Competing for talent: The top 10 most sought-after employers

Zurich Airport is apparently particularly popular with job seekers, as an analysis of the most searched-for employers on jobs.ch between January and September 2017 shows. The SBB and Migros follow on the podium. In general, the large retailers seem to be particularly popular employers: In addition to Migros, Manor, Coop and Globus are also in the top 10.

Well on the way in the competition for talent

"In retail, the barriers to entry are in many cases lower than in other industries, and part-time work is also widespread," says Renato Profico, CEO of JobCloud AG - to which jobs.ch belongs - explaining the possible background. "The ranking within this industry is interesting - it shows us which retailers are considered particularly attractive employers."

It is not only retail companies that are particularly often searched for directly: The facility service company ISS, Nestlé, the Inselspital Bern and BMW are also in the top ranks. They are all strongly positioned as brands: "When potential employees search directly for company names, it shows how well these companies are doing in employer branding," says Renato Profico.

New function for employer rating

It is increasingly important for companies to distinguish themselves as a strong employer brand in the competition for talent and qualified employees. At the same time, job seekers are increasingly conscious of researching information about potential employers - not least via jobs.ch. In addition to the company profile, where employers can present themselves, the platform has launched a new function that allows job seekers to rate companies directly on the portal. A star rating and the option to leave a comment are available for this purpose.

www.jobs.ch