers in times of a shortage of skilled workers will be the topic of discussion. The speakers will explain from different perspectives how employers must present themselves today in order to attract the right specialists in the "battle of the talents".
Google, Nestlé, Swisscom, Migros, UBS - these are all attractive employers where many people want to work. Even if they don't know what they are really like as their personal employer. It is the charisma, the radiance of the brand that attracts applicants. If this brand is diffuse, the employer has a hard time attracting skilled workers. Cultivating this brand is therefore extremely important. The presentations at the Ostschweizer Personaltag 2019 on June 6 in St.Gallen will revolve around this complex of topics. Around four hundred participants are expected.
Battle of the talents
"In the battle for the talent they are looking for, companies have to use strategies from marketing and brand management to positively differentiate themselves from competitors in the labor market," says employer branding expert Christoph Jordi. So it's not just the employees who have to apply - increasingly it's also the employer who sits on the applicant bench. The employer must show what values his company embodies, what makes him distinctive. This requires an actual employer recruiting strategy. The speakers at the 15th Ostschweizer Personaltag will show what such strategies could look like - from a practical and theoretical perspective.
Theory and practice - online and offline
Bastian Schneider, a brand expert who has been advising and supporting companies in the area of strategic and operational brand management in Switzerland, Germany and Austria for many years, will speak about the "Employer Brand as an Entrepreneurial Management Tool" at the Ostschweizer Personaltag 2019. Florian Wassel, founder and CEO of TOWA Digitalagentur in Bregenz and Vienna, will demonstrate how important a company's online presence is today. Wassel is a certified Google Analytics and Google AdWords expert and has also been on the board of Junge Wirtschaft Vorarlberg since April 2016. Katharina Lehmann, owner and CEO of the Blumer-Lehmann Group, Gossau, knows from a practical perspective what it means to engage the best talent in a competitive skilled labor market. In her presentation "A Wooden Path between Tradition and Innovation", she will show how to keep oneself attractive and fit as an employer.
Transform and value
When a company has been embroiled in a scandal, as was the case at Swiss Post with the Postbus subsidy fraud, HR is also particularly challenged. Patricia Leventis, Head of HR Marketing at Swiss Post AG, Bern, will report on the importance of employer branding in such a case and, moreover, in a transformative environment. At the end of the conference, the focus will be on "Happiness": Oliver Haas, author and keynote speaker from Munich, has a clear insight regarding employer attractiveness: In the long term, only companies whose employees see a meaning in their work, can contribute their strengths and develop their potential, and are enthusiastic about their work will be successful! This requires a management system that applies positive psychology at the company level - and thus creates a value-based corporate culture. To help companies establish this leadership system, Oliver Haas founded Corporate Happiness.
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