Young people show how safety in the workplace works
The occupational safety awareness campaign for young people enters its 6th round - with new digital channels. The pictures of teenage smartworkers show: Those who think along at work have full fun in their free time. At the same time, the website has been completely new since July: it is more modern, more interactive and appears with a fresh new look.
Dangers lurk everywhere in everyday working life: in the workshop, outside on the construction site and even inside in the office. Recently, various young people have been drawing the attention of colleagues of the same age to the dangers in different industries and showing them how to protect themselves against them. Leisure time is not neglected either. The BSWS Influencers know why they pay attention to their safety at work. So they can fully enjoy their free time. Great pictures are taken in the process: For example, of Lena, who knows all about the dangers in the office.
More safety at work via Instagram
With the new Instagram account, BE SMART WORK SAFE is also using a new online channel after five successful years of campaigning: Young career starters communicate directly with their peers and show how they deal with the topic of occupational safety in everyday life. The new Instagram account complements the Facebook presence of BE SMART WORK SAFE, which is used by more than 12,000 young people to discuss the topic of safety in the workplace. With the new strategy, the campaign picks up young people even more specifically in their digital lifeworlds and communicates the messages in an authentic way. The campaign runs under the label SAFE AT WORK by EKAS, Seco and the cantons for more safety at work.
Interactive platform - Important information packaged in an entertaining way
The social media presence is complemented by a completely new website. Since mid-July, the bs-ws.ch site has had a fresh look. Young people are encouraged to engage with the topic of occupational safety in an interactive and entertaining way. The wealth of important information and tips for greater safety at work are presented in an age-appropriate way. They consist of cool video clips and pictures as well as an exciting quiz. Young people also have the opportunity to help design the website. Selected posts with the hashtag #besmartworksafe are integrated into the content of the page. The design has also been completely redesigned - giving the appealing site a fresh and trendy look.
More information:
instagram.com/bsws_ch
facebook.com/besmart.worksafe
bs-ws.ch
www.safeatwork.ch
