Women-friendly language to combat shortage of skilled workers
Available since December 2019, the Diversifier tool from Zurich-based startup Witty Works helps companies formulate job advertisements in a neutral way and thus attract more talent.
Finding suitable skilled workers is difficult for companies, but crucial to their success. The right choice of words in job advertisements alone results in 42 percent more applications.
Language in job ads influences skills shortage
Today, 70 percent of job ads have a male connotation, and in STEM professions (mathematics, information technology, natural sciences and technology) even more than 90 percent ( see studies ). Accordingly, female professionals feel less addressed by them, in some cases even repelled. Companies that choose neutral or women-friendly language in their job ads receive 42 percent more applications. Accordingly, their selection is greater and they have a better chance of filling the position competently.
Tool supports quickly and easily
Companies are suffering acutely from the shortage of skilled workers. That's why the Diversifier from Witty Works offers a simple and fast solution. Set up online, it guides you step by step through the creation of a job ad. It analyzes German, French and English texts in real time for neutrality, marks phrases that are unfavorable and shows better alternatives. The tool also specifies the ideal structure, which is preferred by a wide variety of interested parties when reading. In addition, automatic publication on a job platform specifically for women in tech and digital from all over Europe is possible.
Comprehensive solution for women-friendly language
The Zurich-based start-up Witty Works has set itself the goal of increasing the proportion of women in tech and digital teams. Studies show that heterogeneous teams develop better products and services, promote innovation more strongly and positively influence the economic success of companies. "Feedback from our female customers confirms these study results. In addition, our support noticeably alleviates the shortage of skilled workers in the respective companies," co-founder Nadia Fischer expresses her delight. In addition to operating the Diversifier tool and the job platform, Witty Works provides holistic consulting to companies: from the complete application process to the sustainable retention of existing employees.
More about Witty Works: www.witty.works
