New Work has failed - New study on the future of the world of work
The great promise has not been fulfilled: Together, pressrelations and Zukunftsinstitut Workshop have investigated what media and social impact the innovative trends that can be summarized under "New Work" have actually brought. On around 100 pages, the "Work Report 2024" study also provides an outlook on the working world of tomorrow and provides valuable impulses for optimal and future-proof employer branding and HR management.
New Work has failed
The media analysis on which this study is based paints a sobering picture of the current world of work. Whether job satisfaction, loyalty to the employer or mental health - all of these are at an all-time low.
Rebellion against poor working conditions
During the twelve-month survey period of this study, the German and English-language media landscape was analyzed with the help of FirstSignals with regard to relevant terms relating to the world of work. "Great Resignation" and "Big Quit" lead the hit list of current trending terms. They appear overrepresented in 30,817 online articles in German and English-speaking countries and represent people's dissatisfaction with the prevailing conditions in the world of work. The consequence: 40 percent of employees worldwide want to quit their job in the near future (World Economic Forum 2023).
New terms for the new world of work
The eruptions on the labor markets are reflected in numerous new terms that were recorded in this study and counted in terms of their media distribution. The more frequently they are mentioned, the greater their relevance as trend indicators. The following is a small selection:
- Quiet quitting: Doing just as much at work as is absolutely necessary to avoid attracting attention and being fired.
- Job ghosting: not showing up for a job interview in the first place or not showing up at work overnight without notice.
- Climate quitting: quitting your job for environmental reasons if the company has an environmentally damaging business model or engages in greenwashing.
The great transformation: four future trends for a better working world
The terms and future topics identified in this study demonstrate a cultural and structural upheaval in the world of work. Four future trends provide impetus for a positive transformation.
- Passion Economy: In the pursuit of meaningful work, people are increasingly aligning their careers with their values, individual talents and passions. This makes solo self-employment or working in NGOs attractive to many more people. For companies, this means increased competition for top talent.
- Polywork: part-time, four-day week, paid time off, me work, job sharing, workation. Job structures are becoming more diverse. If you want to remain attractive as an employer, you have to make this diversity possible.
- Job crafting: The term refers to the possibility of allowing people to shape their job according to their individual needs. In conjunction with better pay, this increases the attractiveness of those professions where there are the greatest problems and the greatest shortages: care, health, education and supply.
- New Leadership: A better working world requires a better leadership style. Today, charismatic leadership is considered "toxic leadership". New leadership, on the other hand, means giving up power, offering support and transferring responsibility. Approachability, empathy and vulnerability are no longer considered weaknesses, but leadership strengths.
Source: www.zukunftsinstitut-workshop.de
