New campaign aims to convey joy in the job
Employees strive above all for personal development and a meaningful job and want more autonomy and security at work. Their needs are not sufficiently addressed, so that love for their job often falls by the wayside. A new campaign by JobCloud draws attention to this deficit.
According to a survey conducted by LINK on behalf of JobCloud (jobs.ch / jobup.ch), 40% of employees currently love their jobs. In addition, every second employee in Switzerland does not feel properly valued at work, while every fourth person is seriously considering changing companies. In addition, for around two-thirds of Swiss employees, salary is an important value at work. As part of this study, 1034 professionals aged 16 to 60 in German- and French-speaking Switzerland were surveyed.
New campaign for more love for the job
Helping workers be happy in their jobs and enabling them to find their dream job are the goals of jobs.ch and jobup.ch's new campaign: "Stop working. Love what you do", which was launched on September 5. However, the new campaign of the two job portals of JobCloud does not primarily want to call on people to quit their current job. Rather, it aims to challenge them to question their daily job routine and do everything they can to enjoy their job. JobCloud has recruiting tools to help find a job or company that leads to higher satisfaction. The ability to be notified when the ideal job becomes available or to see if the salary is reasonable will help in the search for the dream job.
Another goal of the campaign is to make Switzerland a place where as many people as possible have a job they love. This is important for both employees and employers. People who love their job show more commitment, are more creative and less prone to stress. This also reduces employee turnover. So it should be in the interest of all companies to ensure more than ever that their staff love their job.
Conveying the meaningfulness of work
"We know that having a sense of purpose at work can lead to greater satisfaction in all areas of life. That's why we suggest companies do more to meet the needs of their employees - for example, by involving them in defining goals, giving them confidence and allowing flexibility. Employees thus gain more control over their own work-life balance. And that pays off: Not only will the company get more productive, engaged and satisfied employees, but it will also be more likely to attract top talent," explains Davide Villa, CEO of JobCloud.
The survey clearly shows that employees who love their job are generally more satisfied - whether with their work, the company or their salary. They generally prefer to go to work, are more likely to see the meaning of their work, and the majority of them say that their work also has an enriching effect on the rest of their lives. "At JobCloud, we firmly believe that if you find a job you love, you won't feel like you have to work anymore," Villa concludes.
Click here to go to the campaign
