Founded by Sandro Albin, Michel Lazecki and Franz d'Huc in 2016, Capture Media has coined the term engagement advertising in Switzerland in recent years and has become an important quality factor in many online campaigns, according to the company. Capture Media has also launched Fusedeck, a data protection-friendly tracking and analytics solution that has met with a correspondingly positive response in times of increasing data protection requirements in Switzerland and the EEA. Today, Capture Media has numerous nationally and internationally active companies in its client portfolio.

In order to roll out Capture Media internationally and exploit the full potential of Engagement Advertising and Fusedeck, the founders have decided to bring on board a partner who shares their vision of product development and expansion into other markets.

"We are convinced that we have found the ideal partners in Syz Capital and Saturnus Capital to realize our vision," the founders were quoted as saying in a press release. "We see the same potential and have the same goals. The collaboration also works very well on an interpersonal level."

Marc Syz, Managing Partner of Syz Capital, comments: "Capture Media is the fastest growing MarTech company in Switzerland offering innovative solutions for digital marketing. It is a company that is well positioned to capitalize on the growing online marketing landscape. It is also a unique player in digital marketing, positioned between performance and engagement marketing. Currently, the DACH region is fragmented and offers several M&A opportunities. We believe Capture Media Group is ideally suited to execute a buy-and-build strategy in Europe."

As a knowledge and study partner, the IMC-HSG thus accompanies all developments around the Marketing Tech Monitor developed by Marketing Tech Lab, including its live event, the Marketing Tech Summit.

A development that benefits the target group of D-CMOs / CMOs: Through the worldwide network of marketing connections of the University of St. Gallen, the activities, previously focused on the DACH region, are expanded globally. The IMC-HSG supports and advises MTL primarily in quantitative and qualitative surveys as well as in the evaluation and derivation of recommendations for action.

Around 1,600 marketing managers in DACH are surveyed annually for the Marketing Tech Monitor benchmark study. At the Marketing Tech Summit, which took place for the 5th time this year, a large number of best practices examples were presented by experts from all industry segments and discussed with the professional audience.

"Looking forward to cooperation"

IMC-HSG, a leader in research and teaching in the fields of marketing management and consumer behavior, brings its extensive expertise to this collaboration.

Prof. Dr. Marcus Schögel of IMC-HSG says: "The Marketing Tech Monitor is THE standard work for marketing decision makers in the DACH region. The exchange between academic research and practical experience will help both sides to develop innovative and effective solutions for all marketing technology challenges. We are very much looking forward to working with Marketing Tech Lab."

Dr. Ralf Strauß, Managing Partner Marketing Tech Lab GmbH and Chairman European Marketing Confederation, adds: "We feel honored and confirmed in our claim to have been approached by the University of St. Gallen as one of the most renowned universities worldwide for this purpose. This cooperation enables us to expand our recommendations for action from the DACH region and to offer innovative solutions in the field of data-driven marketing and sales worldwide in the future."

The Christmas season is approaching and with it the so-called "shopping days". The most prominent of these is Black Friday. Together with the market research institute GfK Discount cornerthe most widely used and best-known cashback platform in Switzerland, researched the behavior of consumers in German-speaking Switzerland. The results are highly encouraging for e-commerce platform operators.

Remarkably, 96 percent of the online population in German-speaking Switzerland is familiar with Black Friday. The study shows that an overwhelming majority, namely 91 percent, of the German-speaking Swiss online population was satisfied with their past Black Friday purchases. This underscores the importance of high-quality offers and attractive discounts for consumers.

In addition, the German-speaking Swiss online population indicates that they not only want to keep their spending on Black Friday this year, but even increase it. A proud 86% of respondents plan to spend the same or even more than last year, with the oldest demographic in particular showing an increased propensity to spend compared to last year. On average, each consumer plans to spend a remarkable CHF 238 on this year's Black Friday.

Meanwhile, the study shows that an offer with a price reduction of 50 percent or more is particularly attractive to 37 percent of the German-speaking Swiss online population, while 23 percent are hoping for even higher discounts. The electronic product category is the clear favorite for Black Friday shopping. An interesting gender difference is also evident in the use of Black Friday for Christmas shopping. According to the study, women are more likely to use the day for their Christmas shopping than men.

"The results confirm the importance of high-quality offers for consumers of all ages. At Rabattcorner, this year's Shopping Days special will be expanded accordingly. We additionally offer additional cashback on Black Friday offers at over 790 stores," says Denise Eggenberger, CEO of Rabattcorner AG.

Patrick Bloch, CEO of Swiss Ice Hockey, says: "We are delighted to be working with FlowBank from this season onwards, as it embodies the values we hold here at Swiss Ice Hockey. FlowBank is in line with our goal to deliver excellence on and off the ice."

Charles Henri Sabet, founder and CEO of FlowBank, adds: "FlowBank has always invested in sports excellence, especially in athletes in Switzerland. The commitment, drive and focus required to excel in sports is exactly what FlowBank provides to our clients through technology and services. For this reason, the collaboration with Swiss Ice Hockey was a natural fit."

The partnership between the Swiss Ice Hockey Federation and FlowBank is initially designed for the current season and includes visual presences on and off the ice as well as various content productions.

Messerli Services is a specialized provider of facility services operating throughout the Lake Geneva region. For over 65 years, the company has been providing its customers with high-quality, customized services. Supported by what it describes as regular and controlled growth, Messerli Services SA is now represented in the cantons of Geneva, Vaud and Valais.

The company's four years of efforts in sustainability-oriented management have now been rewarded with the achievement of B Corp certification. The satisfaction of its employees and customers, the interests of society and the protection of its environment are at the heart of Messerli Services' corporate culture. In terms of sustainable development, B Corp certification embodies Messerli's holistic approach. It is part of a global movement towards an inclusive, fair and regenerative economy. The certification was awarded by B Lab Switzerland issued. 

"We are now part of the global community of companies that strive to maintain high environmental and social standards. This is not just about using environmentally friendly products, but above all about applying sustainable practices throughout the company and with all our stakeholders," explains Bachir Rabbat, President of Messerli Services. The company's mission is to be a provider of cleaning and facility services whose offer guarantees perfect execution in full compliance with the orders, but also prioritizes the contribution to the environment and the communities in which Messerli Services operates. 

Messerli Services achieved 102.7 points out of 200 in the B Impact assessment. To obtain B Corp certification, a minimum of 80 points is required. In October 2023, there are around 7400 B Corp-certified companies worldwide. In Switzerland, there are almost 100 B Corps.

Source and further information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/messerli-services-erhaelt-zertifizierung-als-b-corp/

The provider of financing solutions and services is using its first round anniversary as an opportunity to refresh its brand identity. Exactly ten years ago, the Swiss bank, with over 100 years of history, went public with a new name and brand. As part of its strategic transformation into a more digital business model with an expanded offering, the positioning was sharpened and the brand further developed.

The bank deliberately refrained from a complete rebranding. Core elements were retained and new ones were introduced with a clear purpose to make the Cembra brand more digital and accessible. The result is a modern brand identity with a revised logo, new design elements as well as a fresh color and image world that shows Cembra as experienced, human and alive. At the same time, the brand architecture was simplified.

"The Cembra brand has its conceptual roots in the Latin name for the Swiss stone pine: 'Pinus Cembra'. A strong tree for a strong brand. A symbol that makes our origin, experience and commitment tangible," explains Christopher Moll, brand manager at Cembra. "Today, Cembra is a well-known and appreciated brand in Switzerland that, like our range of intuitive and flexible solutions, is constantly evolving. With the constant goal of creating a distinctive brand experience for our customers."

Implementation of the revised brand identity will take place gradually over the course of the next year.

What an inviting word! It describes the quantification of the time spent or staying in a particular place. The word is so inviting that it should confidently be used more in marketing: for example, as the length of time spent in person with a customer. Or as a dwell time that becomes a treat when observing people or nature for new ideas. Or as dwell time invested in a non-job-related conversation with a co-worker. In short: any dwell time that doesn't take place on a smartphone or in front of a screen. Because there it is frighteningly high.

Who doesn't know this great horror when, on Monday morning, it is ruthlessly shown where we have been again the last seven days and how much time we have spent on it. The screentime report. It mercilessly reveals the time spent in the individual apps on the smartphones.

Don't you know it? Make sure you do. It's to your mental health what a pedometer is to your physical health. What good are 10,000 steps a day if you spend hours wandering through social media at the same time - with no time or sense of time? But what does wandering mean here? Scrolling through social media is more like trying to climb up a slippery, slightly curved wall of messages while constantly sliding down. Always hoping to discover a slightly better, funnier or more relevant message. Hours fly by that we could actually be using more sensibly. For hiking, for example. It's supposed to be wonderful, especially in the fall.

Time as currency

Screentime - or dwell time - is hated on the smartphone, but very popular in agencies' online reporting and marketing departments' internal reporting meetings. Example: If you decide to end your dwell time in this column now, there would be consequences. For me, not for you. Because in addition to the number of clicks, the length of time spent on a website, an article or even a column is also measured. And that's what you get paid for. And if this dwell time is not long enough, you're in trouble. Then there's trouble - or no money. After all, along with access and bounce rates, dwell time is what really counts in the digital world.

Even if the reports are full of further figures that usually no one understands and only a few are interested in. In the end, it's all about whether what advertisers and media professionals produce is of interest to the target audience. Are you still there? That makes me happy. For you and for me. Because statistically they increase their time for information gathering and hopefully decrease the time for nonsense at the same time. But maybe it's both. The main thing is that you pay for it. If not with money, then with the data that you have just left on this website and/or your smartphone. And that is processed into reports, analyzed and often misinterpreted. Thank you for your attention.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The two-time overall World Cup winner Marco Odermatt and Sunrise, since May 2022 the Main partner of Swiss-SkiThe two companies have agreed on a long-term collaboration in which Sunrise will act as Marco Odermatt's premium partner in the future. Already last season, Marco Odermatt let his fans participate in the daily racing routine as part of the Sunrise video series "Marco-on-Tour" and was part of the Sunrise advertising campaign. According to the announcement, this partnership will now be further intensified in the coming years.

For André Krause, CEO of Sunrise, intensifying the collaboration with Marco Odermatt makes sense for many reasons: "Marco Odermatt is currently the best ski racer in the world and is stringing together success after success. With his ambitions and successes, Marco lives the Sunrise motto 'Dream Big. Do Big' every day and we are convinced that the intensified collaboration will be a win-win for both us and Marco."

Odermatt can be seen in Sunrise's current advertising campaign promoting the Smart WiFi pod. Sunrise is also giving ski fans a personal insight into Marco's world this season, for example with the first social media episode of "Marco On Tour ", which will be broadcast shortly before the planned start of the season in Sölden. 

Are changes of perspective really just a question of optics? Of course not. Framing works not only with images, but also linguistically. This is also evident in measurements. In the fifth episode of the podcast "In a Nudgeshell", Hannes Hug, Becca Knobel and Clemens Fachinger discuss interesting experiments on framing.

Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.

Protzek test systems are more than just tests. They are practically part of the family. Protzek - both a family name and a brand name - has stood for quality and precision for many years. While the biotech company has always focused on product development and innovation, branding has fallen by the wayside over the years. On the way from analog to digital brand communication, Modulator supports Protzek in developing a convincing brand personality and inspiring brand culture as well as in creating strong brand experiences. At the end of this transformation, there should be more than just a new brand identity.

The rebranding process is designed to modernize the Protzek brand and give the portfolio more visibility. The digitalization and visual strengthening of the brand were initiated via the development of a brand strategy and a new appearance. An adapted test design, a new website, pictograms and animations form elementary components. While the old visuals showed mostly packaging, Protzek now presents itself boldly and innovatively with a dynamic corporate pattern and motion design.

"We chose Studio Thom Pfister and it was and is a true pleasure. From the very beginning, the team takes you on a captivating journey with a clear destination in mind. The journey to get there is unique, creative and fast - it tingles," said Lionel Hofstetter, Co-Founder, Board Member and CEO of Aqva Holding. "When it comes down to it, Thom's team conveys the necessary calm and security, creating confidence in such a way that you can sit back, relax and enjoy the ride to the fullest."

From April 2024, the "Adello" beverages will be on the market in their new dress.

The visual designer was commissioned with the development of the CI/CD and a spatial redesign of the cinema on Europaallee. For Frame, Scherler is responsible for the logo, the website and the spatial design, among other things. "The project was a very exciting and rewarding challenge for me," says Scherler of his involvement. "Frame has grown very close to my heart in the meantime, and I am pleased that I was able to help shape the cinema."

"The goal was to develop an independent, timeless and concise identity for Frame. With his creativity, clear understanding of functionality and aesthetics, and attention to detail, Christian Scherler has holistically shaped this appearance and managed to combine emotion and functionality," says Jennifer Somm, Managing Director of Spoundation Motion Picture, about Frame's new brand identity.

Scherler's design approach emphasizes the importance of time and space to convey messages in an engaging and effective way. Such is the case with the Frame: starting with the logo, which was conceived as the centerpiece of the visual identity, he placed particular emphasis on memorability and flexibility. "I wanted to take the concept of the Frame - as a platform for film and culture - in the design and create a framework in which footage such as posters, stills and trailers could be embedded without competing with it visually. The logo, typeface and color scheme should therefore give the frame its own identity, which at the same time leaves plenty of room for the film world. After all, this is the essence of the frame," explains Scherler.

In keeping with the logo and taking into account the ZFF eye, he developed a minimalist pattern inspired by the Bauhaus style, which can be found on various media such as popcorn bags and is also used on social media. The design of the website and the integration of the theme in the form of frames and clear graphic elements also played a central role. The frame concept was also taken up in the room design, which is reflected in the branding and signage, especially at the hall entrances.