Google, Nestlé, Swisscom, Migros, UBS - these are all attractive employers where many people want to work. Even if they don't know what they are really like as their personal employer. It is the charisma, the radiance of the brand that attracts applicants. If this brand is diffuse, the employer has a hard time attracting skilled workers. Cultivating this brand is therefore extremely important. The presentations at the Ostschweizer Personaltag 2019 on June 6 in St.Gallen will revolve around this complex of topics. Around four hundred participants are expected.

Battle of the talents

"In the battle for the talent they are looking for, companies have to use strategies from marketing and brand management to positively differentiate themselves from competitors in the labor market," says employer branding expert Christoph Jordi. So it's not just the employees who have to apply - increasingly it's also the employer who sits on the applicant bench. The employer must show what values his company embodies, what makes him distinctive. This requires an actual employer recruiting strategy. The speakers at the 15th Ostschweizer Personaltag will show what such strategies could look like - from a practical and theoretical perspective.

Theory and practice - online and offline

Bastian Schneider, a brand expert who has been advising and supporting companies in the area of strategic and operational brand management in Switzerland, Germany and Austria for many years, will speak about the "Employer Brand as an Entrepreneurial Management Tool" at the Ostschweizer Personaltag 2019. Florian Wassel, founder and CEO of TOWA Digitalagentur in Bregenz and Vienna, will demonstrate how important a company's online presence is today. Wassel is a certified Google Analytics and Google AdWords expert and has also been on the board of Junge Wirtschaft Vorarlberg since April 2016. Katharina Lehmann, owner and CEO of the Blumer-Lehmann Group, Gossau, knows from a practical perspective what it means to engage the best talent in a competitive skilled labor market. In her presentation "A Wooden Path between Tradition and Innovation", she will show how to keep oneself attractive and fit as an employer.

Transform and value

When a company has been embroiled in a scandal, as was the case at Swiss Post with the Postbus subsidy fraud, HR is also particularly challenged. Patricia Leventis, Head of HR Marketing at Swiss Post AG, Bern, will report on the importance of employer branding in such a case and, moreover, in a transformative environment. At the end of the conference, the focus will be on "Happiness": Oliver Haas, author and keynote speaker from Munich, has a clear insight regarding employer attractiveness: In the long term, only companies whose employees see a meaning in their work, can contribute their strengths and develop their potential, and are enthusiastic about their work will be successful! This requires a management system that applies positive psychology at the company level - and thus creates a value-based corporate culture. To help companies establish this leadership system, Oliver Haas founded Corporate Happiness.

East Switzerland Staff Day 2019, more information and registration

Reto Savoia is currently Deputy CEO and Managing Partner Clients & Industries. Together with Simon Owen and the entire leadership team, he has transformed and grown Deloitte's consulting and audit business in Switzerland. Reto Savoia is a Swiss citizen and has worked in the audit and advisory industry in Switzerland and internationally for more than 20 years. He joined Deloitte Switzerland in 2005 to lead the M&A tax team. In 2011, he was appointed Managing Partner of the Tax & Legal business unit and joined the Executive Committee. In early 2016, he was appointed Deputy CEO and Managing Partner Clients & Industries. In these roles, he drove the firm's strong expansion in the Swiss market. Reto Savoia is also a member of the Board of Directors of Deloitte North West Europe (NWE) and represents the company in various associations such as economiesuisse and ExpertSuisse. He holds a master's degree in business administration and a master's degree in law from the University of St. Gallen.

www.deloitte.ch

Twenty years before the establishment of a standards organization in Switzerland, the first efforts are already being made to define generally applicable rules. In Zurich in 1898, for example, representatives of several countries negotiate standardization for a metric screw thread.

Cross-industry need for standards

In July 1919, the Swiss Standards Association was founded in Baden. A few years later, its name was changed to the still valid designation Swiss Standards Association (SNV) is amended. The first meeting is held on the initiative of the Swiss Association of Machinery Manufacturers (VSM) with the aim of exchanging views on the need for joint standardization work.

Important role on the international stage

Swiss standardization activity was also of great importance at an early stage at the international level. As early as 1926, standards experts from Switzerland were involved in the founding of the International Federation of National Standardizing Associations (ISA). From 1928 to 1931, Curt Hoenig was Switzerland's first president of the ISA, from which today's International Organization for Standardization (ISO) emerged some 20 years later.

After the Second World War, Switzerland is a founding member of ISO, which establishes its headquarters in Geneva. In 1947, the Neue Zürcher Zeitung reports that "... these resolutions testify to the esteem in which our country, and Swiss standardization in particular, is held in international circles." Also when the European Committee for Standardization is founded in 1961 under the name Comité Européen de Normalisation (CEN), the foundation stone is laid in Zurich.

Organization according to subject-specific standards

In 1962, the SNV was constituted as an association, and about ten years later its structure and working methods corresponded to today's organization by divisions. Today, the SNV is divided into the following seven divisions

• Interdisciplinary standards area (INB)
• Mechanical, electrical and metal industry (SWISSMEM)
• Civil engineering (SIA)
• Road and traffic engineering (VSS)
• Watch industry (FH)
• Electrical engineering (Electrosuisse)
• Telecommunications (asut)

SNV: Old lady with young concerns

Anyone who thinks that the 100-year-old SNV is getting on in years is unaware of its latest tasks. Over the past ten decades, it has always kept pace with the requirements of the various industries and still sees its main task as standardization. Swiss, European and international standards are developed in direct cooperation with users. This ensures that the guidelines generate lasting benefits for the economy and society, for producers and consumers, and provide security. This standardization process, which is accessible to all, is suitable for all areas of life. And because our world is constantly evolving, SNV also remains absolutely young in spirit and is currently dealing with topics such as Industry 4.0, smart technologies, blockchain, climate protection and sustainability, for example.

As an information hub and independent competence center, the SNV ensures efficient access to national and international standards. It enables and promotes the development and harmonization of new standards through the active influence of its members as experts in national and international standards bodies.

 

DIN A4 - The standard of all standards

Today, every schoolchild knows the A4 paper format that fits into every printer, every envelope and every folder. The fact that there is a longer history of development behind it is little known.

One hundred years ago, the question of the format of stationery is unresolved worldwide. The call for a uniform paper format is growing louder, but the multitude of existing formats makes standardization difficult. In the founding minutes of the Swiss Standards Association of 1919, it is stated that "... the letter format 220 mm × 280 mm, which is most common and fits the registrars everywhere, is chosen."

The decisive step occurred in Germany in 1922, when engineer Walter Porstmann spread the idea of a constant aspect ratio and eventually established it as a DIN standard. The starting point for paper formats is DIN A0 with an area of one square meter. All other formats are derived from this by halving or doubling the area so that a constant aspect ratio of 1 : √2 results. Finally, this also results in the DIN A4 format 210 mm × 297 mm.

The VSM follows the German example and adopts the A4 format for business papers under the name "VSM letter format. Swiss Post also standardizes its paper formats, and in 1924 the Federal Council decides to introduce the new formats as standard in the federal administration. The transition period, until the existing supplies and forms are used up, lasts twelve years. When raw materials become scarce at the beginning of 1941 because of the war, the Federal War Industry and Labor Office issues an order for the exclusive production of finished paper from the A series. With this decision, the DIN format finally establishes itself as the standard format in Switzerland. (Source: Philipp Messner, The standardization of paper formats in Switzerland)

 

"Do it once, do it right, do it internationally!"

Dr. Hans Zürrer was director of SNV from 1987 to 1999. In a short conversation we had with him as part of our anniversary year, he recalls some highlights and episodes from his time in office.

Mr. Zürrer, what was the most special standard for you that SNV worked on during your time as director?

The ISO 9000 standards for quality assurance and subsequent testing and certification were developed during this time. This new important series of standards, which had a great influence on quality management in all industries, is now indispensable. All those who worked on it at that time were very committed and challenged. Not least because numerous new terms had to be translated into the three ISO languages and additionally into German for adoption in the EC at that time.

Was it always easy for you to explain SNV's tasks to outsiders?

No, this was and still is not easy. It is particularly challenging when these "outsiders" are the superiors of the standard creators. This is because standardization work also requires, above all, an understanding of the time off and financing of the experts who work on a voluntary basis. In addition, financial resources are also required for the infrastructure, i.e. for the SNV, CEN and ISO organizations. It is particularly difficult when the dismantling of technical barriers to trade is not obvious for certain products and industries. The director was often called in for mediation talks.

It also took a great deal of effort for the Swiss government, through the then BAWI (now SECO), to recognize the reduction of technical barriers to trade as important for the Swiss export industry and to support the SNV with a mandate. Until then, Switzerland was the only ISO member that was not co-financed by the state.

What was the attitude of the standards experts to the Swiss EEA no?

A few years before that, I was a member of the President's Group of CEN, CENELEC and ETSI and had lively contact with EU executives and government representatives. The EEA no came unexpectedly and was generally understood as Switzerland's rejection of Europe. However, it had little influence on standardization work in European bodies. The dismantling of technical barriers to trade remained a high priority for Switzerland as a member of EFTA. For the export-oriented economy and various political bodies, however, much would have become easier.

What did you appreciate most about international cooperation?

The directors of the national standards organizations were mainly assigned to steering committees. International conferences enabled the heads of standards to meet not only with each other, but also with government delegates and representatives of industry and business. Personal acquaintances formed many useful relationships and also friendships that have lasted beyond retirement. Of course, this also involved travel, with the familiar advantages and disadvantages.

I was always impressed by the joint commitment of technology, business and politics and the development of consensus. The principle applied was that, at the given time, not everyone could always be in favor, but no one could be against.

Did all countries have the same understanding of the needs of international standardization?

Large countries usually have an extensive body of standards and corresponding resources. They also set the tone in standardization work and try to assert their national interests at regional and international level. However, the striving for the greatest possible common denominator also strengthens international standardization work according to the motto "Do it once, do it right, do it internationally!

Another special feature at European level was the "New Approach" created by the EU Commission. Its aim is to coordinate technical harmonization in both standardization and official regulations. Official regulations now only contain basic requirements relating to health, the environment and safety, and instead refer to standards, in which the technical details are defined by tried-and-tested private-sector standardization. Once adopted by qualified majority vote, EU and EFTA member countries are obliged to withdraw conflicting national regulations or standards. The reference to international standards again reinforced the motto: "Do it once, do it right, do it internationally!"

Other ISO members became interested in the idea of the "New Approach" and experts were delegated by mandates of the EC Commission. In totalitarian states, the New Approach meant a complete departure from the status quo, in that standardization there was also not organized on a private-sector basis. I remember corresponding ISO missions to Russia, China, Colombia as well as to the Eastern European candidates for EU membership. The visit to the Soviet ISO member in Moscow was particularly impressive. My Russian colleague was head of a ministry and had responsibility over several thousand employees. Apart from the huge country with numerous branches, there were all the relevant official bodies, all the specialist areas of standardization, certification, testing, metrology, telecommunications, etc. under one hat.

Is there an episode or anecdote from your time as director that you particularly enjoy recounting?

Immediately after the EEA no vote, a CEN meeting was held in Brussels. As my flight was delayed, I arrived a bit late at the meeting and the chairman teased: "We thought you wouldn't come at all now!" Of course, there was a lively discussion during the break and especially the majority of the states had to be explained again and again. The then EC Commission President Bangemann was also very interested, especially because I had previously expressed my conviction to him that the EEA would certainly be accepted.

The world's most widely used BEREG anti-doping control containers will remain Made in Switzerland: The Board of Directors of Berlinger Special AG announced today that it will not discontinue the production of containers for doping control samples and will continue to supply the market with the world's best-tested containers. Production, sales & marketing as well as the permanent further development of the products, will remain in Switzerland. Since the 1990s, Berlinger Special AG, a technology company based in eastern Switzerland, has been manufacturing containers and security solutions for doping samples, which are now regarded as the global standard and are used for doping controls at most international sporting events (e.g. Olympic Games, major football events, World Championships in Athletics, etc.). The World Anti-Doping Agency WADA, all international sports federations, national anti-doping agencies and customers have recently been informed about the continuation of production.

Great confidence and high international demand for Berlinger anti-doping products

The deciding factor for the reconsideration of the withdrawal from this business segment, announced in March 2018, was the very high demand worldwide for the BEREG anti-doping bottles for urine and blood. "An overwhelming majority of national anti-doping agencies worldwide, have asked us several times to continue production," says BoD President Andrea Berlinger. Berlinger Special AG had to struggle in 2018, due to the high demand for anti-doping containers sometimes with long delivery bottlenecks. In recent months, both the internal production processes and all anti-doping products were reviewed according to the latest findings. An update of the control container for blood doping samples will be delivered for the first time this month. BEREG's anti-doping control kits continue to meet the latest requirements of WADA and international sports federations and are appreciated by athletes worldwide for their easy and safe handling.

Strategic focus on two business areas

Following this decision, the Toggenburg-based company continues to focus on its two traditional business areas. In addition to the area of anti-doping, in which the company has built up a great deal of knowledge over the decades, this is the high-tech-based temperature monitoring of cold chains. The companies Berlinger & Co. AG (temperature monitoring) and Berlinger Special AG (anti-doping products) employ around 100 people in the Swiss canton of St. Gallen. Both companies have been led by CEO Thomas Bechter since August 2018. The family business, which has been in existence since 1865, has been owned by the Berlinger Schwyter family for 11 years. The Chairman of the Board of Directors of both companies is Andrea Berlinger.

www.berlinger.com

The demands at work are increasing, one deadline chases the other and the sheer endless possibilities in our private lives don't make it any easier: What can we do to avoid the risk of becoming unbalanced? The renowned stress and depression researcher Prof. Dr. med. Gregor Hasler from the University of Fribourg counters the growing pressure of the working world 4.0 by strengthening resilience. As a psychotherapist of many years' standing, he is familiar with measures for increasing one's own resilience. Specifically, he proposed a three-point program in his presentation at the Impulse conference: "First and foremost, it is important to benefit as much as possible from the meritocracy. First and foremost, one should invest in self-efficacy and self-fitness, as one's own boss, so to speak, who is open to life and its challenges. Third, it is important to develop and maintain local cooperation. The direct exchange in the neighborhood, in the association, in the place of residence and the cultivation of real relationships helps enormously."

Plea against multitasking

Leadership Coach Angelica von der Assen illuminated the effects of mindful leadership. She spoke of an "action addiction" in a world characterized by total "busyness." Today's fast-paced workday, she said, is volatile, uncertain, complex and ambiguous. "No one forces us to get on the hamster wheel. It is we ourselves who expose ourselves to this stress." Von der Assen therefore made a clear plea against multitasking, which results in more time and errors in the short term and a reduction in intelligence in the long term. "Mindfulness, on the other hand, can be rewarding: By doing less and being more, we gain speed for the essentials."

Craft and empathy professions have a future

The brilliant conclusion of the impulse conference was made by the German best-selling author and honorary professor for philosophy Richard David Precht. He took a careful look at our society and was convinced: "The future is already here - high time to act. The bourgeois society is a meritocracy and this is just being replaced by a revolution that many do not want to admit. It may, but need not, cost many jobs." In Precht's eyes, jobs in the world of work 4.0 will be generated primarily in IT, skilled trades and empathy professions. Human performance profiles, in other words, that cannot be replaced so quickly and easily by machines. "For the new meritocracy to function in the Western hemisphere, we need a restructuring of our social system on the one hand. And on the other hand, the creation of a basic income so that consumers continue to keep the economy going."

Source and further information: www.kfmv-zuerich.ch

The results of the CEO Survey published this week paint a clear picture: 85 % of CEOs worldwide believe that artificial intelligence (AI) will dramatically change their business over the next five years (see 22nd CEO Survey by PwC). Almost two-thirds of global decision-makers consider AI to have a greater potential impact than the Internet. The level of development and promotion of AI varies from country to country.

Switzerland takes a passive stance

The global comparison shows that Swiss CEOs are exercising restraint. Around 40 % of the Swiss CEOs surveyed state that they are not currently planning any AI applications. Globally, the figure is just 23 %. Another 23 % of Swiss CEOs say they will develop a plan to apply AI in the next three years, while 30 % have taken a very limited approach so far. Less than ten percent say they have already implemented AI in their business.

A similar picture emerges when it comes to the question of the extent to which AI will change the way business is done: 26 % of Swiss CEOs do not expect any major changes as a result of AI - a view shared by only 13 % in a global comparison. Correspondingly, the number of CEOs predicting a significant change is 18 % higher globally than in Switzerland.

No time for AI?

The reasons for this are complex. In some cases, Swiss companies have had other priorities in recent years, such as the strength of the Swiss franc. In addition, some companies have reservations about the performance of the technology or are critical of automation. An important building block is the handling or availability of data. The more comprehensive and complete data is available, the better AI systems can learn from it. Government support measures also play a significant role. These relate to clear regulatory framework conditions and the promotion of education and research.

"Compared to other countries, Switzerland does not yet have an AI strategy at the federal level. This is despite good framework conditions, because Switzerland has an excellent education system, a great capacity for innovation and talented professionals," says Christian Westermann, data expert and AI leader at PwC Switzerland. "It is now up to the federal government to create the necessary framework conditions for AI in Switzerland and to support companies as well as research and educational institutions in initiating concrete measures. Only in this way will they not be left behind and gain a business advantage in the future."

AI at the core of global digital transformation

Numerous countries such as China, France, Singapore or Japan have declared AI as a key technology of the digital transformation and announced comprehensive plans to advance AI research and development. In addition, there are numerous international strategies (e.g., from the EU, the UN, the UAE, and India) governing AI partnerships. The investments are substantial, with amounts in the billions of dollars. The initiatives differ only in their strategic focus. Collectively, they cover scientific research, talent development, skills and education, public and private sector adoption, ethics and inclusion, standards and regulations, and data and digital infrastructure.

Federal working group launched

However, the national AI strategies have one thing in common. They are trying to create a comprehensive ecosystem. Says Westermann: "A strong AI ecosystem is characterized by a strong network between science, business with companies and startups, and society. For such an environment to emerge, pioneering policy measures and an overarching strategy are needed. In 2018, the federal government set up a working group on artificial intelligence, which is to present existing and new measures to the Federal Council by fall 2019. I hope that this will create a foundation that will continue to support Switzerland in taking a leading role in technology and innovation."

Source: PwC

Half a year after the introduction of mandatory job notification, one in four companies feels restricted in their recruitment efforts. This is the finding of a survey of 650 managing directors and HR managers conducted by the market and social research institute gfs-zürich on behalf of swissstaffing and the Swiss Trade Association. The proportion of companies that feel strongly affected by restrictions and additional administrative burdens is even higher, at 39 percent. The reason: For every vacancy, the obligation to report must be checked and, if necessary, a report must be made.

Mandatory reporting slows down recruitment

"Many companies are dependent on personnel at short notice during peak order periods and unforeseen events such as accidents and illness. In order to be able to fill the vacancies quickly, the five-day bidding block is far too long. Many corporate clients of temporary staffing companies need the employees they are looking for within 24 hours," says Leif Agnéus, President of swissstaffing and General Manager of Manpower Switzerland, explaining the high proportion of restricted companies. The result: delays, lower quality, overtime for existing staff, lost orders.

Reporting process successful, candidate proposals deficient

The focus of the federal government and the cantons on a business-friendly notification procedure has paid off. Eighty percent of the companies surveyed find the verification of subordination and the notification process simple. There is a lot of catching up to do when it comes to the RAV's candidate proposals. Only 31 percent of the companies surveyed rate these as good. In view of the figures, NR Hans-Ulrich Bigler, Director of the Swiss Trade Association, comments: "As long as the quality of the RAV's dossiers does not improve, extending the obligation to register to occupations with an unemployment rate of over 5 percent does not make sense, but only places an additional administrative burden on SMEs."

Job notification requirement hits French-speaking Switzerland particularly hard

An analysis of the survey by canton shows: The job notification requirement is hitting French-speaking Switzerland particularly hard. In the canton of Geneva and the canton of Vaud, 72 and 60 percent of companies respectively say they are severely affected by the job notification requirement. In addition, 44 percent of companies in the canton of Geneva feel severely restricted in their recruiting efforts. "In the canton of Geneva, there are more jobs than working-age residents. Uncomplicated recruitment options are therefore particularly important." explains swissstaffing economist Marius Osterfeld. Given the shortage of skilled workers and international competition, the goal should be to create a more transparent job market, but maintain the liberal labor market. For the political leaders in Bern, the survey results are a wake-up call, as a further increasing burden on the economy is foreseeable due to the extension of job notification requirements in 2020 and the introduction of controls.

Source: Swissstaffing

You now have about 49 weeks left to make history in 2019. Seriously, what is it that you will "move the world" with this year, at least in your environment and for your peers (or your customers). And by that I don't just mean "a little more of the same," but something really great that you can be really proud of.

Always in the comfort zone...

What's behind it? Well, the direction of our lives is largely determined by the questions we ask ourselves. And most people, from my experience, don't ask themselves questions that move them forward strongly, but questions that leave them in the comfort zone.

"What am I making history with this year?" is a powerful, umcomfortable question. Because you may not have an answer. If your response is "What a crock!" then we're on to something here. Then you have potential for more positive impact on those around you - and for making a real difference.

How to make history in 2019

Here are three specific ideas on how you can make history in 2019:

1. Choose exactly one big target! I know you've heard this a thousand times: What is your one big goal for the next 12 months? And yet, when I ask people in any environment (including CEOs), I almost never get a clear answer. So write down your one most important big goal for this year!
2. Double your productivity! How you can do that? First, you need your big goal for it (see point 1). Because everything that does not go in the direction of this goal is a waste. Then work every day at least half on the topics that really move you forward. This is exactly where it fails for most: They become extremely efficient in things that don't really move them forward - a huge waste.
3. Grow every day! Finally, make this year your growth year! Read or listen to a good book each week that will move you forward. Get video and audio courses. Go to seminars. Participate in mastermind groups. And so on. A first step for this: Create a personal growth plan with monthly goals.

Well then, let's do it! If we have more positive "history makers" this year, it will be a better year. Especially in today's times, we need that - we need You!

To the author:
Volkmar Völzke is a success maximizer. Book author. Consultant. Coach. Speaker. www.volkmarvoelzke.ch

The radical changes in the modern working world also require a new recruiting mindset from business. A book by Frank Rechsteiner - he is Owner of Hype Group, which specializes in executive recruiting and strategy consulting for IT companies - shows how departments need to get more involved in recruiting in order to meet the demands of digitization, globalization, demographic change and a shortage of skilled workers. The focus is on building a clear and convincing employer profile.

Important recruiting trends

Frank Rechsteiner's new book offers an overview of the important recruiting trends, such as active sourcing, recruiting 4.0, content recruiting and influencer recruiting. In addition to HR managers, business leaders are also urged to radically rethink recruiting. Instead of continuing to produce stereotypical job ads, business departments must work with HR professionals to identify job content and unique selling points that will help their company score as an employer. To this end, the goals of the teams in which vacancies are to be filled must also be defined and linked to company-specific elements such as vision and mission statement.

 Interactive use possible

"Only with clear job requirements and an authentic employer image can companies gain an edge in the competition for qualified personnel," emphasizes Frank Rechsteiner, who has incorporated his many years of expertise and experience as an executive recruiting coach, career expert, author and impulse speaker into the book. As each topic is supplemented by practical examples and recommendations for action, specialist departments also receive numerous tips on how to mesh more closely with HR colleagues. The book can also be used interactively with a free augmented reality app. 

The 160-page book "Recruiting Mindset. Personalgewinnung in Zeiten der Digitalisierung" will be published by Haufe on March 15, 2019 and can be ordered at https://shop.haufe.de/prod/recruiting-mindset-inkl-augmented-reality-app or can be pre-ordered in bookstores under ISBN: 978-3-648-12344-7.

DSAG member companies continue to invest in IT in general. At 31 percent (DACH 40 percent) of the Swiss companies surveyed, the budget is increasing by an average of around 13 percent compared to the previous year. (DACH 16 percent). SAP investments are similar to general IT investments. They increase at 25 percent of Swiss companies (DACH 42 percent), by an average of 16 percent (DACH 27 percent). "A certain reluctance to invest on the part of many Swiss companies could be due to the fact that no clear strategy about the future design of the software is yet apparent," comments Christian Zumbach, DSAG board member for Switzerland. A new question this year was whether the budget for software-supported business processes is provided by and is the responsibility of the business department. In 39 percent of cases (DACH 28 percent), the business department is largely in charge. In 44 percent (DACH 41 percent) of companies, the IT department continues to be responsible for IT budgets. They thus follow the traditional division of responsibilities.

Big Data is top

Among the current trend topics, more than half of Swiss companies (53 percent) are investing in Big Data (DACH 46 percent) and 44 percent in the Internet of Things (DACH 43 percent). Artificial intelligence projects are on the agenda of 25 percent (DACH 32 percent). Robotics Process Automation is on the agenda of 11 percent (DACH 23 percent). 17 percent of respondents have no projects planned on these topics (DACH 19 percent). Multiple answers were possible here. "Big Data, Internet of Things and Artificial Intelligence/Machine Learning have arrived in Swiss companies. For DSAG, this is an incentive to continue to work intensively on these topics in 2019," comments Christian Zumbach, DSAG Executive Board Switzerland.

S/4HANA on the rise

The main investments in the Business Suite are declining. Only around 3 percent of Swiss companies are planning high investments for 2019 (DACH 10 percent). In contrast, 11 percent are planning high investments for S/4HANA (on-premise) (DACH 14 percent) and 8 percent for S/4HANA (cloud) (DACH 3 percent). "Here, a new understanding seems to be emerging with regard to S/4HANA, even if it is not yet as pronounced," comments Christian Zumbach. The trend is also evident in the switch from ERP 6.0 to S/4HANA. This year, 3 percent still want to switch (DACH 5 percent). For 33 percent, the switch is an issue in the next three years (DACH 39 percent). From 2021/2022, 31 percent are planning to do so (DACH 30 percent). The number of those who have not yet made a decision has risen to 28 percent (+ 13 percent), but has fallen to 16 percent in DACH (- 9 percent). "The fact that the number of undecideds has risen so much could indicate that many Swiss companies are examining additional alternatives before taking a concrete path," Christian Zumbach interprets the result. On the other hand, the number of those who want to stay with SAP ERP 6.0 has fallen further to 3 percent (DACH 6 percent). This is 9 percent less than in 2018 (DACH -7 percent).

Digitization: Focus on existing business processes

In connection with investments for digitization efforts, DSAG member companies continue to differentiate between existing business processes and new business models. The focus on existing business processes (very important and important) has increased further in Switzerland by 7 percentage points (DACH + 5 percentage points to 90 percent) compared with the previous year to 94 percent. Investments in new business models are rated as important by 69 percent of respondents in Switzerland (DACH 68 percent). "The still very high importance of existing business processes shows that companies are still very intensively engaged with their ERP system," Christian Zumbach summarizes.

Source and further information: www.dsag-ev.ch

Whether in the car, in one's own home or in the factory: more and more objects are exchanging information and thus enabling new applications. The "Internet of Things", as this technology is called, places high demands on sensors and the electronics behind them. That is why the FHNW School of Engineering has founded a new Institute for Sensors and Electronics.

Sensor technology for a networked world

The nearly 40 employees of the institute develop customer-specific sensors, measuring systems and application-specific electronics. Due to the often complex tasks, interdisciplinary cooperation with a wide range of partners is expedient. The new applications increase the demands on the electronics of the sensors.

The institute's microelectronics specialists develop smaller, faster, more accurate and more flexible components. In addition, they have experience in developing components to the highest safety standards.

Cooperation with local industry

One specialty of the new institute is particle measurement technology. This involves measuring fine dust and aerosols in the air. In this way, important data on smog or diesel emissions can be collected, for example. In addition to established techniques, new approaches are also used, for example in photoacoustics.

In collaboration with local industry, the Institute of Sensor Technology and Electronics FHNW implements concrete projects and can thus integrate the latest developments into the local economy. The next generation also benefits: Students at the FHNW School of Engineering are actively involved in research through student projects.

More information: www.fhnw.ch/ise

Digital transformation is having a positive impact on employment across all disciplines and is anything but a job killer. This is shown by the annual HR report published by the personnel services provider Hays. Overall, the respondents to this year's HR Report expect more opportunities than risks (60 points on a scale of 0 to 100). The number of jobs will grow in IT in particular: 54 percent expect positive employment effects here. Respondents also expect more significant job growth in sales (50 percent) and in marketing and research and development (43 percent each). According to the decision-makers, new job profiles will be created primarily in research and development, IT and marketing. Hays and the Institute for Employment and Employability (IBE) surveyed more than 800 companies for the HR Report 2019.

Further training and expansion of the work-life balance

In order to ensure the employability of employees, lifelong training and development is considered the most important instrument (50 percent). In addition, the expansion of the work-life balance (44 percent) and cooperation in mixed teams (39 percent) are at the top of the list of suitable measures.

 "The importance of work-life balance for employability is growing. The respondents see their own company as more responsible than themselves. However, the realization of the work-life balance is still clearly lacking," says Prof. Dr. Jutta Rump, head of the IBE.

Generalists in demand

In order to successfully shape the digital transformation, generalists (61 percent) are more in demand than subject matter experts. In addition, companies rely more often on experienced experts (57 percent) than graduates (43 percent). Moreover, creative minds (56 percent) are ahead of implementation- or process-oriented employees (44 percent). "Combining the different competencies and skills of people in a meaningful way will be an even greater challenge for companies in the coming years. In the future, it will no longer be enough to rely primarily on specialist knowledge. Instead, mental competencies, such as actively dealing with change, will become the central skills," Marc Lutz, Managing Director of Hays (Schweiz) AG, comments on the results.

Source and further information