Randstad Award: These are the most attractive employers in Switzerland
The staffing services provider Randstad honored Switzerland's most attractive employers for the fifth time. For the first time, Swiss International Air Lines (SWISS) wins the Randstad Award. After the airline, Zurich Airport and Patek Philippe took second and third place. A special honor this year went to Google Switzerland for its repeated excellent performance in employer branding.
"It's all about employer branding" - that's roughly how the atmospheric celebration on April 25 in Zurich could be summed up. The motto of the evening was "Engagement". Keynote speaker Felix Plötz showed the event participants what makes generations Y and Z commit to an employer for the long term. This includes creating a "startup spirit for adults," as the speaker explained. Brick walls, colorful seating areas, and game boxes in the office alone are not enough to promote young talents and retain them in the company over the long term.
With his memory methods, memory trainer Gregor Staub achieved in an entertaining way that the results of the employer branding study remained unforgettable for the guests. Some key findings of the study, which Randstad has been conducting for 17 years: 72 percent of jobs are now found via search engines. The way jobs would be searched is a matter of age: young people Google, the "middle-aged generation" relies on professional networks and the oldest generation still reads job ads. And what keeps employees with their employers? Women swear by good teams; for men, the pay has to be right. And: In Switzerland, employees show a high willingness to undergo further training.
Employer branding efforts bear fruit
For the first time, SWISS has won the Randstad Award for Switzerland's most attractive employer. Christoph Ulrich, Head of HR at Swiss International Air Lines, is delighted: "It's important for us to establish a strong employer brand that enables us not only to retain our talent, but also to attract the next generation. This first place shows that our efforts are bearing fruit. We take the Randstad Award as an incentive to stay the course and continue to work hard to continuously improve."
The top 10 most attractive employers in Switzerland 2018
- Swiss International Air Lines
- Zurich airport
- Patek Philippe
- Rolex
- Victorinox
- Swatch Group
- Nestlé
- Lindt & Sprüngli
- Swissport International
- SBB
Google Switzerland in the Randstad Award Hall of Fame
A special award went to Google Switzerland this year. The company was inducted into the Randstad Award Hall of Fame. The Hall of Fame recognizes outstanding employer branding achievements. Google Switzerland has repeatedly won the Randstad Award in recent years and is now Switzerland's first employer in the Hall of Fame.
The Randstad Award is presented annually in 30 countries to the most attractive employer. The results are based on the representative and most comprehensive employer branding study in the world. The Randstad Employer Brand Research is an independent study in the field of employer branding. Companies cannot apply to participate, they are selected for the study based on their number of employees. This explains why only a few "classic" SMEs appear in this ranking. But those, such as Victorinox, prove that they can keep up with the best when it comes to employer branding. Strong product brands certainly prove to be an advantage here.
