Nexoya strengthens Advisory Board
Nicolas Glauser is co-founder of the digital marketing agency flin.agency. Nexoya benefits in particular from Glauser's previous experience as Head of Performance Marketing at the communications agency Farner Consulting in Zurich in the further development of its product. Based in Zurich, Ann-Kristin Koch is VP Corporate Communications and heads external and internal communications and public affairs at the international technology group Ruag [...]
Nicolas Glauser is co-founder of the digital marketing agency flin.agency. In the further development of its product, Nexoya benefits in particular from Glauser's previous experience as Head of Performance Marketing at the communications agency Farner Consulting in Zurich.
Based in Zurich, Ann-Kristin Koch is VP Corporate Communications, managing external and internal communications and public affairs for the international technology group Ruag International, including the new space brand Beyond Gravity. As a board member, she advises the founders of Nexoya on all external communications issues.
Ann-Kristin Koch says: "Working on the Board is a win-win situation. I like to pass on my many years of experience from large corporations and open doors in my network. At the same time, I learn how to think about communication campaigns in a lean and efficient way from the perspective of a start-up. Nexoya, with its tool and available data, sits right at the source of an optimal cost-revenue balance."
The CEO of Nexoya, Marco Hochstrasser: "In view of our further internationalization and the upcoming growth, we want to establish the competencies in our Advisory Board as broadly as possible. With Ann-Kristin Koch and Nicolas Glauser, we have gained a proven expert in their fields who will set important accents in our strategic development."
The SaaS platform "nexoya Marketing Analytics" optimizes digital multi-channel marketing campaigns in real time based on artificial intelligence. Currently, Nexoya is represented at its headquarters in Zurich for the Swiss market and with a team in Berlin for customers in Germany. In the course of further internationalization, the team's next step will be to focus on the UK and the USA.
Nyon, with over 21,000 inhabitants, is part of the Geneva-Lausanne metropolitan region. This economic area is the largest metropolitan area in Switzerland after Zurich. Well-known companies such as Hublot or the UEFA football association have their headquarters in Nyon.
Florian Maas, COO of Neo Advertising: "We are very excited about the future partnership with the city of Nyon, because in and around Nyon we already offer digital and analog advertising space in malls, Coop stores and Coop Pronto gas stations as well as at Let's Go Fitness, among others. By winning the bid, we are expanding our OOH offering by a further 28 analog advertising spaces on public land and can thus offer our customers an attractive portfolio in Nyon and the greater Geneva area."
After winning the mandate, The House will be responsible for media strategy, channel planning, buying, and the operation and optimization of campaigns in digital and analog media. Hutter-Consult is the third MYTY Switzerland agency to take over campaign tasks in social networks and search.
The main focus is on the image campaign, which will be experienced via the primary channels TV, online, social media and search as well as posters and with internal communication tools as tactical reinforcement and association communication. CRK's image campaign has been running since 2021, and the mandate and specific measures, especially the current image campaign, are designed to run for three years until 2023.
Donald Schneider is considered the inventor of collaboration in marketing. In 2004, he launched perhaps the most important campaign in the company's history for H&M. He initiated a joint collection between H&M and Karl Lagerfeld. In doing so, he firmly established collaboration as a marketing tool.
Today, brands such as Chloé, Boss, H&M, H&M Home, Highsnobiety, About You, Pandora and Zalando join his client list. He is a speaker at the Swiss Brand Congress on June 13. In advance, we met him for a short interview.
Mr. Schneider, you are considered the inventor of collaboration marketing. You invented the game. How do you play it?
Donald Schneider: To remain culturally relevant as a fashion or lifestyle brand in the future, collaborations and special drops are more important than ever. And that's exactly what we specialize in with our Creative Studio, from idea to implementation.
One of your most recent campaigns includes a collaboration with Kendall Jenner for About You. Your secret to success working with such superstars?
Over the years, we have built up a super network and have collaborated and campaigned with many international celebrities. Personal contacts are the be-all and end-all in our industry.
In your view, when should a company stick with influencer marketing, and when would you rather recommend collaborations?
It depends on a client's expectations. After all, we specialize in big bangs to take a brand to the next level. With large global collaborations and the associated individually orchestrated 360-degree campaign activations. At the so-called "secondary level", this usually includes global and local influencer marketing.
What do the two partners need to make a collaboration a success?
Clearly, first and foremost, you need a brilliant idea and concept! We see this as the starting point of our work. Only then do we look for the perfect partner. Then it is important to work closely together to develop a very special and authentic product. Plus story creation and a strong hype campaign. These are completely different mechanisms than traditional marketing.
Most collaborations today are in the fashion sector. Do you see opportunities for other industries as well?
Absolutely! We do collaboration projects for a wide range of customers, including in the lifestyle sector, jewelry, home & living, and automotive. Basically, I see great potential for this in almost all industries.
What do you look for when choosing a collaboration partner? what are no-gos?
The most important thing is that a collaboration partner catches fire, and of course that usually has to do with our brilliant idea. And often with a lot of personal persuasion.
What conditions must a product manufacturer create in order to be attractive to partners?
Making large successful collaborations is very complex and not to be underestimated. In the process, the product manufacturer must be open to thinking differently and working differently. 
Pro Senectute is committed to a self-determined and meaningful life for older people in our society. The organization stands for active participation in events as well as care at home while carefully taking into account the challenges that aging brings. This is a balancing act that is approached with activating confidence and down-to-earth empathy under the claim "Stronger together.
This tension was also a central theme in the development of the sound identity. "It was important to us that the Pro Senectute sound is fresh and activating and appeals to everyone. At the same time, it should come across as unagitated, friendly and warm-hearted: "Getting older is not always fun," explains Peter Burri Follath, Head of Communications at Pro Senectute Switzerland.
In the process, the warm and earthy sound of the dulcimer, played by Valais luminary Ephraim Salzmann, in combination with acoustic blues guitar, has become the cornerstone of the Pro Senectute Sound Identity. Both instruments are well known in Switzerland, but the unusual texture in the interplay makes you sit up and take notice.
The Sound Identity is already in use at several touchpoints. One of them is the just launched "Wie Läbsch?", which guides the listener through stories by the targeted use of sound elements. Furthermore, the Service Center Experience was redesigned and prepared for specific target groups. A flexible soundscape is now available for multimedia content, for example in the current film on QR billing). The audio distillate of the Pro Senectute Switzerland brand - the audio logo - rounds off the sound asset range.
"The result completes the impact of our brand and reinforces the emotional clarity of our communication," says Tatjana Kistler, media officer and deputy head of communications at Pro Senectute, about the new sound identity. "And it was really exciting and a real job enrichment to focus on the impact of sound with DoN!"
