CCFO claims to be the world's first family office for vehicle collectors and develops and combines the proven services of a traditional family office with a focus on the individual requirements of vehicle collectors. Based on its extensive expertise in the classic and luxury vehicle segment as well as its existing services, CCFO offers a complete package for the customized management of vehicle collections.

Charles Blunier, who is already responsible for the entire creative part of B.I. Collection, also designed the CCFO brand. "Our aim was to create a brand that exudes the credibility of a financial institution and at the same time evokes the emotions of a car collector," says the agency. Everything from the strategic brand positioning and naming to the 360-degree campaign was implemented in-house.

Responsible at B.I. Collection: Beat Imwinkelried (owner and CEO), Anke Fischer (Chief Marketing Officer). Responsible at Charles Blunier & Co: Charles Blunier (overall responsibility and creative director), Ricardo Ferrol (art director), Silvio Demuth (senior designer), Dan Roznov (storytelling, copywriting), Simon Tellenbach (managing director), Lena Staeheli (head of editorial & projects), Daniela Zivadinovic, Barbara Kallenberg (PR & Communication), Visual Park (Film Production) Luzian Schlatter (Director), Alex Kleinberger (Producer), Jan Holgerson (1ac), Sabina Nussbaumer (Wardrobe), Hastings (Wardrobe), Romain Roucoules (Photographer), Sébastien Michelini (Set Design), Iconoclast (production). Forward advertising: Sonam Wieland, Andrea Kloter.

The start-up "Heybee" was founded with the idea of creating a health and lifestyle product brand based on the natural power of bees. The aim is to become the market leader for propolis-based natural products in the areas of wellness, health and nutrition in Europe and worldwide. Propolis is a resinous substance that honey bees extract from buds, sap and other botanical sources. The organic components contribute to the antibacterial, antiviral and antioxidant properties, making the ingredient a natural remedy.

To bring the natural power and natural product to life in a brand, MetaDesign created the Heybee brand in one month. In a highly collaborative and agile process, the strategy, brand name, visual identity and packaging design were developed from scratch.

The new name is the result of extensive creative exploration in parallel with intensive brand testing. "Heybee" is a tribute to the bees that make a valuable natural product like propolis possible in the first place. The word mark and the super symbol are intended to reflect the light and lively spirit of the bee dance. The color "Bee Yellow" characterizes the category code, complemented by the natural tones Nature Green, Berry Purple, Stone Grey and Earth Brown. The simple nature of the images should enable the startup to create effective visuals easily and independently with the help of AI. The typography features small elements reminiscent of bee antennae. Orchestrated like a beehive, Heybee reflects the surprising, inspiring and cheerful, yet efficient and reliable character of a brand at the intersection of health and lifestyle.

Michel Stecher, co-founder of Heybee, explains: "For us, MetaDesign was synonymous with global branding expertise right from the start - crucial for our global ambition. At the same time, we had our reservations as to whether MetaDesign could switch into a start-up mode, as we needed. We were pleasantly surprised from day one. We benefited from the very close, straightforward and honest sparring - crucial to give our brand the profile we expected; from the internal business strategy and brand positioning to the name and visual identity of Heybee."

MetaDesign CEO Lukas Eiselin adds: "With Heybee, we have shown how naturally we work in a highly agile and collaborative mode with start-ups. Together with Heybee, we succeeded in creating a new brand from scratch in just one month."

The signed agreement stipulates that Saas Valley Tourism will specifically include products and activities around Eisten in its communication. The activities, some of which have already been jointly developed in the product development phase, include the new mountain bike trail from Saas-Balen to Stalden along the valley road, the region's hiking trails, the husky tours in winter and other tourism-related products as agreed. The Saas-Fee/Saas Valley tourist office will also be available to guests in Eisten for tourist inquiries by telephone or e-mail. As a concrete sign of the close cooperation, the Saas-Fee/Saas Valley destination will also be a co-sponsor of the 81st Upper Valais Drum and Pipe Festival.

In order to create a consistent and exceptional customer experience, the experts at Jung von Matt Brand Identity developed MDH's entire customer journey from scratch. The strategy focused not only on presenting the MDH brand, but also on making it tangible - at every single stage of the interaction with customers.

This holistic approach has resulted in many changes. First and foremost is the increased proximity to the customer, which is also reflected in the new design. Inspired by Corbusier's "Modulor", which combines the human scale with the golden ratio, the design ensures aesthetic excellence. This is intended to give the architecture a human dimension and at the same time bring order to the visual concept. By using real client portraits in the imagery and storytelling that focuses on the needs of the clients, MDH also creates a deeper connection with its clients.

The brand's design concept comes into its own through a detailed customer journey that aims to impress through unique experiences. From personalized architectural plan rolls to tailor-made surprises and high-quality communication materials.

"With Jung von Matt Brand Identity, we have taken our brand and the customer experience to a new level. Now our customer journey reflects exactly what we achieve in our architecture and design: excellence, creativity and individuality," says Ivana Ristovic from MDH.

Responsible at MDH: André Kressebuch, Ivana Ristovic, Lea Kuzhini. Responsible at Jung von Matt Brand Identity: Philipp Siegenthaler (strategy), Diana Geissel (project management), Monica Bühlman, Pablo Scheidegger, Didier Quarroz, Christina Widmann (design), Julius Jäger (mandate management).

Since it was founded in 1882, Möbel Pfister has been continuously developing to offer the best possible shopping experience. The furniture store wants to be relevant for all customers, which is reflected in its modernized corporate identity (CI).

The revised logo is a central element of Möbel Pfister's new corporate design. It presents itself in a fresh, light, friendly and accessible style. The previous red bar next to the initial letter has been removed and the lettering is now consistently lower case. The characteristic Pfister red, the main color of the brand, has been subtly revised and noticeably refreshed. These changes are intended to emphasize Möbel Pfister's modernity and innovative strength.

"We want to appear more confident, bold and determined, while showcasing our unique expertise. In doing so, we are keeping both our existing customers and the next generation of Pfister shoppers in mind. Vasataschröder understood this mission and further developed our corporate identity in such a way that this promise is also kept visually," explains Pfister CEO Paul Holaschke.

With its new brand identity, Pfister is staying true to its origins while preparing for the challenges of the digital age. The company continues to keep its promise to offer attractive furnishing solutions for every customer.

The starting signal for the new CI is the campaign for the sleep range, which will be launched on Tuesday and will be used in print and digital measures on all channels in February.

Under the creative direction of art director Meret Hammel, a fresh, dynamic image was created that focuses on the association's members.

The colors and imagery at the heart of the new design are intended to reflect the diversity and dynamism of the dance community. An outstanding feature of the new corporate design is the opportunity for association members to actively participate in the visual appearance. By integrating an individual image world, members can submit their own images, which are then added to the association's library. This dynamic interaction is intended to give the association a lively appearance and strengthen the bond between members.

The graphic elements of the design provide a framework that creates uniformity and recognition without suppressing artistic diversity. The harmonious combination of structure and dynamics makes the appearance both appealing and professional.

"The world of dance is rich in emotion, expression and movement. Our aim was to capture these elements in a visual concept that authentically represents the members of the Federal Dancers' Association," says Nicolas Wolf, Creative Director at Schmid+Wolf. "We are convinced that the new visual identity reflects the energy and passion of the dance community."

The revised corporate design has been officially introduced in all association communications and materials since January 2024. Members are encouraged to actively participate in the new visual identity and contribute their unique perspectives through their own images.

According to the study, those affected are not necessarily reducing essential expenditure. They make savings where they have the costs under control, explained the consulting firm Deloitte on Tuesday.

According to the survey, a good half (52%) of respondents have eaten out less in the last 12 months and visited bars or clubs less often. And 40 percent each had saved money on clothing, vacations, travel and leisure activities. More than a third (34%) had cut back on food.

All in all, 57 percent of those surveyed would have reduced their spending on non-essential items.

Hardly any cutbacks in education

The proportion of inflation-influenced savers is lower in the areas of education (10 percent), public transport (14 percent) and telecommunications (16 percent). According to Deloitte, this suggests that these areas obviously enjoy a higher priority.

Another strategy to cope better with inflation is to shop more cheaply. According to the survey, special offers and promotions have become more important for more than half (51%). Many also deliberately bought cheaper products (44%) or switched to cheaper suppliers (37%).

However, only a small minority of people are opting for second-hand goods, making things themselves or simply borrowing them in response to inflation. There does not appear to be a fundamental change in consumer behavior, says Deloitte.

Western Switzerland suffers more

In the survey, 27% of respondents across Switzerland stated that inflation had been a major burden for them in the last 12 months. A further 38% felt that rising prices were a medium burden.

Western Switzerland seems to be particularly hard hit, with 33% of respondents saying that inflation is a high burden and 40% saying it is a medium burden. Across Switzerland as a whole, almost two thirds (65%) perceive inflation as a burden, with this figure rising to almost three quarters (73%) in French-speaking Switzerland.

Costs that cannot be influenced

But rising housing rents and health insurance premiums are also a cause for concern. However, these are politically influenced prices - it is more difficult to make savings on your own initiative.

The survey shows that public opinion is roughly split in half on this issue. One part of the population is in favor of long-term, sustainable solutions, while another part prefers measures that are effective in the short term. "This division is evidence of the complexity of these issues," concludes the consultancy firm.

In Switzerland, prices are currently six percent higher on average than at the beginning of 2021. "Pulse of Switzerland" survey by Deloitte surveyed 1900 people living in Switzerland last November. (SDA)

The foundation manages the vested benefits and pension fund assets of around 1.5 million people on behalf of the Swiss Confederation. To make it easier for these and other users to find their way around, the Zurich agency Bühler & Bühler worked with the foundation to redesign the website. Designs have been renewed, texts revised, content reorganized and areas expanded. The existing online services are now clearly structured and easy to find in the navigation. "The fresh digital face shows what we are: a modern pension fund with a wide range of tasks," explains Claudia Imhasly, Head of Communications at the LOB Substitute Occupational Benefit Institution Foundation.

The core element of the new website is the career portal. It conveys to jobseekers what they can expect from the foundation: modern, centralized workplaces, lively team spirit, exciting activities and flexibility. This makes the portal an important tool for employer branding. "Positioning ourselves as an attractive employer on the website is crucial in times of a shortage of skilled workers," says Isabel Diaz, Head of HR.

The desired image transfer has been achieved with the new website and imagery: "We have succeeded in designing an open, clear and attractive online presence for the foundation. This gives it a completely new public image," says Salvatore Viola, Digital AD at Bühler & Bühler.

Responsible at the BVG Substitute Occupational Benefit InstitutionClaudia Imhasly (Head of Communications), Isabel Diaz (Head of Human Resources), Marco Spescha (Team Leader IT Application Development). Responsible at Bühler & Bühler: Vasco Bickel, Salvatore Viola (Art Direction), Doris Bühler (Creative Direction), Raffaela von Gunten (Account Direction), Sarah Loosman (Design), Laura Weiss (Text), Luca Zwyssig (Consultant). Responsible at Webpresso (programming): Roland Liechti (Managing Director), Jens-Uwe Eschenbach (Full-Stack Developer), Michael Wüthrich (CMS system).

Panorama develops spatial concepts for its clients that meet the various needs of their stakeholders in the long term. This is made possible by combining architecture and sociology. Panorama sees spaces not only as architectural constructs, but also as social coexistence - and as an opportunity to promote this. In collaboration with Mona and Mateo, Panorama is now launching a communicative presence to represent these values to the outside world.

Everyday observations, scientific analyses, sustainable concepts: Panorama knows how to think and realize spaces holistically - which marks the starting point for the new appearance. With the claim "See, recognize, develop spaces", individual important work steps are highlighted - without losing sight of the big picture. The new logo also reflects the big picture. Thanks to an ingenious system, it can flexibly expand over 360 degrees to form a round shape - and thus simultaneously builds a visual bridge to the brand name. The result is a communication that underlines Panorama's expertise - and attracts attention on all advertising materials.

"Mona and Mateo have succeeded in developing a clear concept that creatively communicates the complexity of our industry. We are very pleased with our new appearance," says Didier Balissat, founder and owner of Panorama.

The new communicative appearance has been in use on the website and various internal applications since November 2023.

Responsible at Panorama: Didier Balissat, Bernhard Böhm, Joni Kaçani. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Nicola Peter, Hannah Mey, Tabea Ott, Lesley Ryffel, Sira Negri, Mona Fluri, Mateo Sacchetti. Web Development: Overthought Studio.

The Hotelplan brand has been synonymous with high-quality beach vacations and city breaks since 1935. Since then, Hotelplan Suisse has owned various travel brands with different orientations. To give the brand a clear profile, the company has invested in a refreshed look.

New brand tonality brought to life

"With the new design, we want to carry the tradition and excellent quality of Hotelplan into the future," explains Simon Göldi, Director Marketing Hotelplan Suisse. The clearly defined yet highly flexible design system is intended to guarantee a recognizable appearance on the one hand and theme-, channel- and target group-oriented communication on the other. The first catalogs for the 2024 summer season were published in the new design at the end of December 2023. The Website of Hotelplan has also been given a fresh look as part of the redesign.

The brand identity remains central here, as this is where the understanding of the brand and thus also the link with its appearance at all touchpoints is created.

Practice-oriented implementation

As many stakeholder groups, partners and other service providers work with the brand, implementation and anchoring are extremely important: "We involved all stakeholders in the implementation process and took their possibilities and needs into account," says Simon Göldi, Director Marketing Hotelplan Suisse.

Responsible at Hotelplan Suisse: Nicole Pfammatter (CEO), Simon Göldi (Project Lead Director Marketing), Rahel Weger (Team Leader Marketing Hotelplan), Gloria Reidenbach (Manager Publishing). Responsible at Geyst (Design): Marina Hafner (consulting), Luca Garzi, Reto Odermatt, Christian Raissig, Séverine Reich (creation).

Advertisers plan to prioritize advertising investments in social media (67%) and digital video including CTV (37%) advertising in 2024. This is the result of the latest "Industry Pulse Report 2024" by Integral Ad Science, a leading global platform for media measurement and optimization. Advertisers identified media quality as the biggest challenge for successful social media and digital video campaigns.

Insufficient transparency has a negative impact

More than two thirds (68 percent) of respondents also stated that insufficient transparency in media quality will have a negative impact on social media spending. In the digital video & CTV sector, 84% believe it is particularly important this year to drive forward the classification of multimedia content with machine learning in order to ensure the brand safety of digital video ads. Across all advertising channels, almost three quarters of advertisers (74%) are focusing their advertising investments this year on responsible media measures, including initiatives for sustainability, diversity and inclusion, as well as quality journalism.

The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2024. The findings are based on responses from over 260 US digital advertising decision makers representing brands, agencies, publishers and ad tech providers. The survey was conducted in September 2023 by the market research institute YouGov on behalf of IAS and is available online here.

Understanding products as a service

How the Internet of Things is changing the manufacturing industry.

• Author: Felix Wortmann, Heiko Gebauer, Claudio Lamprecht and Elgar Fleisch
• Publisher: Campus Verlag, 2023
• Pages: 267
• ISBN: 9783593517537

Europe is the leader when it comes to hardware such as cars and machines. When it comes to software, however, the continent lags far behind the USA and China. The Internet of Things is the opportunity to catch up here, as it offers the possibility of merging products and services. But how do you turn a product into a service? What paths are there, and which strategies have proven successful in the past? Four authors with both academic and practical experience provide a good overview in this book.

Reframe

The psychology of innovation.

• Author: Felix Hofmann
• Publisher: Metropolitan Verlag, 2023
• Pages: 222
• ISBN: 9783961860708

Innovation is not rocket science. It is often enough to flip a switch in your head and give situations a new meaning. Reframing is nothing else. In this illuminating, practical guide, Felix Hofmann shows how companies can systematically use reframing techniques to promote innovation. He explains tools and their mechanisms of action using numerous examples. It becomes clear time and again how important the commitment of company management is. But the book also has helpful tips for employees who want to initiate innovations.

Manual Generation Z

Attract, inspire and retain digital natives as applicants, employees and customers.

• Author: Felix Beilharz
• Publisher: GABAL, 2023
• Pages: 243
• ISBN: 9783967391541

For many, the upcoming Generation Z is difficult to understand. Those born from around 1995 onwards are indeed different. They didn't live through the time before digitalization and grew up in permanent crisis mode. That leaves its mark. But they are future employees, managers and consumers. Companies must therefore adapt to Generation Z. In his successful guide, Felix Beilharz explains how companies can win over young people.

Voice as a management tool

10 steps to more acoustic charisma.

• Author: Katrin Prüfig
• Publisher: Schäffer-Poeschel, 2022
• Pages: 156
• ISBN: 9783791056265

Charismatic personalities like Steve Jobs radiate passion, competence and self-confidence in their speeches. This can be learned, even if you are not a talented speaker, says Katrin Prüfig. In her guide, the journalist and communications trainer shows you how you can increase your acoustic charisma without coming across as artificial. Based on your natural voice, you will learn how to speak more expressively by changing pitch and volume as well as intonation and pauses. A recommendation for anyone who wants to exploit the potential of their voice.