Three out of four HR professionals want more digitization
76 % of SMEs are dissatisfied with the state of digitization in their HR department. Particularly in the areas of recruitment and HR administration, HR professionals would like to see significantly more digitization. This is shown by the latest edition of the "HRPuls" survey
The recruitment process is becoming increasingly complex, the battle for skilled workers tougher. The quality of applications has declined significantly in recent years - across all industries
across. SMEs process an average of 25 dossiers per month. In order to access these, the classic ways of job advertising have long since ceased to be sufficient. Nevertheless, SMEs are still very much in the comfort zone: around 96 % advertise jobs via their own website, 74 % via national job portals. Only 30 % SMEs are exploiting the potential offered by social media recruiting - despite the fact that around 9 out of 10 young professionals (James study 2020) use social media. Many opportunities are still being missed here, write the authors of the HRPuls study, which professional.ch conducted among HR professionals in collaboration with ZHAW (Department of Applied Psychology). TikTok, for example, is the least used in recruiting despite its steadily increasing popularity among the younger generation. A full 99.3 % of SMEs are not yet benefiting from the opportunities the platform offers in recruitment.
HR professionals: Dissatisfied with the state of digitization
HR professionals estimate the status of their digitization at exactly 50 %. This means that SMEs have only tapped half of the potential. Although over 85 % of HR professionals are generally satisfied with their work, the picture is different with regard to digitization. 76 % would like to see more or even much more digitization. This should primarily relieve them so that they have more time for direct contact with employees. Only 18 % state that they are satisfied with the status of digitization.
Tight budget stands in the way of digitization
But what are the hurdles standing in the way of digitization progress in HR departments? The challenge lies in the tight budget. Around 56 % see the biggest problems there. At
Second place with 47 % is the lack of time to deal with new tools and processes. It is striking: HR departments that can rely on more internal support tend to be further along in the digitization of their HR.
Digitization offers many opportunities
The study shows: Digitization brings opportunities and possibilities for HR in SMEs in all corners. However, the greatest potential is seen in three areas: Social media recruiting as well as digital personnel dossiers and employee appraisals. At the same time, the processes should be as cost-effective, user-friendly and efficient as possible. Efficiency is a good keyword here: What do HR professionals want to do with the time gained through digitization? This time should be invested in personnel development, employee concerns, and the social media presence.
Source: HRpuls - so digital rekrutieren KMU (2022), conducted by Michael Burtscher (ZHAW | Department of Applied Psychology) on behalf of professional.ch
