The 10 most overused buzzwords
If you want to be remembered, you should stand out from the crowd. However, if you look at the self-descriptions of many professionals in career networks, you read the same thing on many profiles: they all have leadership qualities, think strategically, are motivated and, of course, creative - or at least want to be.
Based on its more than 400 million user profiles worldwide, the business network LinkedIn has now determined the top 10 most-used buzzwords in Germany as well as globally in 2015. "Anyone who uses terms from our buzzword list in their profiles does not necessarily have to delete them," says Alexandra Kolleth, member of the management board for Germany, Austria, Switzerland. "However, members should always provide good evidence for their description in order to stand out from the competition. Successfully completed projects or recommendations that refer to a specific characteristic are ideal here."
The top 10 most used keywords in Switzerland
strategic
Leadership skills
Success story
motivated
Passion
expertly
International experience
creative
successful
dynamic
The international top 10 most used keywords
Leadership skills
motivated
creative
Passion
strategic
successful
dedicated
dedicated
extensive experience
Success story
Differences in occupational groups
The evaluation of the LinkedIn buzzwords also revealed subtle differences between individual occupational groups: Marketing experts and sales specialists always work strategically, while HR specialists have particularly strong leadership qualities. Students, on the other hand, prefer to describe themselves as "passionate. But it's not just the Swiss who use these terms to describe themselves. On average, most users worldwide claim to have leadership qualities. The attributes of motivation and creativity also rank highly globally.
Tips for the business card on the net
To present a good image of yourself online, Alexandra Kolleth also advises: "A strong online profile is very important in today's job market. Make sure your LinkedIn profile is complete and up to date. You should add a photo, detail your expertise, as well as map your professional history. On LinkedIn, a user's contacts can also attest to the skills they attribute to themselves. So if you have the opportunity to get a public recommendation on LinkedIn, you should take advantage of it. Nothing provides more credibility than third-party confirmation, and a meaningful profile increases the likelihood of ranking high in search engine rankings." (Source: LinkedIn)
