In May 2023, two external auditors reviewed the information security management system of Bechtle Schweiz AG according to the international standard ISO/IEC 27001 and rated it as very good. The company, with over 600 employees at ten locations, is a leading IT service provider in Switzerland and, according to its own description, a partner of choice for consulting, IT infrastructure, cloud solutions, IT services, and software for SMEs, large companies, and the public sector. Its offering covers the entire IT lifecycle, from consulting to implementation and operation.

Responsible handling of confidential data

A central requirement of the ISO 27001 standard is the security of confidential information, which the auditors rated as very good at Bechtle Schweiz AG. The auditors thus confirm that Bechtle Schweiz AG ideally and strategically protects confidential data - especially that of customers and partners - from misuse, attacks, loss and disclosure, and keeps it safe. The certification is considered a supporting element for Bechtle's IT service management and thus also for the managed services provided by the company.

Continuous investment in safety level

Christian Speck, Managing Director of Bechtle Schweiz AG: "As a trusted IT partner, we handle highly sensitive data on a daily basis and consider ourselves obligated to our customers to meet the highest security requirements. Data protection is our top priority, which is why we regularly work on optimizing our processes and invest in security. I am pleased that the auditors have recognized our commitment and provided documented proof of it with this certification."

Source

This article originally appeared on m-q.ch - https://www.m-q.ch/de/bechtle-schweiz-ag-erlangt-iso-27001-zertifizierung/

Although Suva's current business figures are anything but pleasing, Suva premiums are nevertheless falling. This is positive news, which Suva's management was able to share with the public at the annual media conference. And flowers were also distributed internally: With the roll-out of digitalization in claims management, Suva has reached a strategic milestone, the insurance company announced. At the beginning of 2022, system-based rule and classification systems will take over the entire case management with a volume of over 490,000 claims. Daily allowance payments and reports of accidents and incapacity to work will be largely automated. However, if cases are more complex, specialists are still available to provide personal advice to companies and accident victims.

More cases recorded in 2022

Suva premiums continue to fall thanks to good underwriting result

Difficult investment year leads to negative annual result

This article originally appeared on m-q.ch - https://www.m-q.ch/de/suva-praemien-sinken-weiter/

Managers in Germany, Austria and Switzerland (DACH) perceive cyber risks as the most significant liability risks. This is according to the annual "Directors' and Officers' (D&O) Liability Survey" conducted by management consultants WTW and international law firm Clyde & Co, for which 610 board members, managing directors and risk managers from 40 countries were asked about their greatest liability risks.

Cyber extortion as top liability risk

The top 3 positions in the DACH region are occupied by cyber extortion, cyber attacks and data loss (Fig. 1). This is in line with the managers' global assessment. "We clearly recognize the uncertainties and high volatilities that companies are currently exposed to. They are surrounded by ongoing crises and have to maintain their business operations at the same time. "Risk management is therefore becoming even more strategically relevant and is providing companies with particular support at this time," says Kilian R. Manz, Head of Corporate Risk & Broking Switzerland at WTW in Switzerland.

#		DACH region	Worldwide
1	Cyber extortion	67%	57%
2	Cyber attacks	67%	62%
3	Data loss	52%	62%
4	Climate change	52%	42%
5	Bribery and corruption	45%	47%
6	Pollution	45%	37%
7	Antitrust law/guidelines	42%	37%

Fig. 1: How significant are the following risks for your organization's managers? (Percentage of respondents who answered "very" or "extremely significant").

Cyber and economic risks threaten business activity

Asked about the biggest risks to their overall business, DACH managers also rate cyber dangers as the biggest liability risk: 67 percent of respondents see them as a threat to their business. This is followed by economic risks such as the tight labor market as well as inflation and recession (64 percent), on a par with regulatory hurdles (see Fig. 2 in the box).

In contrast, economic risks dominate the global responses. "Within these risks, companies worldwide feel most threatened by inflation, recession and a shortage of skilled workers," says Manz. The labor market risk, i.e. the difficulty of recruiting and retaining workers, is put at 74 percent in the DACH region.

Cyber: Risk from extortion increases

Threats from cyber attacks and data loss have been increasing in relevance for years and have found themselves in the list of top risks for managers since 2018 - regardless of company size. Since 2022, cyber extortion has increasingly come to the attention of managers. "Cyber extortion demands can be significant depending on sensitivity and data category, which is why attackers focus on appropriately attractive targets," said Leotrim Jasiqi, Head of FINEX Switzerland at WTW. "The criminals' technological edge provides changing dynamics of risk. Accordingly, risk management must be continuously reviewed and adjusted if necessary. While liability risk is covered by well-designed and aligned cyber and D&O policies - insurers may limit this coverage if companies cannot demonstrate appropriate IT security measures."

Climate liability risk: significance lower than expected

Climate change and environmental pollution as D&O liability risks are ranked slightly higher in DACH than worldwide - but for almost half of the managers surveyed, they play a minor role. Only for managers of organizations with revenues of five billion dollars or more does climate change rank among the top seven risks. "Depending on the size of the company, the assessment of critical, serious threats changes," Jasiqi said. "Large, publicly traded corporations have certain disclosure requirements that can increase the risk of an ESG-related lawsuit. For the smaller companies, the risk of insolvency is much more present. Claims related to insolvency present an increased D&O risk." The D&O Survey bears this out, with 51 percent of firms with less than $50 million in revenue rating the risk of insolvency or financial distress as very or extremely significant.

Jasiqi continues: "There are always examples of companies that have not been able to recover from a cyber attack. This tendency is not (yet) apparent with ESG risks. Nevertheless, it can be said that the larger the company, the higher its environmental footprint tends to be. International orientation can also be critical in assessing social and regulatory responsibility. "

"Data-based fundamentals support making time-relevant decisions and defining standards. This is all the more important as we must expect liability risks to increase further in the future," says Manz. "Cyber risk is almost unmanageable for many market participants and can only be limited by stronger security measures. Against this backdrop in particular, companies should resolutely put the hedging of these liability risks to the test as part of their risk management process."

Source: WTW

Overviews of other risks

Risks for business operations

DACH region Total Cyber Risks 67% 62% Regulatory/legislative changes 64% 61% Economic risks 64% 63% Climate change 50% 39% Covid-19 and lockdown measures 48% 42% Technological advances (artificial intelligence and machine learning) 48% 42% Geopolitical risks 42% 46% Diversity, equality and inclusion 18% 31% Brexit 0% 11% Fig. 2: Which risks pose the greatest threat to your company's business operations? (Percentage of respondents who answered "very" or "extremely significant.")

This article originally appeared on m-q.ch - https://www.m-q.ch/de/cyber-risiken-als-groesstes-haftungsrisiko-fuer-manager/

At Wednesday's Swiss Brand Congress, the challenges facing brands in today's fast-paced world were discussed under the motto "Brands in Challenge". Pascal Kreder from Strategy One coined the comparison to the ever faster turning hamster wheel.

Customer needs and consumer habits have changed, technological innovations are shaping the market, and communication takes place via diverse touch points. To remain successful, brands must be flexible, adaptable and authentic.

"The Swiss Brand Congress proved to be an indispensable guide in a dynamic brand landscape," said Patrick Seitter Program Manager of ESB Marketing Network. New strategies, business models and alternative courses of action were presented and intensively discussed. The dominant topics of the day were artificial intelligence (AI), purpose, channel diversity, data-driven marketing and the metaverse. In addition, there were trend checks in the area of influencer marketing and specific case studies, such as the "Lübeck Effect" and "Generation Next" presented by the Puma brand.

Constant change

Torsten Tomczek, brand specialist from the University of St.Gallen, presented a comprehensive analysis of the challenges facing brand management. His core message: "We are living in the coolest marketing age ever." However, he said, this only applies to those who are willing to change and are open to innovation. "Why should you fear AI and other tools? Among my students, the biggest dork now writes good papers thanks to ChatGPT," Tomczek jokes. You have to stay on the ball of development.

Godo Röben, the former CEO of Rügenwalder Mühle, makes this clear: "If the former giants of the record industry hadn't slept through the development, then today's largest streaming service wouldn't be called Spotify." Röben led meat processor Rügenwalder Mühle into a transformation early on (Werbewoche.ch reported). Against the advice of consultants and market researchers, the "meat brand" became the largest supplier in the field of one hundred percent meat copies. Röben appealed to the audience to courageously go new ways and actively adapt to the changes.

Does the future belong to AI?

"The future of marketing lies in artificial intelligence," says Marco Krättli of Google Switzerland. People are currently not even aware of the influence AI will have on their lives. Already today, many things can be completely automated. This saves time and offers the opportunity to deal with the important, strategic questions. "Advertisers control AI and AI empowers advertisers". AI is a great development. But it is only through collaboration with humans that AI unfolds its full potential. Eli Semic is also convinced of this, because "AI doesn't replace people and doesn't get the emotions across like a human can," says the influencer.

Campaign is all year

Digitalization has fundamentally changed the way customers interact with brands. Social media, influencer marketing and mobile applications are just a few examples of new communication channels that companies must use to reach their target groups. One mistake, he said, is to think only in terms of individual campaigns. "Campaign is always. Market cultivation is always," is how Dennis Lück of the BrinkertLück Creatives agency sums it up. Advertising goes far beyond that. Adriana M. Nueva from the CWS Group makes this clear: "B2B customers only have their first contact with a sales representative of the company after 57% of the purchasing process," she says. That's why the market has to be worked on continuously and not just in individual campaigns, she adds.

People are at the center of the campaign

"If the goal of marketing is to optimize consumer decisions, then campaigns are nothing more than behavioral economic experiments that focus on people, their needs and decisions," says Patricio Hetfleisch, CMO of Tirol Werbung. With marketmind, Tirol Werbung developed a tourism-specific market segmentation that resulted in seven segments grouped according to motives for the vacation decision. One insight from this: "Why is the new where to when it comes to destination and vacation decisions," says Hetfleisch.

Strong brands on the podium

Brands such as Uber Eats, Audi, Coca Cola, Die Post, IWC, Bayer, Siemens, Samsung and many more presented their own experiences and perspectives for discussion. They shared their own challenges and success stories and provided insights into their strategies for overcoming current challenges.

m&k advertisingweek.ch was present at this year's Brand Congress and spoke with Dennis Lück, Roger Oberholzer, Adrian Steiger and the newly elected "Marketing Thought Leader" of the Year 2023 Thomas Schwetje. Click here for the interviews.

The Swiss Brand Congress at the Grand Hotel Dolder has long since established itself as a fixed date in the marketing and communications industry calendar. Once again this year, the 500 or so participants were inspired by exciting practical input, keynote speeches from clever thought leaders and plenty of networking opportunities - with some highlights standing out in particular.

Thomas Schwetje becomes "Marketing Thought Leader

First of all, there was Thomas Schwetje's award as "Marketing Thought Leader" of the year 2023. The Head of Digital & Customer at Coop was honored by the Swiss Academy of Marketing Science for his work at the retail giant - and couldn't help but accept the verdict of the panel of experts. "When the professors say that," said Schwetje in a video interview with werbewoche.ch, "I've learned: you don't contradict professors!" With his witty quote, the experienced Coop marketer was referring to the illustrious composition of the Academy jury, which consists of marketing professors from the universities of St.Gallen, Basel, Bern, Fribourg, Lausanne, Lucerne, Zurich, ETH Zurich and IMD Lausanne.

Adrian Steiger, Head of Digital Excellence at Coop and Schwetje's colleague, whom werbewoche.ch was also able to speak to at the marketing congress, appreciates many things about his boss, but especially his support for innovative projects that need to be taken forward. Steiger also sees a great feel for business opportunities as a strength of the freshly minted winner of the "Marketing Thought Leader" award. The laudatory speech was given by Prof. Dr. Reto Hofstetter of the University of Lucerne, who paid special tribute to Schwetje's decisive and early approach to working with customer data and building clubs at Coop. Schwetje merged the Digital and Customer divisions at Coop a year ago and is now responsible for the company's entire IT and marketing at director level.

Digital home for classic cars

The ideas presented by the agency Publicis for combining treasures from the offline past with the digital present were also extremely exciting: The new, virtual classic car home "Roarington" makes the same possible. The project was launched by Fritz Kaiser, a successful serial entrepreneur. His passion for classic vehicles has created a platform on which these historic automobiles can live on. Kaiser worked closely with Publicis in Zurich to develop the branding and design of the "Roarington" metaverse environment. The result is a virtual world that aims to capture the essence and charm of past decades and offer users, especially the younger generations, an authentic experience - explained in a video interview by Roger Oberholzer, Strategy Consultant at the agency and CEO of the Metaverse Academy.

Creative Boost by Dennis Lück

Star advertiser and stage darling Dennis Lück also provided his usual nonchalant inspiration. At this year's Brand Congress, the 2017 Weaver of the Year entertainingly presented ten "completely open secrets of success" for the creation of creative campaigns. He brought many examples from his agency's campaign, which helped Olaf Scholz to become German chancellor in 2019.

If you want to get to the bottom of the secret of creative advertising, watch the video interview with Dennis Lück, which werbewoche.ch conducted on the occasion of the Brand Congress 2023. Among other things, Lück says: A central idea is not an idea. That's a misunderstanding. For Lück, a central idea is an idea that is used to steer the brand. You control a brand by the way you behave. A good guiding principle can do that. Or: ambition is cool - "Ambition is the most important quality if you want to work with me."

With this clear message, Lück emphasized the importance of ambition and commitment in order to achieve impressive results. Then his final advice was, "Always follow your heart. It knows exactly how to communicate." These profound words remind us that the authenticity and emotionality of a message are key. By following the heart and listening to one's intuition, one can create a kind of communication that touches people at their core.

The Swiss love brand Rivella is focusing on sustainable energy generation: At its headquarters in Rothrist, the beverage manufacturer has commissioned its first photovoltaic system. The system on the roofs of the production facility and warehouse covers more than 3,500 square meters and consists of 1,700 panels with seven inverters.

Ambitious goals

This will enable the Rivella Group to produce around 700,000 kilowatt hours of environmentally friendly solar power per year in the future. This corresponds to the average consumption of 150 single-family homes. The family-owned company has set itself ambitious goals: it wants to halve its carbon footprint by 2030 and be at net zero by 2050 at the latest. "It is important to us that we achieve the targets with our own measures along our value chain," explains Samuel Flückiger, Head of Technology and Innovation at the Rivella Group. "The new solar plant is another important milestone on this path." The photovoltaic system currently enables the company to cover around ten percent of its energy requirements itself. Further expansion is being examined. Until the possibilities are exhausted, Rivella will continue to cover the remaining demand with sustainable hydropower from the region.

In Switzerland, around 6.4 million citizens hold a driver's license. Approximately 600,000 driver's licenses in credit card format are issued annually. Since January 2023, the Austrian exceet Card Group has been producing the new Swiss driver's licenses in Kematen near Innsbruck using state-of-the-art technology and in accordance with the highest international security standards. Personalization takes place at the certified site in Switzerland. The exceet Card Group received the order for this from Orell Füssli AG. "As one of Europe's leading card manufacturers, we are proud and delighted to have received this major order and to be involved in this project," says exceet Card Group CEO Uli Reutner, emphasizing, "In order for us to be allowed to produce or personalize high-security cards, our sites regularly undergo the strictest certification processes, including the one in Urdorf, Switzerland, where the ID cards are personalized."

Expertise coupled with safety

To ensure that the new driver's license meets the highest security standards, the exceet Card Group works closely with the Swiss authorities as well as the Association of Road Traffic Offices (asa). Haptic security elements that can be easily felt with the finger, UV printing on the front and back, and a tilt image guarantee counterfeit protection. The card body is made of polycarbonate. Personalization, including a QR code readable with a smartphone, is done by laser engraving.

The design and security concept was developed entirely by Orell Füssli Ltd, exceet Card Group's long-standing Swiss partner and general contractor for the project, and meets the highest international security standards. "Launching the new generation driver's license in Switzerland is an exciting project for us and we are very pleased to be able to implement it with exceet Card Group," says Natalia Steinauer, Project Manager and Senior Solution Architect eID at Orell Füssli Ltd.

New driver's licenses in use since April 2023

Since April 2023, the cards have been personalized at the certified site in Switzerland in Urdorf and sent directly to driver's license holders. By centralizing personalization at a single certified location, it is possible to guarantee that the strictest security measures are adhered to. Roland Theiner, Head of Segment Government at exceet Card Group: "The continuous development of the 'Government' segment is a major concern for exceet Card Group. With an order at this high level, we not only experience a lot of trust in our expertise, but can also prove that this trust is well invested."

Source: www.exceet-card-group.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/neue-schweizer-fuehrerausweise-mit-hochsicherheitsstandards/

87.4 percent of all companies surveyed expressed their need for 5G to connect and network Internet of Things (IoT) and operation technology (OT) in their operations. When looking at smaller companies with up to 500 employees, this figure even increases to 91 percent. This and other findings in the area of 5G security were discovered by market researchers at techconsult on behalf of Sophos in a representative survey of German companies.

Spread of 5G as a business network technology

Just under half of those surveyed (49.2 percent) are already using 5G as an alternative for classic cable or WLAN network connections, for example for devices or machines. Smaller companies are even using it significantly more (59 percent) than large companies (39.4 percent). When it comes to using 5G technology, production and logistics come first (62.3 percent). This is followed by network connectivity between external branch offices and corporate headquarters (42.7 percent) and supply chain connectivity with other companies (38.7 percent).

The vast majority know the risks

One of the greatest risks of 5G is the spying out of data via backdoors of the infrastructure providers - 87.4 percent of those surveyed said they were aware of this. Software vulnerabilities in the network itself that can be exploited by cybercriminals are also defined as a source of danger by 80.4 percent. However, one in five of the IT professionals interviewed (19.6 percent) is also ignorant here. More than two-thirds (65.3 percent) believe that the threat from increased government influence, such as espionage, is likely.

"Companies are basically correct in their assessment of the threat situation. Because of the complexity of 5G, the attacks are also very complex. So far, almost no one outside of a nation-state has the resources to effectively execute such an attack," said Chester Wisniewski, Field CTO Applied Research at Sophos. "Because the use of 5G technology in industrial environments is not yet as widespread as traditional network alternatives, it will likely be some time before major waves of attacks are expected. Still, it's only a matter of time, widespread use, and chances of success before cybercriminals target this network technology as well."

Another challenge in using 5G is that if network coverage is poor, connections can automatically revert to 4G or even 3G without appropriate precautions, automatically adding the risks of this older technology. This is clear to the majority, 80.9 percent, according to the survey. However, one in five (19.1 percent) sees no problem in this.

Too few measures are still being taken

The majority of all companies surveyed (74.4 percent) are of the opinion that 5G technology requires special security measures for business use in the company. However, when asked whether these special steps are also being implemented, only just under half (total: 48.2 percent) said they were. At 54 percent, smaller organizations are more consistent in this respect than companies with more than 500 employees (42.4 percent). The rest (43.2 percent) rely on standard security measures. And this is despite the fact that they are aware of the risks that 5G technology brings with it.

"It takes a lot of time and deep technical knowledge to grasp the incredibly long and detailed specifications of 5G protocols," explains Chester Wisniewski, Field CTO Applied Research at Sophos. "Only then can the potential risks of this technology and its features be identified and assessed. Companies need more information and support to ensure security in the specific area of 5G technology, such as security ecosystems including firewalls that support 5G."

Source: Sophos

This article originally appeared on m-q.ch - https://www.m-q.ch/de/5g-risiken-zwar-erkannt-aber-kaum-investitionen-in-sicherheit/

With a fresher brand identity and redesigned brand architecture, the nearly 200-year-old Havas aims to tell its narrative more clearly. In line with its global integration strategy, Havas is bringing all of its brand networks and operating companies under a new common brand identity designed to strengthen Havas' core. Havas is positioning itself as a customer:centric, creative powerhouse that is at the intersection of entertainment and communications as part of the Vivendi Group. Non-Havas brand networks and operating companies will retain their individual identities in the process, but will add a complement that demonstrates a clear affiliation with Havas.

The brand refresh launches Tuesday with Havas headquarters in Paris and key Havas Villages around the world, including London, Madrid, Mumbai and New York, and will be rolled out gradually across the network throughout the year. The refresh encompasses all of Havas' physical and digital branding worldwide, including a new corporate website organized by core services and designed to provide a more customer:centric experience.

A single, modernized and dynamic brand will elevate Havas' offering to a higher level and unlock added value for customers and talent alike. The new brand is intended to represent a positive spirit of optimism, visually expressed with a dynamic edge, representing Havas' creativity and forward-thinking mentality.

"Our new identity is much more than just a logo adaptation. It strengthens our differentiation factor and gives us a competitive edge by simplifying our services and highlighting our core values," says Yannick Bolloré, Chairman and CEO of Havas.

"Making the Havas brand a meaningful business asset meant addressing two fundamental challenges. First, to improve customer:centricity by integrating the brand architecture system and optimizing service navigation. Second, to make the Havas brand a truly distinctive brand through a new visual identity built on a distinctive, modern logotype and signature elements that represent positive momentum," adds Thom Newton, Global CEO of Conran Design Group.

To strengthen its positioning as a digital lifestyle brand, Smile Versicherung has been relying on an influencer collective along its marketing strategy for years. People like comedian Zeki and Sepp and Pietro have already promoted the brand in commercials.

Now Smile is bringing three women on board: Zurich R&B singer Naomi Lareine, soccer player Ramona Bachmann, and content creator and comedian Anaïs Decasper. In addition, Patrik Scherz, the award-winning "Newcomer of the Year" at the Smile Swiss Influencer Awards, also makes a guest TV appearance.

Different Influencer:inside

Social media comedian Zeki has been featured in Smile commercials for three years. "Smile doesn't pretend, has understood the young generation and is always two steps ahead in terms of marketing," says Zeki. What all Smile Influencer:ins have in common is that they challenge the status quo, stand up for their values and are role models for their communities as a result. Naomi Lareine stands up for the rights of same-sex couples and women along her music. She attaches great importance to the background of a cooperation. "I can bring my personality and values to the collaboration with a lot of creativity," Lareine said. "I want to be an authentic and inspiring role model for today's and future generations."

Nati soccer player Ramona Bachmann is currently under contract with Paris Saint-Germain as a striker and is one of the most successful Swiss soccer players. And the former face of Radio Energy Zürich Anaïs Decasper makes the public laugh with her social media appearances. Her videos are loud, shrill and bring up everyday topics that are otherwise rarely talked about.

Influencer also at Smile Austria

The successful concept has also been scaled internationally since this year. Smile Austria, for example, has already started to build up local influencer collectives, including the professional beach volleyball duo Moritz Pristauz and Robin Seid.

From now on, the new faces can be seen in various communication measures, including the new TV spot, various online videos and social media posts. Ramona Bachmann and Naomi Lareine will also be accompanied by Smile at this year's Women's World Cup in Australia and New Zealand, as well as at the upcoming Swiss festival season.

On average, it takes companies more than a month to detect and remediate security breaches. Yet data can be reliably protected if you consider its complete lifecycle - from creation to deletion. Forcepoint, a provider of IT security solutions for enterprises and public administrations, has found that these four steps are crucial:

1. Data Discovery: The first step is to track down all of the company's data. Typically, data is scattered across countless endpoints, servers and cloud services, so the challenge is not to miss any storage locations. The goal of data discovery is to find out what data the company even owns, where it is stored, who can access it, and when it was last accessed. Users often have more access rights than they actually need. Assigning rights according to the least privilege principle helps to minimize risks because users only receive the authorizations they need for their activities. In addition, knowledge of one's own data is necessary for compliance with regulatory requirements and standards such as DSGVO or PCI DSS. After all, companies cannot protect sensitive data if it is hidden in unknown storage locations or in a huge mountain of dark data.
2. Data Classification: Once all the data has been collected, the next step is classification, i.e. division into categories. Based on this, companies can define appropriate protection for each category and prioritize the most sensitive data. However, given the enormous volumes of data in most companies, manual classification is extremely time-consuming and error-prone, if not impossible. Advances in AI and machine learning, however, now allow fast and accurate automated classification. This not only flags data that is particularly worthy of protection, but also data garbage, for example. This is redundant, obsolete and trivial information that is simply superfluous and can be deleted. This saves costs and reduces risks.
3. Data Monitoring: Tracking down and classifying data is just the beginning, because comprehensive protection also requires continuous monitoring. On the one hand, to keep the information about the data stock up to date - after all, data is constantly being copied, processed and transferred. On the other hand, to identify potential threats and quickly initiate countermeasures to stop data leakage or data breaches. Real-time monitoring of all data, storage systems and accesses helps to identify unusual changes to data, accesses that deviate from normal access patterns and other suspicious activities. This information is important for risk assessments and enables proactive responses. It also feeds into reports and audit trails, enabling organizations to demonstrate their security efforts and track the progress of security breaches in detail.
4. Data Protection: Data discovery, classification and monitoring provide valuable information on which companies can build to largely automate the protection of their data. The key is a data-first approach that allows control of all interactions with the data and the reliable enforcement of policies. These policies should be able to be managed consistently and centrally to avoid inconsistencies and thus gaps in protection that often occur when each tool brings its own set of rules. Moreover, many dangers can be massively reduced by Zero Trust, because, for example, infected files do not enter the company in the first place or cyber criminals do not even reach the valuable data thanks to restrictive assignment of rights and consistent authentication of all accesses.

"Ultimately, companies can only protect their data if they know it and know what is happening to it," emphasizes Frank Limberger Data & Insider Threat Security Specialist at Forcepoint in Munich. "That's why it's not enough to just capture and classify data once. Rather, companies need modern technologies and solutions that continuously watch over all data and offer a high degree of automation. Today's data inventories are simply too large for manual work - moreover, security breaches require immediate reactions, because when data leaks or is encrypted, every second counts."

Source and further information: Forcepoint

This article originally appeared on m-q.ch - https://www.m-q.ch/de/wie-sich-daten-ueber-ihren-gesamten-lebenszyklus-hinweg-schuetzen-lassen/

For 180 years, Winterthur and Zurich have been working with Haldengut beer. The new digital coat of paint developed by Monami in the form of the new slogan "Heb di guet - Haldengut" and the revised brand emblem brings the history of the brand into the 21st century with a contemporary campaign and a dash of local color.

Local personalities as figureheads

This summer, Haldengut presents selected personalities who shape Winterthur and Zurich with their creativity, humor and modesty. The Zurich party decorator Boris (Discosmetic), artist Moira Musio and DJ Lou Combo will kick things off.

Haldengut and the three Haldengut superheroes have a lot in common - they all make their cultural contribution to the revitalization of the region "Winti" and "Züri". Haldengut refreshes the throats and does good to the mind, Moira provides aesthetic moments of pleasure with her art, Boris creates feel-good oases in the city with his creative party decorations, Lou Combo provides good vibes and vacation feeling.

In short portrait videos and content pieces, the three take the community on a journey into their workplaces. In the pubs, the campaign scores with interactive beer mats, posters and beer passes.