After all, we gave up insisting on proper briefings a long time ago. But this development is now taking on new dimensions in the form of voice messaging. Creeping along, but as sure as the amen elsewhere, it is now making its way into the business world as a valid means of communication. The problem is the following: According to the dictionary, a message is a "communication that conveys knowledge of the latest facts to someone regarding someone or something [of personal importance to them]." Provided this is done in writing, it is clear so far. With a voice message, however, it gets complicated...

Without point and comma

First, not all people are able to be brief. To get their point across. Especially not when they are talking. And who is particularly bad at that? We Swiss. For all of you who are new to the country: You can safely skip the first four minutes, the essentials come after that. "What I wanted to say, and perhaps it would be good if we talked about it briefly, is - this may sound a bit demanding, sorry, I don't want to put you under pressure, but it would be good if we could check it briefly because of the deadline for the new layout, what do you think, until when can I expect it, and that's in any case easy, just that I'm informed, then I know what's going on and then I can read or how do you want to do it, you can also tell me if you have time or if you have a question...?". Translated, this would be: "When will the layout come?" The phenomenon is to be observed naturally also in written messages, but there one does not have to also still thereby LISTEN!

Secondly, voice messages are difficult to manage. You're sitting on a crowded bus, driving a car or eating a sandwich and listen to the voice messages briefly - but you can't take notes or remember what they're actually about, because see above. And then you ask yourself whether this is progress. Written correspondence, which became almost inflationary with the introduction of e-mail and later text messages and chats, has far more advantages: You can find it again, organize it, mark it, and then delete it again in a satisfactory way... Voice messages, on the other hand, are simply too fleeting and confusing to be considered binding in any way. So please: talk is silver, writing is gold. Thank you.

The transition to software-defined vehicles is reshaping every aspect of the automotive industry - from how cars are designed and manufactured to how they are used and maintained. Crucially, it is changing the driver's relationship with the rich ecosystem of partners and services around the automotive industry. DXC and Luxoft (a DXC company), which specializes in automotive software and platform-based business models, see signs that these five trends are accelerating.

The software in your vehicle is as important as its logo

Software-defined vehicles (SDVs) will be the cars of tomorrow, with features and functions controlled by software. "SDVs will be known more for their user experience than their physical features. Software will create a direct link between the car manufacturer and the customer and the platform-driven automotive companies will be able to seamlessly offer personalized services to their customers through their vehicles," says Matthias Bauhammer, Global Lead, Robotic Drive Offering at DXC Technology.

This data exchange will not be limited to a single car and its manufacturer. Crowd data from millions of vehicles can be used to offer smarter mobility services across an entire automotive ecosystem. Gaia-X 4 Future Mobility for example, is a European initiative that enables close networking between vehicle users, service providers, manufacturers and suppliers. Applications include intelligent transport infrastructures, vehicle lifecycle management and digital twins for autonomous vehicles.

Your car renews itself and offers upgrades on demand

As cars become increasingly software-defined and connected to the Internet, their ability to self-heal, self-renew and self-refresh will increase. "Our phone software is regularly updated to add new features, download apps, updates and security patches to fix problems and make our devices even more useful. The car may have a long way to go before it becomes as dynamic and interactive as our phone, but it's clear we're seeing a similar evolution," said Karsten Hoffmeister, head of autonomous driving at Luxoft.

Most of the world's automakers are already experimenting with on-demand services that reach users as software. BMW delivers downloadable upgrades via the My BMW App or the SIM card installed in the vehicle. Volvo offers its customers "Over The Air (OTA)" software updates that are sent directly to the vehicles. Some car manufacturers are trying to monetize software upgrades. In a recent interview with Bloomberg the CEO of CARIAD, the Volkswagen Group's automotive software company, even hinted that pay-as-you-go autonomous driving could be a possibility.

For Generation Z, owning a car could be a thing of the past

The way we live and work is changing. Hybrid working means many workers no longer need to commute by car every day. While many younger people want the convenience of a car, they don't want the traditional ownership model, which tends to be expensive, responsible and inflexible. Another approach to getting on the road is to pay for a vehicle only when you need it, perhaps through a subscription-based car-sharing or peer-to-peer rental service. With their on-demand and remote control capabilities, SDVs lend themselves to these types of services.

Several car manufacturers are experimenting with subscription models, including Audi, Lexus, Nissan, Porsche and Volvo. Many third parties also offer subscription services, including car rental companies, for whom this is a logical extension of existing services. Start-ups such as Borrow plan to focus on electric vehicle subscriptions. An innovative example of a mixed mobility subscription model is GetTransfer.com, which offers its customers a wealth of rental, loan and transfer services for cars, helicopters and aircraft.

The car of the future makes an appointment with a workshop before you know you have a problem

"As part of the Internet of Things (IoT), connectivity built into cars is being used to transmit real-time vehicle diagnostics that are used to plan increasingly sophisticated predictive maintenance schedules," said John Makin, automotive strategist at Luxoft.

Feedback from AI-assisted analysis enables the car to report impending problems to the workshop, the dealer or directly to the manufacturer. Diagnostic information will be shared with mechanics in advance so they can order the components they need. This technology will relieve drivers of some of the responsibility of identifying problems during vehicle maintenance, while increasing road safety.

The U.S. electric car manufacturer Rivianwhich offers home vehicle maintenance, for example, states that it "can perform comprehensive diagnostics remotely via our connected vehicle platform. Most issues can be proactively detected thanks to our onboard sensors and associated predictive algorithms. We can often notify you before you even notice a problem."

Your future electric vehicle could run on hydrogen 

Global sales of electric vehicles (EVs) are growing rapidly. In China, the world's largest automotive market, e-vehicles already make up 21% of the market from. According to consulting firm AutoForecast Solutions, e-vehicles could account for one-third of the North American market and about 26 % of vehicles produced worldwide by 2029. However, the rising cost of electric car batteries, long waiting times for vehicles and spare parts, and problems adapting charging infrastructure to meet growing demand are already impacting adoption. In many cities around the world today, drivers have to wait more than an hour to charge their vehicle at public charging stations.

With their intelligent route planning and energy optimization, SDVs can mitigate many of these problems, but the search for viable fuel alternatives to power them continues. The Institute of Vehicle Concepts (FK) at the German Aerospace Center (DLR) in Stuttgart has already tested a hydrogen fuel cell for cars. Initial tests show that a vehicle with a tank capacity of 6.3 kg of hydrogen can run about can generate 100 kWh of electricity. This is roughly equivalent to the average monthly consumption of a one-person household. With the increasing number of software-defined vehicles, we expect further development of alternative fuel sources throughout the automotive industry, from cars to trucks.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/wie-das-auto-der-zukunft-in-fuenf-jahren-aussehen-wird/

The visually and technically redesigned platform Emmentaler.ch is intended to offer users a special user experience. Various interviews and user tests conducted in advance served as the basis for the strategy and implementation. This was to ensure that all content and tools are consistently geared to the needs of consumers.

In addition to an English version, the new website serves the most important markets in Europe such as Italy, Switzerland, Germany, Spain and France. Visitors:inside are greeted in their local language using geotargeting and guided through the site with country-specific content, content pieces and promotions, configured through a five-language CMS system. The SEO-optimized site also includes responsive programming and is designed to promote a positive user experience with Javascript and Lottie animations, social share elements and sweepstakes.

In videos, SEO-optimized blog articles and a USP hub, users discover the craft and the entire production process from the dairy farmer to the village cheese dairy to ripening in the cheese cellar. The focus in the respective worlds of experience is on the people behind the cheese: Where does the milk come from? Who made my cheese? How long does the cheese mature in the ripening cellar?

The range of eight different Emmentaler AOP cheeses is presented in its own world of images and experiences. Together with cheese sommelier Monika Bösch, an individual taste profile was created for each degree of maturity and graphically presented in an exciting way for users. Each maturity level is also presented by a cheese connoisseur as a testimonial with a personal taste suggestion. Links to the digital and stationary sales outlets are attached to the individual maturity levels.

Those interested in cooking will also find around 200 recipes on how the cheese can be used in cold and hot cuisine. The content is visually appealing and supplemented with user-friendly functions.

With the launch of the new homepage, Emmentaler AOP wants to set an example for quality and innovation and represent the company as digitally state-of-the-art. According to Zimmernann Communications, the number of visitors has increased by 174 percent since the go-live and the length of stay per user:in has been significantly extended.

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Responsible at Emmentaler Switzerland: Annemarie Boos (Senior Manager Brand, Marketing & Communication), Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Dominik Mätzener (Managing Director Consulting), Christoff Strukamp (Creative Direction), Julia Hofmann, Sonja Zimmerli (Art Direction), Marietta Mügge (Text), Florian Bieniek, Lara Cavelti (Project Management). Responsible at Weooo: Sebastian Palka (technical conception, consulting), Johannes Gilges (server infrastructure, performance, programming), Michael Großklos, (web development), Christiane Betram (frontend design). Herrbuerli.ch: Manuel Bürli (User Experience/Testings), Fabienne Stoll (User Experience/Testings).

The Zofingen auction house used to work with paper. Today's demands for an overview and lean processes were less and less satisfied. In order to not only modernize internal processes, but also to offer customers in particular a smart experience and to realistically grasp the entire situation, the company decided to start with an overall analysis.

Procedure and roadmap created

Together with the client, Yoo created an action plan to rank and prioritize the challenges ahead. The first step was to revise the core processes and also transform the digital workplace and the digital ecosystem. The Zofingen auction house is expected to benefit from these automated processes and improved visibility, and decide on actions in other areas as the project progresses.

"We have worked with Yoo to develop a course of action to address the challenges ahead and transform initial areas," said Sander Jongbloed, business owner of Auction House Zofingen. "We look forward to cleverly streamlining processes and making the experience of our customers and employees smarter. This project brings us closer to our vision of positioning ourselves as an innovative company and realizing our full potential."

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Responsible at Auktionshaus Zofingen: Sander Jongbloed (business owner). Responsible at Yoo: Daniel Hunziker (User Experience Designer), Daniel Kohler (Digital Transformation Consultant & Software Engineer), Florian Wagner (Project Manager).

In Germany, the Supply Chain Sourcing Obligations Act LkSG has been in force since the beginning of the year. However, other regulations and provisions in EU member states will also be added in 2023. What the key point of the new regulations is and when they come into force is shown in the following list.

REACH: Nine more materials on the list of hazardous substances

In mid-January 2023, the European Chemicals Agency (ECHA) Nine more materials added to the list of hazardous substances. The list is a candidate list, i.e. companies are not prohibited from using these substances. However, manufacturers are obliged to provide customers and consumers with information on safe use if the concentration of the respective substance in the product is 0.1% or higher.

Furthermore, the proposal to extend the ban on perfluorocarboxylic acids (PFAS) in the EU via REACH (Regulation concerning the Registration, Evaluation, Authorisation and Restriction of Chemicals) is expected in February 2023. Further bans on the use of all perfluorinated and polyfluorinated alkyl compounds worldwide are also planned or in progress.

Revision of the RoHS Directive

The EU RoHS Directive (Restriction of Hazardous Substances) is currently undergoing a revision, which could elevate the directive to a regulation. This innovation would pose challenges for companies because, unlike directives, regulations are law in all EU member states and are implemented uniformly. It is also expected that the EU RoHS Directive will soon be expanded to include the commonly used flame retardant tetrabromobisphenol A (TBBPA). This will affect, among others, manufacturers using electrical and electronic equipment.

EU Directive on Forced Labor

The EU directive, which prohibits the import, export and making available of products manufactured using forced labor within the EU, is expected to come into force in two years. Nevertheless, companies should still start adapting to the directive in 2023 because it will require an extensive effort. Among other things, companies will need to build stronger relationships with their suppliers and develop data collection processes regarding forced labor. In addition, manufacturers will be required to create a method for identifying and closing data gaps. Guidance on what expectations companies must implement is provided by the U.S. Uyghur Forced Labor Prevention Act (UFLPA), which went into effect in 2022. However, the EU proposal will be significantly more far-reaching.

Extended Ecodesign Regulation ESPR

In March 2022, the European Commission published a draft on an extended Ecodesign Regulation under the acronym ESPR (Ecodesign for Sustainable Products Regulation). The framework will set requirements for CO2 and environmental footprint, energy and resource efficiency, and recycling, among others. The requirements by ESPR are broad. It is recommended to start initial preparations soon, as ESPR will merge the other presented requirements from REACH/PFAS, RoHS, Social Aspects of the Supply Chain/Prevention of Forced Labor, and Ecodesign. The goal is the digital product passport.

Numerous other changes in preparation

However, this is only a sampling of the policies or initiatives that are expected to be enacted or updated this year. Other examples include: The Toxic Substances Control Regulation (TSCA) or the Customs Trade Partnership Against Terrorism (CTPAT) or the whole world of sustainable reporting under the Corporate Sustainability Reporting Directive (CSRD). In addition, the second stage of the Law on Due Diligence in the Supply Chain (LkSG) will come into force in Germany from January 2024, and in parallel the EU is working on the European counterpart - the Corporate Sustainability Due Diligence Directive (CS3D).

In light of all these developments, companies and their officers should ensure that existing compliance regulations effectively implement existing requirements and reflect the current state in order to meet the new requirements.

Source: Magnus Piotrowski from Assent Inc.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/compliance-regulatorik-mit-diesen-neuerungen-muessen-sich-unternehmen-befassen/

Marketing.ch becomes the Education platform for marketers. This means that a new content marketing strategy is to be used to make practical content on various marketing subareas available free of charge on a daily basis. The community should be able to draw added value from this for their day-to-day business and Switzerland's marketing expertise should thus be increased step by step.

Insights behind the scenes

To this end, the specially established Academy offers free webinars, practice-oriented seminars and online courses on the latest marketing trends, marketing measures and marketing strategies. The courses are led by lecturers, but by specialists from the field, such as agency owners, marketing managers or marketing consultants. These specialists put what they teach into practice on a daily basis, thus providing a behind-the-scenes look at their work and can provide practical input based on client projects. At the same time, participants receive templates, concepts and process ideas. In addition, Marketing.ch focuses on the further expansion of the community so that members can exchange ideas, share experiences and network with each other.  

Many organizations, especially those that operate in the tech and digital space, require continuous communication and sharing of online files. As a result, account sharing is often required in a collaborative work environment. This means that employees must find an easy way to share access and passwords with each other - preferably without the risk of exposing the company to a cyberattack. A message through a messaging service or an email to a colleague may be the quickest way to share passwords. But it's an insecure and risky way that puts the entire company at high risk from cyberattacks.

The secure way to exchange passwords

At Cybersecurity Census Report 2022 Keeper Security found that only 13 percent of the companies surveyed in Germany are best equipped with a system for identity control, 56 percent provide their employees with at least some guidance, and 31 percent leave identity control, including the handling of passwords, to their employees. Either not everyone seems to be aware of the risk or it is accepted.

The most secure way to store and share passwords is with a password manager on a password-protected device. Password managers often offer multiple layers of encryption, making it virtually impossible for cyber attackers to find what they're looking for in a readable way. With zero-knowledge encryption, no one but the user can see the data - not even the password manager provider and not even an attacker.

Some password management tools, especially for enterprise use, offer secure sharing features. These make it easy to grant employees shared access without revealing username and password details. Also desirable in password managers is multi-factor authentication (2FA/MFA), which can be enforced at the role level. In general, it is recommended to enable 2FA/MFA on all platforms to improve the security posture of the company and teams.

Risky methods for sending and storing passwords

Password sharing is widespread among Internet users inside and outside the workplace. A survey by The Zebra, NBC News and the Pew Research Center. found that 79 percent of users admitted to sharing passwords with someone outside their home.

Companies that do not use a password manager may be using insecure methods to store and share passwords. This can lead to financial losses and an increased risk of a cyberattack. In the Cybersecurity Census Report 2022, the impact of a cyberattack in Germany alone was between €10,000 and €49,999.

Six methods to avoid when dealing with passwords

Users who do not have access to the functions of a good password manager use many different methods to exchange secret access data with each other. Under these circumstances, it is not possible to ensure that only those who are authorized to have access to passwords have access to them, nor is there any guarantee that the secret access data will not fall into the hands of unauthorized third parties. Six of the most popular and risky methods are:

• Online documents: Apple Notes, Google Docs, Microsoft Word documents, and other online note-taking programs are easy ways to jot down information, but these tools were not designed for storing and sharing private credentials. In Keeper Workplace Password Malpractice Report 2021 49 percent of respondents confirmed storing work-related passwords in a cloud document. 51 percent store passwords in a document on their computer, and 55 percent store work-related passwords on their cell phones. Although some documents can be password protected, many document software platforms do not offer encryption, two-step verification or other additional security measures. An unauthorized user who manages to get their hands on or hack a device can easily copy the document and send it to themselves, gaining access to all the information contained in the file.
• Emails: Emails are one of the most popular forms of communication in the workplace. They are usually sent in plain text and without encryption. If an email inbox is compromised, unauthorized people have full access to passwords sent via email. In addition, passwords sent via email often pass through multiple systems and servers, and there is a copy in the "Sent" folder. And even if emails have been deleted, the emails may be stored in other folders on the account, such as the "Deleted" folder. Emails that are stored locally on the device's hard drive rather than with the provider are subject to additional risk from potential theft of the laptop, tablet or cell phone.
• Text messages/SMS: Similar to email services, there is no security with text messages. The text message can be read by anyone who can intercept it. Again, if a mobile device is not password protected and falls into the wrong hands, the unauthorized user will gain access to all private conversations and messages. The same applies if the device is compromised.
• Online messenger: WhatsApp, Slack and Microsoft Teams are popular tools for communication between employees for quick project updates or casual conversations. Although many of these cloud services are encrypted, the applications on the devices usually remain open or running in the background. If the device is used in a public environment and is partially unattended, anyone can access the passwords within seconds. For example, in June 2021, a group of cybercriminals used Slack to get an employee to help them break into EA Games. The group managed to acquire stolen cookies, which they used to gain access to an EA Slack channel. Then they sent a message to the IT support members claiming that they had lost their phone at a party.
• Physical documents: Writing down passwords in a notebook or on a piece of paper may prevent cybercriminals from accessing credentials. However, credentials can easily be stolen by an unauthorized person in the offline world. Writing down credentials and sharing them in the office is also dangerous if the physical document is lost.
• Verbal sharing: Even though a face-to-face conversation with a colleague eliminates the classic paper and online danger, it carries risks because the login data can be spoken aloud and thus overheard. In addition, passwords are usually not particularly secure with this method, as special characters that are occasionally not found on the keyboard may not be included in the password. Another, albeit minor, danger is that the conversation is recorded.

More information: KeeperSecurity.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/der-sichere-umgang-mit-passwoertern-in-unternehmen/

The GfK Market Monitor Swiss Retail Trade closes the year 2022 with a decline of 2.9%. Nonfood recorded a decline of minus 1.7 percent and food/nearfood declined somewhat more sharply with minus 3.7 percent. Compared with the result before the pandemic, Swiss retail trade will be up by a significant 5 percent at the end of December 2022.

The pandemic-related influences on stores and products for non-daily needs have a weaker impact on the nonfood result of the GfK Markt Monitor in Q4 2022 than in the previous quarter, and the flattening continues. Newer influencing factors such as the energy crisis, the war in Ukraine, sustainability awareness or even inflation have been added. Swiss citizens
Swiss are spending money in all areas, but demand is restrained for very large investments. In the fashion market, the recovery is continuing in all areas. Dressing with new trends for office, leisure and especially also for the
Vacation travel continues. Nevertheless, the pre-Corona level is far from being reached.

Little demand for winter sports equipment

Leisure is also performing positively as of the end of the year. This is mainly attributable to the ongoing recovery in the travel and luggage sector. According to a survey on toys, consumers planned to spend more budget on Christmas gifts. Now, in the end, these sales are clearly below the previous year, also because enormously high sales were generated in the 4th quarter of 2021 and therefore the previous year's forecast is very high. Sports is developing rather flat. Fitness equipment is not able to reach the high templates and the lack of snowfall leads to lower demand for winter sports hardware. The soccer category, on the other hand, benefited from the 2022 World Cup in the fourth quarter.

Firewood on the rise

The furnishings market and DIY, on the other hand, are largely in decline. However, due to the uncertainties surrounding energy, DIY product groups such as firewood, compressors/generators and solar installations are experiencing stronger demand. At
In the 4th quarter, the main declines were in Christmas lighting and fireworks. Home electronics also showed a decline. This continues to be attributable to very full inventories and the intensification of the already increased price pressure, particularly on premium products.

In Q4 2022, November outperformed December for the first time compared to the respective months of the previous year.
Online shopping remains a consistently strong trend, the enormous growth rates of recent years are unattainable for 2022, and the online market is stagnating just below the previous year.

 

Bock for distribution

This is how your customers make a profit and you make a career.

• Authors: Oliver Schumacher and Christian Sahle
• Publisher: GABAL, 2022
• Pages: 222
• ISBN: 9783967390926

This book does not explain how to sell better. It focuses on the basics: what qualities good salespeople have, that it's better to talk on the phone than to text, and that you fill social media profiles with high-quality content. The target group is beginners and people who are not yet sure whether their future lies in sales. For all those who have so far sought their fortune there in vain, the book helps them to get to the bottom of their own dissatisfaction, to draw up a personal career plan, to conduct salary negotiations or to apply for a new job.

Productivity does not need an office

How companies are positioning themselves for the future with hybrid working.

• Author: Teresa Hertwig
• Publisher: GABAL, 2022
• Pages: 224
• ISBN: 9783967390896

The Corona crisis temporarily made mobile working the standard. But while the majority of employees became increasingly comfortable with the benefits of home office, some companies couldn't wait to bring their employees back to the office 100 percent of the time. The author explains why such companies will have a hard time in the future, how organizations should position themselves to meet the needs of their employees, and what pitfalls lurk along the way. An inspiring book for everyone who is open to the new world of work.

4 ways to more learning competence

How to learn more easily for long-term success.

• Authors: Debora Karsch and Renate Wittmann
• Publisher: GABAL, 2022
• Pages: 160
• ISBN: 9783967391022

Our learning behavior is influenced by our personality structure and our experiences. So we need to know ourselves well if we want to know how we can learn best. The book provides a guide to one's own learning competencies, peppered with questionnaires, practical tips and plenty of room for self-reflection. Unfortunately, it is at times somewhat confusingly structured, so that as a reader you occasionally lose track between all the terms. Nevertheless, it is a good introduction for anyone who wants to reflect on their learning behavior.

Virtual trainings

This is how you design engaging online training courses with lasting learning effects.

• Author: Jeb Blount
• Publisher: Wiley-VCH, 2022
• Pages: 208
• ISBN: 9783527511181

So-called VILTs, i.e. trainer-led virtual training courses, are the future. Trainers who do not keep up with the times and refuse to adopt the new format will soon be out of a job - at least according to the author. The thesis sounds drastic, but is plausibly supported by the author. In his book, he shows how you can make the leap - even with a small budget: from the best microphone to the perfect checklist to the optimal layout of your slides. The systematic and extremely practice-oriented book has what it takes to become a standard work.

Lenzerheide also relies on influencer marketing. Especially in the topic of cross-country skiing, the vacation region wants to present itself in a new light and appeal to a broader target group. This goal was already worked on last year with the "This is Nordic by Lenzerheide." campaign (Werbewoche.ch reported). This year, "Fun First" will be added.

"Instead of pure communication measures, this campaign kills several birds with one stone," explains Nicole Gysi, Brand Manager Nordic of the Lenzerheide vacation region. "Guests get an additional on-site experience and the cross-country ski region benefits from user-generated content, i.e. pictures and videos shared by guests on social media. An application that is authentic and appropriate for the target group."

The necessary incentive, including varied backdrops, is to be created with the "Lenzerheide Photo Spots" - distributed among the three political municipalities of Churwalden, Vaz/Obervaz and Lantsch/Lenz in the Lenzerheide vacation region. The four photo spots are located at the Parpan cross-country skiing center, at the Canols kiosk on the Heidsee lake, along the Heidsee lake and on the St. Cassian site in Lantsch/Lenz. The locations have been chosen in such a way that even non-cross-country skiers:inside can become aware of them and use the backdrops.

"Self-staging and self-expression have been in vogue for quite some time. Best proof are the social media such as Instagram, TikTok, Snapchat and Co. With the newly created photo spots, in the style of the selfie houses in big cities, we offer our guests the ideal platform," says Marc Schlüssel, CMO of the vacation region Lenzerheide. "We create incentives to put oneself and one's friends in the limelight in a creative way and to give free rein to photographic ideas and fantasies in order to take original selfies and photos. In this way, we turn our visitors into unique influencers and authentic brand ambassadors."

It's all a question of perspective

Perspective is the common denominator of the four installations: It's all about optical illusions. Thus, in "The. Loop.", for example, which was created in collaboration with Salomon, you stand on your head, or you walk skyward over an "invisible staircase" in the installation "Stairway. To. Heaven." installation at Heidsee. "New. Perspectives." can also be found at Heidsee if you take pictures of yourself at the perfect angle under guidance, so that small and large mix. The last installation "Mirror. Maze." in Lantsch/Lenz is a kind of mirror maze in which optical illusions can be captured and photographed with the help of reflections.

Pictures tagged #lenzerheidefotospots are posted on the social wall at. Lenzerheide.swiss/photo-spots listed. At the end of the season the best pictures will be awarded.

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Responsible at Lenzerheide Marketing and Support: Marc Schlüssel (CMO), Nicole Gysi (Brand Manager Nordic); Pointbreak Events (implementation): Micha Federle, Hannah Beneke.

Ouroboros Solutions has commissioned the Zurich-based branding agency Solid Identities to develop a complete brand identity - from positioning to core messages to visual identity. Founded by Mediclinic International - the parent company of the Hirslanden Group - the international company is an interdisciplinary think tank, innovation catalyst and center of excellence for transformative innovation in health and care.

The goal of the project was to create something from scratch. Something that moves away from the usual innovation hub and healthcare clichés and yet unmistakably connects the two worlds.

The result is a brand identity that is intended to captivate and fascinate at first glance. The appearance is intended to play specifically with areas of tension and contrasts, combining them into a harmonious whole.

In recent years, the International Controller Association (ICV) has conducted three comprehensive studies on the extent to which green controlling has arrived in companies. The current conclusion is that sustainability has moved more strongly into the core business processes and is becoming increasingly strategically relevant, also due to regulatory requirements. However, sustainability aspects have not yet been incorporated into controlling tools.

Overall, according to another result of the study, for which the Executive Board of the International Controller Association surveyed its members exclusively in August and September 2022, sustainability controlling is understood as a cross-functional responsibility within the company. However, controlling itself is acting in the background, while sustainability management is gaining more and more importance. Another interesting insight: Sustainability information is increasingly finding its way into the management report, social media channels and websites, while the classic "stand-alone" sustainability report is losing importance. This indicates a change in communication with a stronger focus on the stakeholder.

Further insights and information gained by the ICV for controlling and controllers in the course of the study can be found in the study itself. It was conducted in cooperation between ICV Fachkreis Green Controlling for Responsible Business and ICV Ideenwerkstatt. 216 of the more than 6,000 association members completed the online questionnaire (2011: 295, 2016: 150). On the one hand, the ICV Green Controlling Study 2022 examined the current status of green controlling in companies in the D-A-CH region, but also compared these with the results of the predecessor studies from 2011 and 2016.

Non-members of the ICV can purchase the 57-page PDF containing the study results for 29 euros. www.icv-controlling.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/nachhaltigkeit-hat-das-controlling-noch-nicht-komplett-durchdrungen/