Wrapping paper manufacturer Stewo lays off 37 people
37 of the 56 employees at gift-wrapping paper manufacturer Stewo International in Wolhusen LU have been made redundant. 19 people will continue to work in marketing, sales, purchasing and administration.
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August 7, 2024
In July, it was announced that Stewo would be relocating and reorganizing its production and logistics by the end of March 2025. The company did not communicate the exact extent of the job cuts at the time.
At the end of July, Stewo confirmed at the request of the Keystone-SDA news agency a report by SRF's regional journal Zentralschweiz that 37 people were affected. According to the letter from the management, "intensive work is being done on individual solutions to place them in new employment until their departure in March 2025".
"Economically unsustainable"
Stewo justified the reorganization with the strong Swiss franc, competitive price pressure and high energy and raw material prices. The export conditions had become "economically unbearable", according to the letter.
From April 2025, logistics will be based at the Heilbronn site in Germany, the Stewo management explained further. For production, the company will work with existing partners in Europe and Asia in future.
The marketing, sales, purchasing and administration departments will therefore remain in the Wolhusen area, the letter continued. Stewo, the only Swiss gift wrap manufacturer, has been owned by the German company Baier & Schneider GmbH & Co. (SDA)
Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "Von Quotenfrauen und alten weissen Männern", "Raus aus der AUTOkratie", "Kopf hoch!" and "Limitarismus".
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August 6, 2024
Of quota women and old white men
Put an end to prejudices in the world of work.
Author: Annahita Esmailzadeh
Publisher: Campus Verlag, 2023
Pages: 240
ISBN: 9783593517551
Old white men at the top of the company, unqualified quota women - many people are still confronted with these and similar prejudices in the world of work. However, Annahita Esmailzadeh vividly shows in her book that such clichés and role models not only harm individual careers, but also companies. As a woman from a migrant background who works in the tech industry, she knows the consequences of such stereotyping. However, her advice on how to combat prejudice unfortunately remains very vague. Nevertheless, an enlightening read.
Out of the AUTOcracy
Into the mobility of tomorrow!
Author: Katja Diehl
Publisher: Fischer Taschenbuch Verlag, 2024
Pages: 272
ISBN: 9783103975772
Driving a car is the basic attitude towards mobility in Germany. According to Katja Diehl, this is the reason why the transport revolution in this country simply won't get off the ground. In her book, she gathers the voices of numerous experts, derives causes and suggestions for change and presents numerous alternative mobility concepts and initiatives for new forms of mobility. After reading the book, one thing is crystal clear: the transport revolution begins in the mind. An enlightening book for anyone who wants to know what needs to be done for alternative mobility.
Cheer up!
Mentally healthy and strong in challenging times.
Author: Volker Busch
Publisher: Droemer, 2024
Pages: 352
ISBN: 9783426279168
Limitarianism
Why wealth must be limited.
Author: Ingrid Robeyns
Publisher: S. Fischer Verlag, 2024
Pages: 377
ISBN: 9783103971620
Can you be "too rich"? Jeff Bezos and Elon Musk would probably disagree - but could they claim that they actually "need" their billions without blushing? For economist and philosopher Ingrid Robeyns, too much money in too few hands is a real problem, creating social tensions and dangerous power imbalances. This is why she came up with the concept of "limitarianism". It is about taxing the super-rich appropriately and avoiding extreme wealth. An exciting, highly topical philosophical approach.
"Automated processes are stable processes"
Alexander Blum, Chairman of the Management Board of Blum-Novotest GmbH (AB), and Wolfgang Reiser (WR), Managing Director Technology at Blum-Novotest, were available for an interview in the run-up to the major and important fall trade fairs for the machine industry (AMB Stuttgart, IMTS Chicago and JIMTOF Tokyo).
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August 6, 2024
Alexander Blum and Wolfgang Reiser talk about the new Blum-Novotest Competence Center, entry-level offerings and the latest software solutions for automated processes in the run-up to the autumn trade fairs. (Image: zVg / Blum-Novotest)
Blum-Novotest GmbH, based in Grünkraut near Ravensburg (Germany), is a global technology and innovation leader in measurement and testing technology. The company describes itself as a reliable partner to the global machine tool, automotive and aerospace industries. The company will be presenting its FormControl X software at the upcoming major industrial trade fairs AMB Stuttgart, IMTS Chicago and JIMTOF Tokyo. With this measuring and automation software, users can create complex measuring programs in a self-explanatory manner and automate machining processes by implementing closed control loops. But what else is the company interested in? Alexander Blum (AB) and Wolfgang Reiser (WR) provide the answers.
Mr. Blum, what changes do you see in the global production landscape?
AB: For some years now, we have been observing a clear trend towards five large blocs, which are formed around North America, Europe, Russia, India and China. Each of these blocks sees the need to have certain key industries in its own hands, including aerospace and defense, energy, semiconductors and medicine. Within the blocks there are highly productive production clusters, but also areas where simpler processes are automated. This relocation of production processes to the peripheral areas is a driver for automation, which is positive for us, because measuring in the process is a prerequisite for a lot of automation.
How is BLUM positioning itself for this changed world?
AB: We are installing Blum-Novotest Competence Centers (BNCC) in the USA, India and China. For Europe, our headquarters in Grünkraut is of course the Competence Center. These BNCCs are equipped with extended functions and competencies, such as local repair facilities or employees who carry out software adaptations for customer-specific processes or developments for local control systems. Product management is also being set up locally in order to reflect the requirements of the regions to us in Grünkraut. This enables us to better understand local markets and their requirements and supply them with suitable products and solutions. This gives local customers the security of receiving support even faster and with comprehensive expertise. The functional scope and size of this BNCC will continue to grow. This also changes our self-image - from "Made in Germany" to "Made by Blum-Novotest", as we have been doing for years. We are now an international company with employees at eye level in more than 20 countries.
BLUM has suitable products in its range for the entry-level sector, such as the ZX-Speed series. (Image: zVg / Blum-Novotest)
The Competence Centers are of strategic importance for the emerging markets in particular. On the one hand, this brings more expertise directly to the local markets, and on the other hand, the local markets have the opportunity to exert more influence on future developments via the product managers. This involves, for example, control systems that are widely used locally or adaptations and localizations in the user interface.
How are these developments reflected in BLUM products?
AB: We are constantly developing, and the high-end is increasingly being joined by an entry-level offering. However, this is not inferior, it is just simpler in some areas, for example by only providing the most important range of functions.
We will soon be introducing new products such as our Z-Nano LT+. This is a tool probe for tool length measurement and breakage detection, which will primarily appeal to customers who want to get into contact tool measurement. In addition, there are existing products that fit well into these simpler process scenarios, such as our ZX-Speed series. Thanks to a multidirectional measuring mechanism, this probe can also perform radius measurements with a rotating tool by rotating the tool against the cutting direction as it touches the measuring disk. However, industry solutions such as laser measuring systems for drill-tap applications and simple machine concepts also open up the benefits of non-contact tool measurement technology to users in the entry-level sector.
At the same time, customers are also becoming more demanding ...
WR: The requirements of high-end customers continue to increase. Until recently, 5µ accuracy was sufficient, but now we are talking about 1µ and below. It is no longer just tool lengths and diameters that need to be measured, but entire cutting edge contours of circular segment cutters, for example. The result should then be visualized.
With LC-VISION, BLUM has an intuitive measuring software for the laser measuring systems in its portfolio ...
WR: With LC-VISION, not only can entire measurement sequences be visualized and evaluated, but a variety of measurement tasks can also be generated on the control screen without NC programming knowledge. Wear can be measured precisely and tools can be used up to the wear limit. The user can also analyze the progression of wear and compare tools from different manufacturers, for example. Last but not least, our DIGILOG technology produces high-quality data that is ideal for further processing using artificial intelligence.
In networked environments, the measured values can also move with the tool thanks to LC-VISION. Tools can be exchanged between machines and the new machine knows the last measurement and wear values of the tool directly. Monitoring tool wear - together with consistent use until the end of wear - offers enormous savings potential.
The flexibilization of production also means that many different workpieces need to be processed one after the other - automatically and without compromising on quality, of course. When a robot inserts the parts, the position must be measured after insertion and the processing adjusted. Success is checked after processing.
What solutions do you offer for this?
WR: Our FormControl X measuring and automation software is now available for these tasks. With FormControl X, users can create complex measurement programs in a self-explanatory way, automate machining processes by implementing closed control loops and make the measurement results usable in the sense of Industry 4.0. This makes manufacturing processes more transparent and faster, and optimizes the quality and manufacturing costs of the finished workpieces. This is not possible with a measurement in the measuring room alone, or is a major blind flight, as production continues until the measurement is taken in the measuring room and, in the worst case, only then is a deviation detected.
Let's take a look into the future: where are developments in measurement technology heading?
WR: I firmly believe in self-optimizing processes. Today, we often have the problem that the cutting tools are not manufactured as precisely as would be necessary to achieve the desired precision. If the machine measures the tools before machining, it can compensate for these deviations, as well as for wear. This is already possible today, but I believe we are moving faster and faster in this direction. The machines optimize themselves and relieve the burden on competent operators, who no longer have to worry about many things themselves.
Are angry and careless employees a safety problem for companies? Austria's managers place the highest level of trust in their workforces, while Germany is generally confident and Switzerland is more cautious. These are the findings of a recent survey conducted by cyber security service provider Sophos.
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August 5, 2024
Cyber threat from angry employees? This risk is seen differently in the DACH countries. (Image: Unsplash.com)
Time and again, publications discuss the major threat to cyber security posed by employees. In particular, the focus is on disgruntled, bribed or angry former employees who have had data stolen. Human error is also regularly identified as another crucial and dangerous factor for cyber security. They can lead to serious security incidents resulting from carelessness within the workforce. Regular data security training for teams is therefore standard in most companies today, as is support from a modern IT security infrastructure. But how high do company managers actually consider the risk from within to be?
The cyber security service provider Sophos commissioned the market research institute Ipsos to survey representatives from C-level management (and explicitly not IT managers) in Germany, Austria and Switzerland on this question. Overall, the results show that managers in the three countries have a high level of trust in their workforces, both across industries and across smaller and larger companies.
Austria places great trust in its employees
Significantly more than half (64% in total) and remarkably more than in neighboring countries, Austrian managers rated the risk posed by their teams as very low (34%) or low (30%). Austrian retailers in particular have great confidence in their employees - as many as 62.5% of respondents believe that employees pose no risk. In general, it is also clear that it is the larger companies (200 employees or more) that rely on the safety awareness of their employees (46.2%). In the neighboring country, only 2 percent rate the danger from within as high; unlike in Germany and Switzerland, no one thinks it is very high.
Germany is generally confident
In Germany, too, more than half (56.7% in total) of the managers surveyed say that they consider the risk of security incidents triggered by employees to be very low (25.9%) or low (30.8%). A total of 26.9% see a medium risk, with even more caution among the representatives from retail companies surveyed, 35.5% of whom assume a medium risk. In Germany, only 1.5% of bosses consider the possibility of security incidents by employees to be particularly high.
For Switzerland: trust is good, caution makes sense
Swiss company managers are slightly less optimistic than their counterparts in neighboring countries when it comes to the level of cybersecurity awareness among the workforce. Here, slightly less than half of respondents (48% in total) believe that the risk from within is very low or low (24% in each case). Management in the manufacturing sector are particularly confident in this regard, with 42.1% of them describing the insider threat as very low. In Switzerland, 32% of those surveyed believe that the risk is medium, while only 2% of respondents in Switzerland rate it as very high.
Denner and REDFC: New dream team for football fans
Denner, the popular Swiss discounter, is lacing up its football boots and becoming a new main partner of REDFC. The food retailer is thus supporting Swiss grassroots sport and bringing fans even closer to their favorite teams.
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August 5, 2024
Denner is a new main partner of REDFC and supports grassroots football
As the new Main Partner of REDFC the discounter Denner is bringing a breath of fresh air to Swiss football. From now on, fans of the Promotion League, 1st League Classic and 2nd League Interregional can experience their favorite teams even more intensively live - thanks to the various stream integrations on REDFC.
With this partnership, Denner is underlining its commitment to local sport and demonstrating once again that you can not only shop at Denner at a good price, but also share a passion for football.
Stephan Wullschleger, Chief Commercial Officer of Ringier Sports, is delighted with the new partner: "Denner is the perfect addition to REDFC. Together, we want to share the enthusiasm for football throughout Switzerland."
Adrian Bodmer, Denner CEO a.i., adds: "This partnership is a perfect fit for us. REDFC is simple, close and inexpensive - just like shopping at Denner."
Push-button cell phones make a comeback: more than just a nostalgia trend?
The demand for push-button cell phones continues unabated: Sales at Galaxus and Digitec rose by 66 percent in the second quarter. But who are the buyers and what are the reasons behind this trend?
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August 5, 2024
(Image: galaxus.ch)
The return of push-button cell phones is not a passing trend, but an integral part of the current consumer landscape. While smartphones are becoming increasingly complex, many consumers are longing for simpler, less complicated technology. The so-called "digital detox" is gaining in importance. Push-button phones offer a welcome break from the constant stream of notifications and make it possible to consciously switch off from everyday digital life.
One of the greatest strengths of push-button cell phones is their battery life. For many users, a long battery life is a priority, especially when they are on the move and do not want to be constantly dependent on a power outlet. Push-button cell phones are also suitable as first cell phones for children and teenagers. They offer the opportunity to stay in contact with others without the risk of being completely immersed in the digital world. In addition, push-button phones are generally more robust and cheaper than smartphones, which makes them an attractive option for people who don't need to constantly protect their cell phone or are looking for a device that won't break easily.
While one might initially assume that push-button cell phones are mainly bought by older people, the data from Galaxus and Digitec show a more differentiated picture. Although the older generation is indeed an important customer group, younger people also make up a considerable proportion of buyers. Push-button cell phones are particularly popular with teenagers and young adults who value simplicity, durability and a break from everyday digital life.
The increasing demand for push-button cell phones has also brought manufacturers onto the scene. They are responding to the needs of consumers and developing new models that meet the requirements of the older generation as well as the wishes of the younger target group. Great emphasis is placed on intuitive operation, a long battery life and an appealing design.
The success of push-button cell phones shows that there is still a market for simple and uncomplicated technology, even in times of digital transformation. The return of the push-button cell phone is more than just a nostalgic trend, but a sign of a growing desire to slow down and use digital devices more consciously. For advertisers and marketers, this trend offers new opportunities to reach their target groups with tailored messages that focus on simplicity.
Founders Academy launches new event series
The Swiss Startup Association (SSA) announces the start of a new series of events in its "Founders Academy". The first session "From value proposition to value creation: Integrating IP into Your Startup's Success" will take place in cooperation with E. Blum AG.
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August 5, 2024
The multi-part series is aimed at start-ups at all stages and offers comprehensive insights into the challenges and opportunities of founding a company. Experts from law, business and the startup scene share their knowledge and experience. The first session will focus on the importance of intellectual property (IP) for the success of start-ups.
The core topics of the first session are the legal foundations of intellectual property, practical examples from the startup scene and the importance of IP for investors. The Founders Academy offers start-ups a platform for exchange and further training. The SSA actively supports the Swiss startup scene by imparting specialist knowledge and creating networking opportunities. The Swiss Startup Association is the leading representative of the Swiss startup scene and is committed to improving the framework conditions for startups.
Baloise Session and Gelati Gasparini: A sweet melody for 20 years
The renowned boutique music festival Baloise Session and the popular Swiss ice cream manufacturer Gelati Gasparini are celebrating their twenty-year partnership this year and are announcing the extension of their collaboration.
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August 5, 2024
For two decades, the Baloise Sessionfamous for its concerts with world stars in a unique club table atmosphere, treats its guests to delicious ice cream from Gelati Gasparini. This successful collaboration, which is based on quality, innovation and passion, is now being continued.
Beatrice StirnimannCEO of the Baloise Session, comments: "The 20-year collaboration between the Baloise Session and Gelati Gasparini is proof of the power of a successful partnership. The combination of great music and delicious ice cream makes our artists, our visitors and, of course, our crew happy."
Marc Schaller of Gelati Gasparini adds: "We are honored to be part of this international boutique music festival and to treat all attendees to our artisanal ice creams. Music lovers and foodies can continue to look forward to the sweet combination of music and ice cream."
The Baloise Session has been enchanting visitors with top national and international stars every fall for 39 years. The intimate setting with only 1,550 spectators, the special club table seating with candlelight and the proximity to the stars offer an incomparable musical experience. The next edition will take place from October 17 to November 8, 2024 in the Event Hall at Messe Basel. This year's program will be announced on 21 August.
Gelati Gasparini is a Swiss ice cream manufacturer based in Münchenstein, Basel-Landschaft. Using traditional craftsmanship, they produce ice cream products for immediate and home consumption as well as for the catering trade in a wide variety of flavors. As part of the association gaw - Gesellschaft für Arbeit und Wohnen, the manufactory offers people with mental disabilities a supportive and varied working environment.
Swiss hospitals are slipping from a weak to an emergency situation
A new study by the auditing firm PwC shows that more and more Swiss hospitals are chronically underfunded. Rescue packages are required, but these are likely to cost taxpayers over CHF 1 billion a year. According to PwC, solutions lie in adapting tariff systems, reducing requirements, strengthening competition and, last but not least, improving quality.
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August 5, 2024
The hospital associations of the Canton of St. Gallen - here the Cantonal Hospital of St. Gallen - also posted a loss in 2023, namely CHF 58.9 million, despite an increase in revenue. This fits in with the overall picture of the "alarming" financial situation of Swiss hospitals according to PwC. (Image: Cantonal Hospital St.Gallen)
This year's study "Swiss hospitals: This is how healthy their finances were in 2023" by PwC Switzerland speaks plainly: the financial situation of Swiss hospitals is alarming. Some cantons have already taken out rescue packages, and others are likely to follow. This raises the question of which facilities are still necessary and sustainable and which are not. The planned packages are likely to cost Swiss taxpayers over CHF 1 billion a year in view of the gaps and the support already provided, the study calculates. The study was conducted in July 2024 on the basis of the published annual accounts of 44 acute hospitals and 12 psychiatric clinics. In order to reflect the reality in practice, the study contains excursuses on various key topics and three interviews on best practice with renowned industry personalities.
Existential threat to acute care
According to PwC, the financial year 2023 shows worrying health figures for acute hospitals: eroding margins, falling liquidity, declining equity ratios. As tariff adjustments did not keep pace with inflation, the median EBITDAR margin shrank to a worrying 3.6 %, which is significantly below the industry target of 10 % defined by PwC and also marks the lowest level since the introduction of the SwissDRG tariff system in 2012.
In 2023, even more hospitals will be making losses than in the previous year. In view of the current financial results, hardly any of the study hospitals could survive on their own financial strength in the long term. This presents the cantons, as planners of healthcare provision, with difficult decisions with far-reaching consequences for the Swiss healthcare system. Patrick Schwendener, Head of Healthcare Deals at PwC Switzerland, comments: "Although many hospitals and their owners are aiming for an EBITDAR margin of 8 % to 10 %, they are not operating profit-oriented. This attitude sends out the wrong signals and ultimately jeopardizes the existence of the facilities."
Psychiatric clinics continue to grow
Psychiatric clinics increased their total revenue by a median of 4.8 % in 2023 to a new record high. Growth was driven by a substantial increase in inpatient and outpatient revenue. The latter increased by a median of 11.6 % compared to the previous year. The EBITDAR margin climbed to a median of 8.1 %. Accordingly, psychiatric clinics are also sufficiently liquid to meet their short-term payment obligations. High capacity utilization, the necessary investment volumes and the worsening shortage of specialists remain key challenges in this segment.
First aid yes, but
Since the beginning of 2022, the structural adjustment of the Swiss hospital landscape has accelerated due to financial challenges and a lack of specialists. System-related consolidation makes sense, but an uncoordinated approach can distort competition and prevent sensible structural adjustments. The cantons' planned first aid measures are likely to cost Swiss taxpayers a cumulative total of over CHF 1 billion per year. Philip Sommer, Head of Healthcare Consulting at PwC Switzerland, comments on this fact as follows: "Rescue packages are not a sustainable solution. In the long term, reforms are necessary to ensure the efficiency and stability of healthcare provision."
Systemic relevance as a key criterion
As a key argument for a targeted rescue of hospitals, PwC recommends focusing on the systemic relevance of individual facilities. A facility is systemically relevant if its closure would have a fundamental impact on the healthcare region. Whether for equity or debt subsidies, guarantees, compensation for public services, takeovers or rescue companies: In the decision-making process for restructuring, the cantons must define a suitable set of instruments for each individual hospital in an objective and owner-neutral manner and communicate them openly. Stefanie Schneuwly, Senior Manager Consulting Healthcare at PwC Switzerland, explains: "Hospitals that receive financial support from the cantons must be measured against clear criteria and requirements. This should be made transparent."
Politically preventing collapse
The current crisis is structural in nature and has grown over the years. Cost pressure, labour shortages, poorly financed outpatient care, a lack of necessary investment in digital transformation or infrastructural modernization and a lack of networking of hospital structures are putting financial pressure on hospitals. In order to prevent the collapse of the high-quality Swiss healthcare system and provide incentives for integrated, networked care, PwC believes that political adjustments to the framework conditions are necessary. The regulatory authorities should create better framework conditions, for example by using the uniform financing of outpatient and inpatient services directly for the right incentives in the tariff systems, adjusting the tariff systems more quickly to the cost reality via inflation adjustments, reducing the regulatory requirements in order to promote innovative care models and focusing on quality in the long term.
"CMO of the Year 2024": A portrait of the nominees
After it was announced at the beginning of July 2024 who was shortlisted for the title of "CMO of the Year 2024" in Switzerland, we are now presenting the nominees "one by one". We start with Joséphine Chamoulaud, former CMO and current CEO of the insurance company Smile.
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August 4, 2024
In the first week of July, the finalists for the "CMO of the Year 2024" award were announced (m&k reported). Joséphine Chamoulaud, CEO of Smile and former CMO of the insurance company, is one of the nominees - and the first of the candidates we are presenting "in detail".
A steep ascent
Joséphine Chamoulaud's rapid rise at Smile is like a high-speed elevator ride - characterized by innovation and courage. Chamoulaud has been CEO of Smile since February 2024, after successfully positioning the company as a digital lifestyle brand as CMO. "The nomination means a lot to me," says Chamoulaud. "It is a special appreciation that I am still recognized for my marketing work as CEO." Her time as CMO was characterized by groundbreaking measures such as influencer marketing, initial activities in the metaverse and a new sound identity.
The significance of the "CMO of the Year" title
The "CMO of the Year" award underlines the central role of marketing in the Swiss economy. Marketing is becoming increasingly important due to digitalization, sustainability and meaningfulness. The "CMO of the Year" serves as a role model and inspires future professionals. Five outstanding candidates were nominated this year: Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from intelligentfood Switzerland.
Innovation and customer focus
Chamoulaud emphasizes that innovation has always been part of Smile's DNA. Smile, as the first insurance company with a freemium business model, has introduced groundbreaking measures under her leadership. "Our biggest uplift was the internationalization of the brand and the associated doubling of our team," says Chamoulaud. Smile's digital business model enables a seamless customer experience and is based on the motto "no blah blah blah". This philosophy offers simple, fast and flexible solutions for customers and positions Smile as a digital lifestyle brand.
Sustainability as a corporate mission statement
Sustainability is a central element of Chamoulaud's work. Smile offers a wide range of sustainability services under the label "smile.green Engagements". "Sustainability must be thought of in a sustainable way - ecologically, socially and economically," explains Chamoulaud. Smile focuses on electronic customer communication, environmentally conscious driving and sustainable claims management. Supporting Viva con Agua drinking water projects and holding the first NFT auction in the insurance industry to promote these projects underlines this commitment.
The jury's conclusion
Joséphine Chamoulaud's impressive journey from CMO to CEO of Smile and her innovative approach to marketing is inspiring. With a clear focus on customer centricity, sustainability and innovation, she has successfully positioned Smile as a digital lifestyle brand. Who will win the title of "CMO of the Year" 2024 will be revealed at the exclusive award night in the Papiersaal - until then, it remains exciting to see who will prevail against the strong competition.
"A European solution for global demands"
On the rooftop terrace of "Decentriq" in Zurich West, founder Maximilian Groth provides insights into his deep-tech company and explains how it plays a crucial role in the post-third party cookie era in Switzerland.
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July 21, 2024
Decentriq founder Maximilian Groth on the roof terrace of his company in Zurich West. (Image: Anna Kohler)
m&k: Maximilian Groth, could you briefly explain how Decentriq came to be founded?
Maximilian Groth: Five years ago, I founded Decentriq together with my business partner Stefan Deml. We now have 30 employees. The idea for this platform was born when we were both working in a company that analyzes and then monetizes cell phone data worldwide - this is done together with mobile phone providers. The question arose as to whether we could help enrich this data with data from third-party providers such as credit card providers. Combining data is very difficult for reasons of data protection and data security. And above all, you don't simply entrust your valuable data to another company.
So Decentriq was born out of this idea?
Exactly. We then had the idea of building a technological platform that would allow companies to work together more easily and in a compliant manner. As a company, we have a strong technological background and are categorized as a deep tech company. A few weeks ago, we won the ZKP Technopark Pioneer Prize, which has been awarded to one company every year since 2001. This prize is endowed with 100,000 Swiss francs. This is a great recognition for us. Our nickname among foreign companies is often "The Switzerland of Data".
Why are you called that?
We have created a neutral environment where you can collaborate on sensitive data in a secure and user-friendly way. A bit like Switzerland (laughs). What Switzerland is politically, we bring to the data economy. The Swissness factor is well received. We therefore say that we are really not a SaaS company in the sense of "software as a service", but a "SaaS Switzerland as a service". On a technological level, we embody what Switzerland promises politically: trust, value, neutrality and reliability.
Who uses the Decentriq platform?
We are generically positioned. We are used by a wide range of industries - the healthcare sector, banks, brand groups and sports data companies. In the healthcare sector in particular, large hospitals use our platform to make data available for research. We have already worked with the Ministry of Defense in the area of cybersecurity and with the city of Zurich in the area of public transport. We work with renowned companies in both the private and public sectors. Data protection and data security are our top priority, and we can guarantee this technologically.
What exactly is the platform like? How is data security guaranteed?
We have our background in cryptography. All data that is uploaded to our platform is encrypted beforehand - and it stays that way. The company can define how and by whom the data may be used. This is called "purpose bound data sharing". In this way, we can cryptographically ensure that the data is only used for a specific purpose. In short: data is valuable, and we exist to ensure that it cannot be accessed and used by just anyone. The company always controls the data and determines who can use it, how the data can be used and for how long. Data can now be used that previously could not be used, for example in the healthcare sector, for data protection reasons.
What is the technology behind it?
The technology we use is called "confidential computing". This is the same technology that Google will use in the future for its "Privacy Sandbox". Apple uses the same technology to ensure data security for its iPhone users.
How do media and media companies use this platform?
We offer solutions for the post-third party cookie era. Brands want to reach their target group in a compliant way. This is why we work with major media companies - not only in Switzerland, but also internationally. For example, RTL Ad Alliance in Germany is our client.
How exactly can you imagine this?
Let's take an example: Goldbach, with whom we have been working successfully for over a year, stores its first-party data in encrypted form on the platform, and brands do the same. A seed is then created, on the basis of which audiences are created and campaigns can be played out specifically to the target groups. This is also possible across multiple publishers. We work with many Swiss publishers. As a result, we have created something like a Swiss Garden.
They therefore offer these companies a way to keep the advertising money in the country.
Exactly. The advertising industry is a billion-dollar business, and so much simply flows out to the big foreign tech companies. Besides the American and Chinese platforms, most Swiss spend the most time on national platforms. So why shouldn't this behavior be used for advertising - even across national borders? Large agencies such as Publicis also rely on our platform. When I pitch to a European company, I start with the claim "A European solution for global demands".
What is the professional composition of Decentriq's 30 employees?
On a cultural level, it is clear to us and is also part of our values that we see data protection and data security as human rights. We are not open to discussion in this regard. Around 20 people are dedicated to engineering and product development, and around ten are involved in operations and commercial. We have major customers that we support, the platform regularly receives new features, is scaled and developed further, but at the same time we are driving marketing and sales forward.
How do you do marketing for a deep tech product like yours?
We learn every day. We are working on how to make the abstract tangible. The analogy to Switzerland has helped a lot - the neutrality, the security, the quality, you can remember that. I personally underestimated that for a long time. Customers need to have that in mind. I often start with the question of whether anyone knows what SaaS stands for. Everyone knows, but then I say "Switzerland as a Service". And then the ice is broken. But then it's still a long way to encryption technology,
How convincing is Decentriq in terms of content?
We have invested in technical documentation and legal clarifications from renowned international law firms - because clean use cases are important. And, of course, the companies we work with and that rely on our technology are also a good reference.
For example?
In the DACH region, these include Goldbach, Ikea, RTL Ad Alliance, Adverserve, the Swiss military and, in the healthcare sector, Aachen University Hospital. We also work with large banks. The award we won as a leading deep tech company in Switzerland is of course also a reference.
What drives you personally?
Working with our team from Switzerland to create a platform that organizations around the world can use collaboratively to work on data in a networked way and thereby create added value for society. Advertising, for example, is essential in the financing of quality journalism.
COMPLYANT: The future of compliance management - efficient, comprehensive, user-friendly
PUBLIREPORTAGE Swiss legislation is complex and is regularly updated and revised. Companies are therefore faced with the challenge of constantly adapting to these changes in order to remain legally compliant. The COMPLYANT software from IPSO ECO offers a comprehensive solution to precisely this problem.
Editorial
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July 12, 2024
COMPLYANT maps the legal regulations relevant to companies in the areas of environment and safety and updates them annually. The focus is on Swiss federal law. It is supplemented selectively by international guidelines, cantonal decrees and information sheets as well as company-specific regulations, which can be stored individually. (Image: COMPLYANT)
What is COMPLYANT?
COMPLYANT is a compliance software for Swiss legislation in the areas of environmental protection, plant safety and occupational health and safety and is suitable for companies of all sizes and industries.
The various Swiss legal requirements are structured thematically in questionnaires. This means that even non-lawyers such as quality experts, environmental officers, safety officers and facility managers can easily check compliance with the requirements.
Customer experiences from various industries show how COMPLYANT simplifies compliance and increases process efficiency.
How does COMPLYANT work?
A virtual assistant guides the user through thematically structured catalogs of questions. After checking the legal basis, the current situation is recorded. The necessary steps are derived from this and a task list is created.
The reporting shows the current status of legal compliance at all times. It serves as proof within the framework of the quality, environmental and safety management standards ISO 9001, 14001 and 45001. In addition, outstanding tasks can be displayed to provide an overview of the need for action.
If required, several locations can be evaluated separately. Thanks to the multi-client architecture, site managers can benefit from shared knowledge.
The software creates the basis for an optimal compliance management system. In contrast to other compliance management software, only the adapted requirements need to be checked in subsequent years. This minimizes the effort and the new proof of compliance is created with just a few clicks.
How do we support our customers?
In addition to the COMPLYANT software, IPSO ECO offers comprehensive services ranging from implementation and training to ongoing support. These services ensure that companies can exploit the full potential of the software.
Developed and hosted in Switzerland
Applicable for internal compliance guidelines or general location determination
Aligned with the management systems according to ISO 14001:2015 and ISO 45001:2018
Has a positive impact on corporate governance and corporate reputation
Experience how COMPLYANT can revolutionize your compliance management. Visit our website for more information or contact us directly for a demo. Let COMPLYANT become the centerpiece of your compliance management.
Who is IPSO ECO?
IPSO ECO is an independent Swiss consultancy for environmental management and sustainability since 1987. We are the competent partner for all companies whose products or services have an impact on the environment.
We support you from the planning stage through construction to operation and dismantling, so that companies from a wide range of industries can meet all relevant ecological, business and environmental requirements and criteria.
"Compliance is our top priority. COMPLYANT not only provides us with the context for the legal principles. It also offers a convenient cross-site assessment and action planning."
Pius Rösch, Head of Safety and Environmental Management Switzerland, Emmi Schweiz AG
"The relevant environmental and safety topics are structured in such a user-friendly way that you have a great overview and no need for tedious research."
Thomas Stollmaier, Sales Administration Clerk, Düring AG Ebikon
"COMPLYANT clearly shows us any gaps so that we can react in a targeted manner."
Marco Fasoli, Workshop Manager/Environmental and Energy Officer, Maestrani Schweizer Schokoladen AG