New publication: Recruiting Mindset
A new book shows how business departments need to get more involved in recruiting
The radical changes in the modern working world also require a new recruiting mindset from business. A book by Frank Rechsteiner - he is Owner of Hype Group, which specializes in executive recruiting and strategy consulting for IT companies - shows how departments need to get more involved in recruiting in order to meet the demands of digitization, globalization, demographic change and a shortage of skilled workers. The focus is on building a clear and convincing employer profile.
Important recruiting trends
Frank Rechsteiner's new book offers an overview of the important recruiting trends, such as active sourcing, recruiting 4.0, content recruiting and influencer recruiting. In addition to HR managers, business leaders are also urged to radically rethink recruiting. Instead of continuing to produce stereotypical job ads, business departments must work with HR professionals to identify job content and unique selling points that will help their company score as an employer. To this end, the goals of the teams in which vacancies are to be filled must also be defined and linked to company-specific elements such as vision and mission statement.
Interactive use possible
"Only with clear job requirements and an authentic employer image can companies gain an edge in the competition for qualified personnel," emphasizes Frank Rechsteiner, who has incorporated his many years of expertise and experience as an executive recruiting coach, career expert, author and impulse speaker into the book. As each topic is supplemented by practical examples and recommendations for action, specialist departments also receive numerous tips on how to mesh more closely with HR colleagues. The book can also be used interactively with a free augmented reality app.
The 160-page book "Recruiting Mindset. Personalgewinnung in Zeiten der Digitalisierung" will be published by Haufe on March 15, 2019 and can be ordered at https://shop.haufe.de/prod/recruiting-mindset-inkl-augmented-reality-app or can be pre-ordered in bookstores under ISBN: 978-3-648-12344-7.
