The Website of the Rivella Group has been given a fresh, modern look and is intended to reflect the values and visions that have characterized the company since it was founded over 70 years ago.

Inspired by the past and geared towards the future, the aim is to offer visitors an immersive experience that harmonizes tradition and innovation.

A journey through history

In the history section of the website, visitors can immerse themselves in Rivella's past, experience old TV commercials and discover the evolution of the brands. "The history of Rivella is also the history of an entire generation. Our TV commercials are real gems that show our development and connection to people over the years," explains Monika Christener, Head of Corporate Communications at Rivella.

Unique and colorful employer

With the aim of countering the changes in the labor market and the associated shortage of labor and skilled workers, the "Career and employer brand" area has been greatly expanded.

With the slogan "Exactly your taste", the company wants to show in an inspiring and refreshing way what makes it a unique employer. "As an employer, we want to inspire and raise awareness among the talent relevant to us so that they consider us when choosing an employer. We want to convey our values, culture and enthusiasm to the outside world with a strong employer image: authentic and also a little self-deprecating," explains Markus Krienbühl, Head of People & Culture at Rivella.

Commitment to the environment and society

A central focus of the new website is also the topic of sustainability, where the family business presents its efforts to reduce its carbon footprint and its social and societal commitments. "As a company, we have a responsibility towards our environment and society. Our sustainability measures are an important part of our DNA and demonstrate our commitment to a better future," Christener continues.

Focus on modernity and user-friendliness

The new website has not only been modernized in terms of content, but also technically. Aaron Meder from the agency Soda Studios, which is responsible for development and implementation, particularly emphasizes the modern features and the consistent focus on mobile devices: "We have optimized the usability and accessibility of the website to offer our visitors a seamless and inspiring experience, no matter what device they access it from."

Rivella's internal teams from Corporate Communications, People&Culture and Marketing as well as external partners from the agencies Soda and Frontify were involved in the implementation of the website.

Responsible at Rivella Group: Susanne Widmer, Monika Christener (Corporate Communications), Markus Krienbühl, Jennifer Bühler, Ayana Bachmann (People&Culture), Kevin Bieri (Marketing). Pictures: Markus Bühler (photographer). Responsible for Soda Studios: Aaron Meder, Severin Höin. Responsible at FrontifyDarko Maravic.

In 2019, the traditional company based in Würzburg wanted to register the trademark "Joyful by Nature" for cosmetics, scented candles and marketing at the European Intellectual Property Office EUIPO. French perfume manufacturer Maison Jean Patou filed an opposition on the grounds of its own trademark "Joy". The EUIPO partially ruled in its favor.

Kneipp defended itself against this before the EU General Court - unsuccessfully, as has now been established. The judges ruled that the "Joy" trademark enjoyed a high reputation in a significant part of the EU, particularly in France. The brand had built up a high reputation in the past.

Even if the level of awareness has decreased over the years, a certain "residual awareness" has survived. The two brands were so similar that they could be associated with each other in the mind. There was therefore a risk that Kneipp could take unfair advantage of the reputation of the "Joy" brand, according to the judges.

The ruling can still be appealed before the EU's highest court, the European Court of Justice (ECJ). (SDA)

Sports tournaments, concerts, wellness: experiences of this kind are becoming increasingly important to the Swiss. 51% want to spend more money on special moments this year than in 2023, according to a new Mastercard study. 34% of respondents plan to keep their spending on experiences constant. This confirms a shift in consumer preferences. 39% now prefer experiences to material goods. For 28 percent, they are equally important, while 30 percent prefer material goods.

This trend is also confirmed by data from the Mastercard Economic Institute, which was collected across Europe: They show that the proportion of spending on experiences has risen from 19% in 2019 to 22% in 2023. In contrast, the proportion of spending on material goods remains stable.

Travel at the forefront

Travel experiences are still the most popular. 60 percent of all respondents were drawn to faraway places in 2023. This year, 55% want to spend even more on travel. Wellness experiences such as spa visits (35%) and outdoor experiences such as hiking or cycling tours (34%) continue to be particularly popular.

Thirty-seven percent of respondents said that experiences provide them with unforgettable moments that they will remember for the rest of their lives. Others see experiences as important factors in shaping their core values and identity (21%). More than a third (32%) stated that their view of the world has changed as a result of experiences. In return, the Swiss also like to leave their comfort zone and try out new things (23%). Individual experiences for self-reflection (20 percent; +7 percent), such as retreats and seminars, are also more popular than the European average.

Since March 2024, the blue wave of 1664 Blanc has reached Switzerland. USP Partner AG is comprehensively supporting the Feldschlösschen Getränke brand with various activities for the national launch: the agency has designed, created and produced a modular event toolkit for the brand to stage 1664 Blanc at events and in restaurants in line with the new positioning. In addition, there is a comprehensive cooperation concept as the basis for a comprehensive partnership between 1664 Blanc and the independent fashion house PKZ Burger-Kehl & Co. AG.

With the claim "Good Taste with a Twist", the brand wants to conquer Switzerland for itself and is focusing on various activities to make the brand known and present it in line with the new positioning.

Visible at PKZ

At the heart of the Event Toolkit is the back element of the bar, which was already used at Art Genève. USP was responsible for the conception, creation and ensuring the production of the event toolkit and also took care of the organization and planning of the first deployment, which will be followed by many more deployments in 2024.

As part of the partnership with PKZ Burger-Kehl & Co. AG, there are in-store activations at PKZ in Zurich, Bern and Basel, mobile bars and 1664 Blanc corners in the aforementioned stores as well as the temporary display in the PKZ shop window on Bahnhofstrasse in Zurich. Further work is to follow shortly.

Responsible on the client side at Feldschlösschen Getränke AGAstrid Roland (Director Premium Brands), Jeannine Grossmann (Senior Brand Manager), Tanya Schmid (Brand Manager). Responsible on the agency side: USP Partner AG  (overall project responsibility including conception, creation and ensuring implementation), Stammkraft GmbH (stand construction and logistics), 3-D-Art AG (stand construction display window).

Sigg and Switzerland Tourism: two brands that stand for Swissness, quality and sustainability. This is why the two companies are now joining forces and aiming to exploit joint synergies such as the integration of Sigg drinking bottles in various marketing campaigns. In future, the bottles from the traditional Swiss company will be used as gifts for customer and media events as well as for influencer collaborations.

Germany, the largest and therefore most important foreign market for the Swiss tourism industry, is the focus market for the campaigns. The aim is to exploit synergies, particularly in the area of sustainability.

The merger enables various collaborations. One of these is the 26th edition of the "Swiss Holiday Day" in Geneva, which will take place on April 29 and 30, 2024. The event is the largest and most important industry event in the domestic tourism sector with more than a thousand participants. Sigg will be on site as a new official partner and will be able to exchange ideas with industry and business partners.

Sustainable bottles for environmentally friendly tourism

Switzerland Tourism and Sigg share a commitment to sustainability. The company manufactures all its aluminum bottles from 100% recycled aluminum at its own production facility in Frauenfeld TG. With the drinking bottles, guests can enjoy the clean mountain and spring water available everywhere in Switzerland at any time in an environmentally friendly way. The collaboration is intended to help consolidate Switzerland's position as a leading destination for sustainable tourism.

Switzerland Tourism is committed to sustainable tourism and the further development of the Swisstainable sustainability program. The program was launched by Switzerland Tourism and the entire tourism industry in spring 2021 as part of the sustainability strategy for Switzerland as a travel destination. The aim of the strategy is to position Switzerland as a leading destination for environmentally friendly tourism.

In Balzers in the Principality of Liechtenstein, Kuno Frick Senior and his sons founded a bank within four months 25 years ago. They started pragmatically in a garage without heating. Instead of marble, big executive chairs and banking airs and graces, they persevered in their commitment to doing things differently.

This gave rise early on to the awareness that we were not a normal bank - but an ideas factory with a banking license. Bank Frick now has branches in Balzers and London and employs over 250 people.

"We took our 25th anniversary primarily as an opportunity to realign ourselves for the future," explains Edi Wögerer, CEO of Bank Frick. "Together with all our employees, we redefined our purpose last year. And developed the new brand identity based on this".

Re-design of Farner Branding

The new brand design is far more than just cosmetics. With the new claim "Reliably pushing forward", Farner Branding expresses the brand duality in a pointed way. "On the one hand, our determination to constantly drive the banking world forward with innovations. And at the same time to be a reliable, stable partner," explains Esther Goldener, Head of Marketing at Bank Frick. With this in mind, the logo, image and word mark were further developed, sharpened and optimized for digital channels. In addition, the digital Frontify brand guidelines and color scheme were created for the new website.

Communication from Vitamin 2, Picky Martin and Boutiq

The focus of the new communication is the film series "We do things differently". It is being launched with a trailer, an image film that tells the dramatic and inspiring story of the company and family. The unusual path of the Frick family and how the very special Bank Frick mindset came about is presented in a gripping way. In the coming weeks, the next episodes on the ideas factory, the somewhat different involvement in the LieMudRun and more will follow on the bank's own YouTube channel.

The film series developed by Picky Martin and Boutiq impressively focuses on the key to success: the mindset of rethinking things. And people who are bursting with ideas. "We owe our success to this passion and the courage to constantly try new things and sometimes fail," Edi Wögerer is convinced.

The new website is rounded off with the digital annual report created by Vitamin 2.

Responsible at Bank Frick: Esther Goldener (Head of Marketing), Marie Mosimann (Content Manager), Tonja Kohler (Marketing Manager). Responsible at Farner Branding: Fabian Bertschinger (Executive Creative Director), Jan Jenny (Branding Consultant), Martin Fawer (Consulting Director), Lukas Schnider (Design), Manuel Griestock (Design), Fabina Sigg ( Design), Roger Krage (Text). Responsible for vitamin 2: Jan Hasler (consulting), Ramon Lenherr (creative direction), Milica Moravac (project management). Responsible at Picky Martin: Martin Fuchs (Strategy, Creative Direction & Script). Responsible for Boutiq: Mike Huber (screenplay & director), Chantal Gugger (producer), Ralph Baetschmann (DOP). Camera Making-Of: Oliver Ospelt.

The key visual created with the help of AI and elaborate CGI animation transforms a city into a fantastic ball pit. The films for Minicity, which can now be seen on social media and digital advertising media, are completely devoid of artificial intelligence, but are full of childlike joy.

The key visual is also used on instream and display ads, posters, e-boards, flyers, postcards, in social media reels and other measures.

Responsible at Sihlcity: Mara Bonorand, Corine Gubler, Michelle Ferreira. Responsible at Karling: Ingrid Brun del Re, Patrick Suter, Daniel Serrano, Franziska Suter, Ilias Islam. Motion design, key visual: Simone Nucci.

In 2005, the current owners from Graubünden bought back the 120-year-old Passugger mineral water brand from Feldschlösschen and from that moment on carried the range into the future with respect for the original and a feel for the needs of the catering and hotel industry.

To bring this value and the associated ambition to life, MetaDesign has turned the Passugger brand into a statement of originality, authenticity and consistency. Under the idea of "Unfiltered", Passugger shows profile and character in a fresh brand identity and makes a statement: A dynamic design language reflects the unique diversity of Passugger's six sources. A visual world with a clear focus emphasizes the content. In turn, a striking typeface makes Passugger's craftsmanship tangible. Concise messages get to the heart of Passugger's directness and self-confidence.

Mercedes-Benz is currently working with Drahtzug, a company with a social mission from Zurich, on an upcycling project to make its commitment to sustainability - including in sales and marketing - visible to the outside world.

Upgrading instead of disposal

The focus is on so-called megaposters, which were used as advertising space for Mercedes-Benz in Switzerland in 2023. The six posters with a total surface area of around 830 square meters will not be disposed of, but will be turned into shopping bags by Drahtzug. "With this initiative, we are not only contributing to the responsible use of resources," explains Patrick Bossart, Head of Marketing & Corporate Communications at Mercedes-Benz Switzerland. "We are also supporting a partner that makes a valuable contribution to promoting the second job market in Switzerland." Drahtzug cares for and employs people with mental disabilities, thereby supporting their sustainable integration into our society.

Landing page shows location

200 of the limited edition bags will be raffled off on Mercedes-Benz Switzerland's social media channels from Monday. Anyone who gets hold of one of the bags will learn interesting facts about their production and where the megaposter used for this was once in use on the landing page for the project. Mercedes-Benz Switzerland is giving away the majority of the approximately 1000 bags produced to its employees. In future, these will literally carry the company's commitment to sustainability out into the world.

With the always-on strategy, Zurich customers are to be addressed over a longer period of time as precisely as possible at the moment when they have a current need and are therefore open to a message. This means that the campaign content is more relevant and can offer added value. The campaign period is therefore being extended compared to the past.

The campaign promotes Zurich Help Points and vehicle insurance, which customers can increasingly tailor to their personal use of the vehicle and combine with attractive additional benefits and services.

Further commercials with Yann Sommer will be shown from mid-2024. These will deal with the topics of risk, savings and occupational pensions.

Football highlight in summer

As sponsor and official insurance partner of the Swiss national soccer team, Zurich is also focusing on the momentum of this year's soccer highlight with Yann Sommer. As a testimonial, the national team goalie bridges the gap between the emotional sporting event and Zurich's services. In addition to prominent slots on TV, the clips will also be shown in an adapted form on YouTube, Instagram, TikTok and Facebook.

Responsible at Zurich: Priska Kaspar (Head Marketing), Daniel Ravidà (Head Marketing Planning & Project Management), Reto Bolli (Sponsoring & Live Marketing), Gabriela Reuteler (Senior Marketing Manager), Tanja Nägele (Senior Content & Social Media Manager), Marta Blazsik (Senior Digital Campaign Manager). Responsible at Brinkertlück: Dennis Lück (CEO & Creative Director), Martin Huber (Head of Consulting), Nicolas Fojtu (Project Manager & Producer), Cla Campell (Senior Copywriter & Concept Designer), Marc Groth (DOP & Senior Art Director), Margarethe Hertzsch (Content Creator), Manuel Köpfli (Sound Engineer & Content Creator). Responsible at Mediaschneider Bern: Melissa Spycher (COO), Thorsten Winkler (CEO), Sandro Jungi (Head of Business Development), Debora Prati (Senior Consultant), Thierry Frey (Client Service Director), Noemie Leibinn (Consultant).

Trust is based on long-term commitment. According to the 24th "Trusted Brand 2024" brand study by Reader's Digest, the winning brands from the previous year were able to maintain their position in the respective 15 product categories. In nine product groups, more than half, the order of the top three brands even remained unchanged - in the categories of sweets, hearing aid manufacturers, cough and cold remedies, muscle and joint complaints, natural remedies/homeopathy, optician/glasses brands, vegan/vegetarian products, insurance and vitamin products.

The top trio in terms of nominations

The strength of some of the winning brands is particularly clear. According to the study, Fielmann achieved the most mentions of all categories with 791 mentions (optician/glasses brands), followed by Ricola with 695 votes (sweets). In third place is Nivea (cosmetics) with 543 mentions.

Particularly striking: the bank Credit Suisse remains in seventh place in terms of trust in banks/financial service providers with 63 votes. After massive outflows of funds, the bank was taken over by its competitor UBS last year.

According to the study, the Swiss population has become more optimistic overall: A clear majority of 61% of respondents are confident that 2024 will be a good year for them personally. In 2023, the figure was 57%. "The fact that consumers are once again looking ahead with more confidence is a welcome development," explains Andreas Karl, Managing Director of Reader's Digest Germany, Austria and Switzerland. "Above all, however, our study shows how important it is for brands to invest in their customers' trust - with high-quality and sustainable offers."

Mixed feelings about AI

A mixed picture emerges from the first survey of Swiss people's attitudes towards artificial intelligence (AI). Almost a quarter, 22%, view brands that use AI more positively, primarily when it comes to individual product design or protection against hacking and misuse. However, significantly more than a third (39%) have a more negative perception of the brands in question. 40 percent of respondents stated that they are indifferent when it comes to trusting a brand that uses AI.

The 2024 frontrunners at a glance

• Banks/financial service providers: Raiffeisen Bank
• Candies: Ricola
• Household/kitchen appliances: Miele
• Hearing aid manufacturer: Amplifon
• Cough and cold remedy: NeoCitran
• Cosmetics: Nivea
• Health insurance companies: CSS
• Muscle and joint pain: Voltaren
• Natural remedies/homeopathy: Similasan
• Optician/glasses brands: Fielmann
• Swiss vacation regions/places: Ticino
• Pet supplies/Pet food: Qualipet
• Vegan/vegetarian products: V-Love (Migros)
• Insurance: Mobiliar
• Vitamin products: Burgerstein

The independent brand study "Trusted Brand" is used by Reader's Digest has been conducted since 2001 and, according to its own information, is one of the largest and best-established consumer studies in Europe. In Switzerland, 2,300 consumers were surveyed. All questions about the brands were asked in an unsupported manner, i.e. without specifying names. In 15 product categories, participants spontaneously named the brand that they personally trust the most and would recommend to family or friends. A total of 1984 brand terms represent the strong competition for consumer favor.

The Campus Services department supports ETH members with services in the areas of logistics, mobility, communication and event management. After the advertising for the various services became increasingly independent, the communicative appearance of Campus Services was to become more consistent again and thus create more visibility for the department as a whole and its diverse services. Campus Services should be perceived as a central service provider that competently takes care of the needs of its clients and relieves them of their core tasks.

A performance within a performance

The ETH CD guidelines still had to be guaranteed, but a certain independence and recognizability had to be achieved. A modular concept was to unite the various service offerings and the entire range of topics under a concise formal bracket. A new, binding appearance was to be created for the department, which could be systematically structured and clearly define all applications and offers.

The result: "Service made by ETH"

Together with the communications team, the core messages, topics and offers were defined, which are to be communicated internally and externally. ETH Campus Services offers services that are precisely tailored to the special issues and needs on campus. Services that can only be created and offered at ETH. This claim should be expressed in all communicative measures.

Every idea starts as a sketch

Every project begins as a concept and sketch, even at ETH Zurich. The Campus Services department supports the implementation of these ideas with its services. Translated into a new design system, this means that the basic grid of the ETH CD templates is now used as a formal bracket. The grid lines symbolize a sketchpad and become the defining visual element of the
ETH Campus Services.

The grid connects

The new matrix becomes the connecting design element. This creates a consistent sender across all services and applications. Based on the new framework, a modular system was developed within the ETH CD that provides a clear guidance system for each application while still leaving a certain amount of creative freedom. All elements are precisely aligned and defined according to this grid, and call-to-action elements and disruptive elements are now also integrated.

The complete package realized

The agency also worked closely with the communications team on the implementation. A basic package with templates for all relevant applications and ETH channels was created and a manual for users and designers within ETH, including training, was developed to make the variety of services visible at all central touchpoints.

The services and department now have a uniform appearance and are perceived as much more present, up-to-date and professional.