More than half of Swiss companies have recognized that the customer experience continues to gain in importance. Just under half of those surveyed now believe that the customer experience offered by their company has also improved accordingly compared to the previous year. In order to further increase customer satisfaction and loyalty and at the same time strengthen their own brand, companies are primarily investing in their IT systems, in training for their employees and in the optimization of digital channels. This is shown by the CEX study of the HWZ University of Applied Sciences Zurich, which was conducted for the 6th time this year, in cooperation with the consulting firm Nexa Consulting. The long-term study shows the development trends in customer experience in Switzerland.

"Optimizing the customer experience is more like a marathon than a sprint. The results show encouraging progress in recent years - but also prove that there is still enormous room for further improvement," says Prof. Dr. Michael Grund, Head of the Department of Marketing and Business Communications at the HWZ. 51 percent of the 139 participating companies from a wide range of industries in German- and French-speaking Switzerland, which were surveyed in the annual study between August and October, believe that the topic of customer experience has become even more relevant in their company compared to the previous year. The three biggest challenges in German- and French-speaking Switzerland are: The lack of processes, the corporate culture, which tends to be perceived as conservative, and the lack of expertise. Striking: Since the beginning of the study, corporate culture has been among the biggest challenges to further strengthen digital channels, accelerate innovation and development of products, and professionalize customer analyses, among others.

This year, the CX maturity score recorded the strongest growth ever and the highest value since the study was launched in 2017. Anne-Laure Vaudan, Managing Partner of Nexa, points out, "Companies are showing a positive sentiment, which is probably the result of the numerous customer experience projects carried out at an accelerated pace during the pandemic. This is also the result of targeted investments and an increasingly structured internal CX organization."

Priorities for 2023

The main reason for investing in the context of customer experience is to increase and strengthen customer satisfaction, customer loyalty, and brand differentiation. The 2023 priorities underpin the challenges identified in the study as far as the customer experience is concerned. As a result, companies are primarily investing in IT systems, employee training and digital channel optimization. As far as the budgets earmarked for customer experience are concerned, the companies expect the use of funds to remain the same or to increase slightly.

Here you can download the study.

The application of standards is voluntary. However, they become mandatory if compliance with them is prescribed by law or if the parties to the contract agree on them. If standards are stipulated in purchasing conditions, for example, companies are de facto compelled to apply them. Swiss supplier companies in particular are affected when exporting to EU countries if the client requires compliance with European standards.

Laws and standards: What's the difference?

Only laws or ordinances issued by an authority that has sovereign lawmaking powers under the Constitution have generally binding legal force. Standards, on the other hand, are issued by organizations under private law that do not have the power to legislate, which means that the standards fundamentally lack the character of legally binding force.

Legal certainty through standards

Although standards are not laws, they nevertheless contribute to legal certainty. Standards are regarded as clear and recognized rules of technology, and compliance with standards represents an important step in proving proper conduct. The actual purpose of standards is not to burden companies unnecessarily with specifications and to take legal action against them in the event of non-compliance, but to facilitate economic cooperation by standardizing types, sizes, methods, etc.

SNV - the national standards organization of Switzerland

In Switzerland, SNV is the recognized national standards organization. This is legitimized by the federal notification ordinance of June 17, 1996 and a contract with the State Secretariat for Economic Affairs (SECO). The SNV is a full member of the International Organization for Standardization (ISO) and the European Committee for Standardization (CEN). In this way, it ensures international cooperation in standardization.

More information: www.snv.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/sind-normen-gesetze/

The vacation destination of Grächen St. Niklaus is a household name, especially for families. For years, the destination has been consistently promoted for families with children under the positioning "Grächen a fairy tale".

From summer 2023, adult target groups are to be addressed in addition to families and ensure growth. At the same time, a start is to be made on building up strong event brands that are intended to boost occupancy rates in the future, especially at the end of the season.

The new direction was preceded by an intensive analysis and strategy process and the development of a new marketing strategy based on market research data.

The Zurich agency Teil.ch creatively translated the new brand orientation. The Salzburg agency Elements.at was engaged for the complete relaunch of the destination website. Both agencies were able to prevail over national and international competitors in a multi-stage pitch process. In addition to the development of a new corporate design, the creative budget also includes a new brand logo and communication concept for a consistent target group approach.

Under the bracket "Time for Grächen", Grächen St. Niklaus wants to present itself harmoniously to all processed target groups from summer 2023. "We were looking for an emotional brand anchor that hits our target groups right in the heart. We are convinced that the Corona pandemic has made people much more aware again of the immense importance of quality time vacations," explains Christian Meyer, head of marketing and product manager at Grächen. "With our time dimensions, we want to emotionally present our brand promise of recreation for young and old and the offer linked to it."

The new brand logo features an abstracted sun, a reference to the 300 or so days of sunshine a year. "The sun is a central positioning element for us. It stands for almost all the brand attributes we stand for: Recreation, atmosphere, coziness, friendliness, etc.," Meyer summarizes.

Initial elements of the branding will be used on an ongoing basis, with the release of the new look planned for summer 2023.

Responsible at Grächen & St. Niklaus Tourism & Trade: Roman Rogenmoser (CEO), Christian Meyer (Head of Marketing & Products). Responsible agencies: Part.ch, Elements.at.

The K trade fair in Düsseldorf is the most important industry event for the plastics and rubber industry. After three years without face-to-face global exchange, all industry players had high expectations for the trade show. With over 3000 exhibitors from all continents, the sponsors reported a participation just below pre-Covid levels. This included the Swiss company Otto Hofstetter. With an export rate of almost one hundred percent, a presence at the packaging industry's most important trade fair is a must for its managers. For this significant appearance, the company relied on the brand experience expertise of the creative agency Yellow.

Swiss craftsmanship enjoys an outstanding reputation throughout the world. Despite a high degree of automation, it also determines the quality of the products in Otto Hofstetter's tool manufacture. The creatives at Yellow saw these two factors ideally combined in the traditional Swiss shear cuts.

Yellow developed the key visuals for the trade fair appearance on the basis of templates by the silhouette artist Ueli Hauswirth from Zweisimmen. The motifs set the tone at the trade fair stand, which again consistently dispensed with exhibits and focused exclusively on networking. The adapted silhouette motifs by Ueli Hauswirth were consequently also used for invitations, social media and landing page up to the customer gift.

Responsible at Otto Hofstetter: Stefan Zatti (Head of Sales and Marketing). Responsible agency: Yellow.

At the end of the year, the European Marketing Confederation, together with its member Swiss Marketing, is launching a survey for Switzerland to ascertain the focus areas and projects for the coming year in marketing 2023 across Europe.

Every year, EMC produces the Europe-wide study, which maps the upcoming interests of the countries. This is intended to identify topics, trends and challenges in marketing and sales at an early stage and to shape solutions.

Until 20 December 2022 can participate online and anonymously in the survey and contribute to the quality of the study. All participants thus help to position Switzerland more precisely in terms of marketing and sales.

Click here for the industry survey!

In the face of economic uncertainty, a third of German executives (34 percent) are planning to make cuts in marketing, according to a recent study by LinkedIn. This puts the area in second place on the list of cuts, directly behind IT. But before they start making cuts, company managers should pause for a moment and consider whether this is the right way to go. After all, companies pursue one goal above all with their marketing measures: to boost their sales.

Not investing less, but investing differently

That's why budget cuts should be well-considered: It's often more worthwhile to direct investments to where they will have the greatest benefit instead, in the short and medium term. More than a quarter of companies (27 percent) are already taking this to heart and planning new internal hires to reduce their dependence on marketing and advertising agencies. In the long term, this move can bring enormous benefits.

But even in the short term, there are opportunities for companies to make their marketing more efficient. Executives pay particular attention to key figures such as purchase intention (25 percent) - i.e., knowledge of when and why a buyer is interested in a product - ROI (16 percent) and brand awareness (14 percent). Accordingly, planned marketing measures should pay attention to these factors. For example, one in five companies (22 percent) plans to invest in brand marketing campaigns in the near future in order to remain visible to customers. A third (34 percent) also plan to work more closely with customers or partners to underpin the value of their products and strategies.

Despite all the uncertainty, companies can also see the current situation as an opportunity, use their data to find out which activities have the greatest benefit and focus on these.

Little optimism in B2B marketing

This applies not only to B2C but also to B2B companies. However, in another survey by LinkedIn, only one in two of their marketers (50 percent) is currently optimistic about the next six months. Just under one-fifth (18 percent) even fear a loss of importance for their department. This is not surprising, since a good half of the respondents (47 percent) also report that their budget has already been cut. At the same time, more than two-thirds (68 percent) are convinced that companies that do not cut their marketing spending in uncertain times will recover more quickly afterwards.

In order to avoid (further) cutbacks, B2B marketers need to better demonstrate to their executives the benefits of marketing. The respondents expect a lot from brand building in particular and are therefore planning brand marketing campaigns in the next few months that will support existing and new customer relationships and show their customers how the company is helping them in the current situation. Overall, four out of five respondents (80 percent) also agree with the statement that purpose-driven creative campaigns lead to effective business results in B2B marketing.

Balance between savings and creative freedom

However, the question remains as to how creatively marketing departments can work at all in the face of uncertainty and cost-cutting measures. Accordingly, in the eyes of the executives surveyed, the greatest challenge at present (40 percent) is that too strong a focus on ROI impairs the creative freedom of their marketing team.

"Companies need to be careful to strike the right balance in their savings plans, especially in marketing. Campaigns that actually make an impact need creative ideas and a we-try-it-now attitude," says Alexandra Kolleth, director of enterprise sales at LinkedIn Marketing Solutions (pictured). "But when business leaders only look at the numbers and limit the possibilities, especially financially, too much, people become more cautious. The result: meaningless or even forgettable campaigns. This, too, helps no one. Therefore: save money yes, but not at the expense of creativity and courage!"

What if CO2 could be used to produce sustainable and climate-neutral fuel? This question is Aplhasynt and wants to contribute to the fight against climate change and excessive CO2 emissions with new technology. The basis for this is the methanation technology developed at the Paul Scherrer Institute, which has been embedded in Aplhasynt through a licensing and partnership agreement.

In short, it is a process that converts electrical energy into synthetic energy sources and feedstocks. If renewable electricity and non-fossil CO2 sources are used in the production process, the resulting synfuels or e-fuels are climate-neutral energy sources.

For the startup, Quade & Zurfluh created the claim "Renewable energy sources through CO₂-Upcycling" and designed and implemented the rebranding.

Although the acute effects of the pandemic are subsiding in many countries, companies will continue to face significant risks worldwide in 2023. Experts predict that global risks have the potential to lower productivity levels as the cost-of-living crisis and challenging security situation impact employees. This is according to a new risk outlook, "Risk Outlook 2023," from International SOS and the updated world risk map "Risk Map out. These contain data on the medical and security environment of countries around the world with a classification ranging from "insignificant" to "extreme".

Many of the findings for the 2023 Risk Outlook are based on a survey of 1218 senior employee health and safety professionals in 108 countries. From the DACH region, 108 experts participated. This provides a detailed overview of some of the biggest risks companies will face in 2023. In addition to existing issues, such as mental health, it shows that managers should support their employees in using accurate sources of information as they are affected by constantly changing events in the permanent crisis.

Risk Outlook 2023: The five forecasts from International SOS

Based on the results of the Risk Outlook survey, the Workforce Resilience Council and the organization's own data, International SOS has identified the top five trends that organizations need to be aware of in 2023:

1. Importance of news/information in decision making: The influence of up-to-date, trustworthy, accurate, and actionable information or news on business decision-making continues to grow.
2. Adapting to the "permanent crisis": Companies must adapt to a permanent crisis with geopolitical shifts, socio-economic challenges and increasing polarization.
3. Planning the unplannable - Business travel and overseas trips are slowly returning to their old levels, but are being done with far more caution and care. Business travelers want more support.
4. Climate change and other events: Climate change or its consequences and other circumstances, such as epidemics and pandemics, increase health risks with far-reaching effects. A comprehensive approach is needed for companies to ensure employee health.
5. The 'happy at work' equation (A+B+C)-D: This is the new equation for satisfaction at work. A new era has dawned in terms of mental health at work.

Consideration of the effects of geopolitical changes

The Russia/Ukraine conflict was the defining security issue in 2022, illustrating that geopolitics and the threat of interstate conflict are back on the corporate risk agenda. The conflict will certainly continue to have an impact in 2023. As a result, companies must learn to effectively manage the changing global risk environment. Geopolitical volatility will also spread beyond Russia/Ukraine over the next twelve months, as the growing rift between Russia and the West will impact other conflicts and exacerbate long-standing geopolitical tensions. In addition to the unmistakable divide between Russia and the West, competition between the U.S. and China will increasingly dominate the geopolitical and economic landscape. Best practices for companies are to continually review the likelihood and potential impact to elicit the potential consequences for their business and employees.

Many crisis management teams are currently learning to deal with a state of "permanent crisis". In 2023, it will be an important task for companies to provide the right level of training, investment and support for these teams, as experts have already pointed to a high level of crisis management fatigue. Overcoming this state of fatigue is key to the transition from permanent crisis to crisis resilience. Companies that have effectively implemented lessons learned from the past two years will benefit from more robust capabilities to cope with challenges. Dealing with the ongoing crisis in the right way is proving to be an extremely important issue: numerous experts surveyed predict that geopolitical trends will have a negative impact on productivity levels:

Increasing social unrest

The new Risk Outlook also shows how many of the experts surveyed believe social unrest will be a major cause of lost productivity in 2023. According to the report, 48 percent of respondents predict that cost-of-living pressures will impact domestic workers, and one-third (33 percent) expect unrest to affect business travelers. As a result, social unrest will be a major item on executives' agendas in 2023 - the problem is extremely multifaceted and impacts businesses and employees in many ways. Some issues and key points that executives should consider in this context are:

• Volatility in energy and agricultural markets will fuel unrest, especially in unstable, fragile economies. Regions most likely to be affected: Sub-Saharan Africa, Egypt, Lebanon.
• Lack of progress in resolving underlying economic or political problems will lead to growing public discontent as well as unrest, with the risk of violence growing over time. Regions most likely to be affected: Pakistan, Sri Lanka, Ecuador, Peru, Iraq.
• Polarization at the global level will translate into further domestic division, reinforcing existing triggers for social unrest and, in extreme cases, leading to increased localized violence and criminal activity. High-risk regions: USA, Western Europe.

Increasing impact of climate change

According to the Risk Outlook 2023, the effects of climate change - beyond the immediate consequences of extreme weather events - must be taken into account on several levels. Companies should be prepared for the potential increase in health risks associated with climate change. Experts point out that climate change is contributing to an acceleration in the emergence of new infectious diseases as well as the re-emergence of old ones, as demonstrated by the numerous "unusual" outbreaks of the 21st century. These include SARS, Ebola, COVID-19 and monkeypox. A report published in the scientific journal Nature Climate Change in August 2022 estimates that "over half of known human pathogenic diseases may be exacerbated by climate change". It is thought that climate change will also lead to an increase in mosquito-borne diseases as temperatures and water levels rise. This situation could lead to outbreaks of malaria, dengue fever and Zika virus in areas where these diseases have not yet emerged and to more frequent outbreaks in areas where they are already present.

These forecasts are all the more important given that only a quarter of the organizations surveyed (25 percent) are actively preparing for future pandemics and COVID-19 variants. Best practices include conducting risk assessments of existing and potential health threats, including projections for the potential geographic expansion of threats due to climate change and other forces. Dr. Stefan Esser, Medical Director Central Europe at International SOS, comments: "Companies are well acquainted with the response to the existing COVID-19 pandemic and should build on this existing knowledge. Crisis and business continuity plans need to be expanded to take into account both known health risks and other potential health threats. It makes sense to carry out emergency drills: these should include both likely and unlikely worst-case scenarios to ensure that responsible teams and employees are prepared."

Business travelers need more support in 2023

The 2023 Risk Outlook indicates that most companies (86 percent) will maintain or increase their budgets for travel risk management. Travel is expected to continue to increase and likely reach pre-pandemic levels. This trend is confirmed by data collected by International SOS. According to this data, international travel is currently 83 percent of pre-pandemic volumes. However, travelers are twice as likely to need advice or assistance. Business travel will clearly become more complex in the coming year, as companies must manage many issues in parallel. Encouragingly, experts predict that despite rising costs, travel management budgets will increase or stay the same in 2023. Investments of this kind will be crucial to ensuring the safety of business travelers in the coming year.

Source: International SOS

This article originally appeared on m-q.ch - https://www.m-q.ch/de/risikoausblick-2023-unternehmen-geraten-in-dauerkrisen-modus/

Data is the new oil, the new oxygen, or the lifeblood of a company. Whichever metaphor best applies, without access to critical data and systems, a company is paralyzed while competitors pass by. That's why they should stay up to date on the latest threats to their data, as well as the tools they use to protect it. Arcserve, an established manufacturer of data protection solutions, describes five developments that will impact how businesses secure and manage their data in 2023 and beyond.

1. the hypothesis of a massive SaaS outage as a wake-up call

Still hypothetical at the moment, but the first major software-as-a-service outage could occur as early as 2023. In this case, it will very quickly become apparent that data backup and recovery are the top priority. Companies around the world are increasingly using software as a service instead of running their own locally installed IT infrastructure. Here's a fictitious example: If a service, say Microsoft 365, had a major outage, what then? Well, many large SaaS providers guarantee the reliability of their service, but not the security of the data. That's the responsibility of the companies, meaning the users. And that's why they need third-party software to survive an outage and protect the data in the long term.

In addition, companies should focus on the 3-2-1-1 strategy (or extended: 3-2-1-1-0 rule) to back up their data. This strategy involves creating three backup copies of the data on two different types of media (e.g., hard disk or tape), with one of these copies stored in a different location for disaster recovery. And the last aspect is Immutable Object Storage. Immutable Object Storage is a next-generation data protection tool that continuously protects data by taking an immutable snapshot every 90 seconds. This guarantees that companies can quickly recover their data even in the event of a major SaaS outage.

2. cost savings will do more harm than good

In view of rising energy prices and extreme inflation, companies will be optimizing costs in 2023. One thing should definitely not happen in the process: Cutting back on data protection. Even as companies review their operating expenses to offset some of the inflation, they must continue to invest in protecting, storing and securing their data.

Data protection may seem like an area where you can easily save some money. But any curtailment of data security will result in higher costs. According to the latest IBM Cost of a Data Breach 2022 Report the average cost of a data breach worldwide is $4.35 million. In 2023, it will be even more important to recognize the importance of data and ensure that any budget cuts have minimal impact on business operations and assurance.

3. companies will have to use their security budgets wisely

It is likely that, despite this, many companies are also cutting back on security measures. Those that do should be aware that this is exactly when cybercriminals strike. Cyber thieves are always on the lookout for vulnerabilities to exploit. That's why companies should be cautious about cost-cutting measures and consider how they spend their data security budget.

Most companies today invest in basic security technologies such as firewalls, antivirus, and intrusion detection solutions. But they should be aware that cybercriminals will inevitably breach these safeguards at least once. Companies should have a plan for this possibility and allocate their security budget accordingly. For every franc or euro they spend on firewalls or antivirus solutions, businesses should invest another franc on solutions that will help them secure their data and recover from a cyberattack.

4. enterprises need solutions to protect data at risk from remote work

During the pandemic, most companies adopted remote and hybrid working models. Many will continue these models in 2023 because they know it will benefit them financially while ensuring employees are happier, more engaged and more productive. Many people prefer to work from home rather than commute to the office for a variety of reasons. As a result, companies can, for example, reduce their energy costs if fewer employees are in the office, or they can even reduce their office space.

But they need to be aware that as remote working increases, their data becomes even more fragmented or distributed, increasing their vulnerabilities. As hybrid working becomes more prevalent, organizations in 2023 will need to find simple, cost-effective solutions to effectively secure and protect their data in home office environments without committing additional resources or capital.

5. enterprises using cloud services for data backup and recovery will look for hosting partners that accurately report Scope 3 emissions

In many countries, large companies are required to disclose their CO2 emissions and their contribution to slowing climate change. The problem is that there are no global standards for this disclosure. Companies measure their emissions in different ways, making it difficult to compare performance in this area. In addition, most companies only report on the emissions they produce themselves, such as those produced by heating offices. These are referred to as Scope 1 and Scope 2 emissions and represent only a fraction of total emissions.

Most emissions are attributable to Scope 3. This means that they are generated - today and in the future - by the activities of all actors in a company's value chain. Scope 3 emissions have an enormous scope and are largely not recorded. Thanks to this "blind spot," companies can easily claim that they will be a net-zero company by 2050 because they do not have to report all CO2 emissions from the entire value chain. In 2023, for example, cloud companies will have to accurately report their Scope 3 emissions or face suspicion of greenwashing. And companies that use cloud services for data backup and recovery will look for partners that accurately report their Scope 3 emissions to act as responsible companies.

Conclusion

In today's increasingly fast-paced and unpredictable world, business challenges of all kinds are becoming harder to identify and solve. Data protection is one of them. Companies that face and solve these challenges in 2023 will use innovative tools and strategies to secure their data and, in turn, their business.

Source: Arcserve

This article originally appeared on m-q.ch - https://www.m-q.ch/de/datensicherheit-fuenf-entwicklungen-die-es-2023-zu-beruecksichtigen-gilt/

GfK highlights the most important results of Black Week in the area of technical consumer goods. With a sales volume of CHF 114.2 million and an increase of +11.5 percent, Black Week 2022 was within the forecast range. Thus, even the record mark of two years ago (CHF 110.2 million) was exceeded.

The individual product groups developed as follows in terms of value compared with the previous year:

• The highest sales (CHF 38.2 million) this year were generated by far by the high demand for smartphones. Compared to the previous year, this was an increase of almost CHF 12.0 million. It should be noted that the availability of smartphones was very limited a year ago due to bottlenecks in components and interrupted supply chains.
• Mobile computers again recorded the second highest demand. At CHF 28.4 million, sales were CHF 2.1 million higher than in the previous year.
• TVs, which have always been the main sales driver during Black Week, were in third place. The volume declined from CHF 29.8 million in the previous year to CHF 26.7 million. Sales were brought forward by the promotions in the weeks before the World Cup.
• The gaming theme cooled down somewhat and had a negative impact on sales of desk computers. In terms of value, the volume declined from CHF 9.2 million to CHF 8.0 million.
• Tablets, on the other hand, were high on the list this year, with sales increasing from CHF 7.4 million to CHF 8.5 million compared to the previous year.
• The post-pandemic pent-up demand for photo cameras also showed a positive trend during Black Week. Sales of CHF 4.4 million were around 1.0 million up on the previous year.

Until today, there was no reliable and intelligent technical solution that operates a "real" emergency detection at home and at the same time serves the needs across generations. With the SAFE-living solution, Sedimentum enables seniors to extend the period of their lives in their own homes while providing digital support and relief to family members. The emergency call detectors come completely without wearing a wristband or pressing an emergency button and function without a camera or sound recording. The non-contact emergency call solution automatically summons help not only in the event of a fall, but also for other potential emergencies. This is intended to create a safer living space for residents.

Innovation completely "Swiss Made

"We regularly receive inquiries from our neighboring countries, but also from the U.S. and even Asia," explains CEO and founder Sandro Cilurzo. That's why the startup hopes its product will find favor at CES. "We are very excited to be at CES 2023 in the Swisstech Pavilion and to present our solution to the world," says Cilurzo. The smart home emergency call detectors are developed as well as manufactured in Switzerland and are also ready for international use. Based on sophisticated AI technology and specially developed sensors, the emergency detectors measure movement and send an alarm to Sedimentum's emergency call center in the event of an emergency. The emergency detectors are installed by Sedimentum on the ceiling and work contactless as well as automated, and this without camera or microphone.

With emergency call solution at the Consumer Electronics Show

The startup from Cham is now presenting its emergency call solution, which consists of a contactless emergency detector, an app and an alert to the 24/7 emergency call center, at the Consumer Electronic Show in Las Vegas. The company is participating in the Swisstech Pavilion, organized by Switzerland Global Enterprise in collaboration with EDA Presence Switzerland, Presence Switzerland and Innosuisse. Over the past 50 years, the Consumer Electronics Show (CES) has established itself as the global showcase for innovations and groundbreaking technologies in the entertainment and electronics industries. This is where tomorrow's innovations meet the market, investors and experts. CES 2023 in Las Vegas is the international stage for well-known brands as well as for emerging start-ups and the meeting point of the tech industry. Sedimentum is therefore one of a handful of select and promising Swiss start-ups that will be allowed to exhibit at CES 2023.

Source: Sedimentum

This article originally appeared on m-q.ch - https://www.m-q.ch/de/startup-aus-cham-erobert-mit-notrufloesung-die-usa/

The Raiffeisen.ch website is visited more than 37 million times a year. However, customer needs are increasingly changing with digitization: simple, intuitive, and fast solutions are in demand. In addition, new brand design requirements arose with the brand refresh of the Raiffeisen brand in 2021 (Werbewoche.ch reported). The web relaunch was to take these circumstances into account and create a modern customer experience.

The new website comes with a simple, focused design. The visual language is clear and the content to the point. Raiffeisen's new color scheme is now also present on the website: red, black and white are used as primary colors throughout. The selective use of large typography is intended to create visual variety.

User-centric concept, optimized customer experience

With the relaunch, Raiffeisen is not only adapting the look of the website, but is also reorganizing its content in stages. A user-centric concept reduces the content to the essentials and is designed to address the needs of Raiffeisen customers in a targeted and individualized manner. "With our new access concept, we want to make it easier to experience the variety of high-quality content that we have on Raiffeisen.ch today," explains Laure Frank, Head of Digital Business at Raiffeisen.

Interdisciplinary teamwork and step-by-step implementation

The preparatory work already started at the end of 2021. An agile organization is essential when relaunching a website. In addition, individual Raiffeisen banks were continuously involved in the development process and prototypes were tested with customers to ensure that the website was optimally aligned with customer and market needs.

After a comprehensive analysis, Raiffeisen launched the website development at the beginning of 2022 in collaboration with partner Cognizant Netcentric. The staged implementation of the redesign is the first step towards Raiffeisen's new customer experience. In order to introduce the new access concept on a broad scale, a revision of all content on Raiffeisen.ch is pending, which will be successively tackled in the course of 2023.

The new website is open to the general public with immediate effect. Feedback from visitors will be actively collected and communicated to the Raiffeisen team in the coming days.

Responsible at Raiffeisen Switzerland: Laure Frank (Head of Digital Business), Katharina Hohmann (Head of Web & Content), Beatrice Scarpelli (Project Manager and Product Owner Raiffeisen.ch).