Sales personnel with higher gross wages

Is the salary for sales personnel appropriate? The new salary study by HR consultancy Careerplus provides a solid basis for salary discussions. The study finds that gross salaries in Sales have increased.

Since 2016, gross wages have increased among sales personnel. (Image: pixabay)

For ten sales job profiles, the current salary study by HR consultancy Careerplus shows the range of a standard market salary. The study also sheds light on the salary situation in Switzerland: Since 2016, the average annual salary for sales staff has risen significantly, by 17 percent. The most important factor for a higher salary is not training and further education, but professional experience.

Gross wage increased since 2016

Two things stand out in the Careerplus Sales Salary Study: the significant increase in annual salary and the importance of work experience. Since the last sales salary study in 2016, the average gross annual salary has risen by 17 percent. At the same time, according to the study, the median salary in Sales, at 100,000 Swiss francs, is almost 30 percent higher than the average for Switzerland as a whole. Among the factors that influence salary are foreign language skills, especially in higher positions: An account manager earns around 10 percent more per foreign language than those without such skills. Education and training are also relevant to salary. For example, a product manager with an apprenticeship diploma receives an average of 90,500 Swiss francs per year, while a master's degree from a university of applied sciences earns 130,000 Swiss francs. But professional experience is more important than anything else: The annual salary of a sales manager increases by up to 40,000 francs within 20 years. "Industry and product knowledge are often more important than official further training. Professional experience in sales is therefore decisive for the salary. We have been noting this in our salary studies for some time now," says Jana Jutzi, Managing Director of Careerplus, commenting on the study.

Study for wages in line with the market

The Sales Salary Study, which Careerplus publishes every two years, is based on 1665 data records. The study devotes a detailed double-page spread to each of ten selected sales job profiles: from office administrator and field salesperson to team leader, account manager, sales engineer, regional manager and sales manager. Various indicators are used to show how the industry, foreign language skills and further training affect the salary. As a practical plus, the study includes a form for calculating salary. This can be used to calculate individually for each salary level, professional experience, industry and region whether one's own salary or that of the employee is appropriate.

The current Sales salary survey is available as Download available free of charge.

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