Swisscontent and Forward Advisors launch communications offensive for Hugo Boss

With the arrival of the new CEO, Daniel Grieder, in June 2021, a new era has begun for the MDAX company Hugo Boss from Metzingen. The agency group Forward Advisors/ Swisscontent worked with Grieder and the fashion company's communications and strategy team to prepare a comprehensive new corporate strategy called "Claim 5" for communications and spread it across suitable channels. [...]

SwisscontentWith the arrival of the new CEO, Daniel Grieder, in June 2021, a new era has begun for the MDAX company Hugo Boss from Metzingen. The agency group Forward Advisors/ Swisscontent worked with Grieder and the fashion company's communications and strategy team to prepare a comprehensive new corporate strategy called "Claim 5" for communications and spread it across suitable channels. The project manager at Hugo Boss was Carolin Westermann, Head of Global Corporate Communications. It was of central importance that every employee knows, understands and, in particular, lives the strategy. This also required a new type of communication to help shape the new corporate culture right from the start. For this purpose, the consulting agency Forward Advisors developed an overarching and cross-channel communication strategy with the main goal of communicating the new corporate strategy in a catchy and sustainable way. The communications and marketing agency Swisscontent implemented the communications measures and tools developed by Forward Advisors. The implementation was carried out through many channels, some of which were new and innovative. In doing so, the agency group, in close cooperation with those responsible at Hugo Boss, broke completely new ground and set an international benchmark - in the internal introduction and positioning of the CEO as well as in internal communications in general.

The kickoff: A global, virtual employee event

In order to present himself, his ideas, and future core values for Hugo Boss, an unusual type of presentation combined with an inspiring performance was important to CEO Grieder. Under the overarching motto "Timing, Mindset, Energy," the new strategy was staged with a stage performance. This was streamed globally from Metzingen to around 14,000 employees. Dynamic films with multimedia elements and animations, fast-paced sequences, statements by famous personalities and stirring music guided the audience through the speech. Transporting emotions and energy played just as important a role as the content itself. "The goal was to position the new CEO authentically and clearly when he took office," explains Daniel Kaczynski, Senior Partner of Forward Advisors and CEO and Chairman of the Board of Swisscontent. "The response was phenomenal". Swisscontent
Swisscontent
CEO Daniel Grieder welcomes the employees of Hugo Boss at the virtual "Get together". The presentation was streamed live from Metzingen to the approximately 14,000 employees.

Strategy videos and a CEO app

In a further phase, a strategy video was developed based on the storyline of the virtual employee event. Grieder, the Executive Board in general, and managers and departments worldwide used this video for internal and external presentations. In less than ten minutes, the CEO sums up the new corporate strategy and culture.
Swisscontent
Screenshot from the video.
Swisscontent
Screenshot of the strategy video.                                                                    
Proximity, exchange, informal interaction, trust and transparency within the company are central to Hugo Boss; they are among the most important elements of the new culture. To promote and sustainably transform this, the CEO app "My Hugo Boss" was also developed and implemented - in terms of content, visuals and technology. This enables Grieder to communicate with employees regardless of time and place. Not only stories and impressions from everyday business are shared. Under the "Ask me anything" label, employees also have the option of liking and commenting on posts, taking part in surveys, and uploading pictures and videos to the social wall.
Swisscontent
The CEO app provides dashboards on key metrics, insights into the CEO's daily life, and participation opportunities for employees.

The culture in focus

Every sustainable change requires an initial analysis of the starting position and the circumstances. It was therefore important to understand the prevailing culture in the company right at the beginning in order to derive specific desired developments for the future. To this end, Forward Advisors developed a "Cultural Change Program" in parallel with the introduction of the communications strategy. Based on this, the agency formulated recommendations for the future and conducted workshops with the executives.
Swisscontent
The "Cultural Change Program" comprises various sub-projects. In addition to the initial data collection and evaluation, the focus is now on the realization of sustainable cultural change.

Forward Advisors stand for strategic, digital and data-based Kommunicationsation. The Swiss agency advises companiesnehmer, C-Levels and Boards of Directors as well as their companies in solving their communication challenges. Youre Work is based on many years of experience as a strategic acting Untentrepreneurs as well as digitally minded and well-networked Kommunication profis. Swisscontent is one of the leading Swiss agencies in the Areas Kommunication and marketing. The agency advises and untSupports their customers from strategy development through Konception to the cross-media orchestrated implementation of the defined Massnahmen and distribution.  

Sofie develops digital presence and visual identity for 13Photo

The photography agency 13Photo has been committed to dedicated and creative author photography since 2009. As an agency for photography, 13Photo develops sophisticated imagery and, supports or advises the client from the first to the last planning step. In doing so, 13Photo works with experienced and award-winning creatives and promotes young, exciting talents The communication design agency Sofie has developed the content and design of the website [...]

13PhotoThe photography agency 13Photo has been committed to dedicated and creative author photography since 2009. As an agency for photography, 13Photo develops sophisticated imagery and, supports or advises the client from the first to the last planning step. In doing so, 13Photo works with experienced and award-winning creatives and promotes young, exciting talent Communications design agency Sofie reimagined the content and design of the website while creating a new visual identity for the 13Photo brand. With the new website, the user and brand experience has been optimized and the customer journey simplified - potential customers can get to the specific service offering and contact person in just a few clicks. The numerous features and functions such as animations, video and filters also ensure a very successful usability of the website at all times. The visual brand identity was simplified and reduced to the minimum. This conceptual element is reflected above all in the logo and the letterhead. Power, variety and diversity are provided by the unique imagery from campaigns, portraits, reports and film. This variable component complements the reduced visual language of the brand. Various interactive elements - as conceived in the menu, for example - allow the user an insight into the diversity of the visual world of 13Photo. The co-creation concept of the agencies Sofie and Marke17 was used for the conception and implementation of design and code. 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo 13Photo  
Responsible at 13Photo: Lisa Schneider (agency management), Adam Schwarz (agency management). Responsible at Sofies Kommunikationsdesign: Kevin Casado (Brand Management & Consulting, Concept, Design), Carla Berger (Design), Anja Meier (Design), Luca Fontana (Text). Responsible at Marke17: Pasquale Li Voti (consulting, concept, technology), Luca Moor (code), Timo Buff (code).

Public institutions targeted by white-collar criminals

According to the latest "KPMG Forensic Fraud Barometer", Swiss courts dealt with 68 cases of white-collar crime in 2021. The total damage of CHF 567 million, including a CHF 300 million case, was 37 percent higher than in the previous year. The actual figures are likely to be much higher, as many cases are not even reported [...]

Public
White-collar criminals particularly targeted public institutions in 2021. (Image: Pixabay.com)
According to the latest "KPMG Forensic Fraud Barometer", Swiss courts dealt with 68 cases of white-collar crime in 2021. The total damage of CHF 567 million, including a CHF 300 million case, was 37 percent higher than in the previous year. The actual figures are likely to be much higher, as many cases are not even reported. Every year, KPMG's Forensic Fraud Barometer records the court cases that have been publicly heard and published in the media. The cases taken into account are those with an offense amount of more than CHF 50,000.

Public institutions most frequently affected by white-collar crime

With 25 out of a total of 68 cases heard by the courts, public institutions were particularly frequently targeted by white-collar criminals. In seven cases, there were convictions related to illegally obtained Covid 19 loans. "I expect that we will see more such cases in the next editions of our Fraud Barometer due to a delayed effect," explains Anne van Heerden, Head of Forensics at KPMG.
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(Source: KPMG)
The second most court cases related to white-collar crime involved commercial companies - with a loss amount of CHF 134 million. Financial institutions were affected as victims in only three cases, with a single fraud case accounting for more than half of the total loss for 2021 at CHF 300 million.

Private individuals were the largest group of offenders

Commercial fraudsters were replaced by private individuals as the largest group of offenders in 2021. This group accounted for 23 out of 68 of all negotiated white-collar offenses, or one third. The average offense amount was around CHF 700,000. With 18 cases with a total offense amount of more than CHF 123 million, employees in executive functions ("management") were the second largest offender group. The average amount of crime per case was almost CHF 7 million, which is around ten times higher than for the perpetrator group of private individuals.
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(Source: KPMG)
"The crime amounts caused by management are generally higher than for private individuals or employees. On the one hand, this group of offenders often has inside information, and on the other hand, they are in a strong position to use this information for criminal purposes," explains Anne van Heerden.

Most cases in Zurich, the largest in Bellinzona

Zurich was the region most affected by white-collar crime last year: with 22 out of 68 cases, this region accounted for just under a third of the crimes tried - compared with eight in the previous year. In the Lake Geneva region, which recorded the most white-collar crimes in the previous year with 19, only six cases were tried in 2021. The largest cases of white-collar crime were heard at the Federal Criminal Court in Bellinzona, including the largest case with an offense total of CHF 300 million. The average offense total of the largest six cases was over CHF 70 million. Even excluding the largest offense or damage total of CHF 300 million, the average offense totals heard in Bellinzona were many times higher than those of the other regions.

(Social) insurance fraud most common offenses

The most frequent type of offense in 2021 was (social) insurance fraud, with 20 cases, which was litigated much more frequently compared to the previous year (2020: 8 cases). This is partly due to the seven fraud cases related to Covid 19 loans mentioned earlier. "White-collar criminals try to exploit new legal frameworks and loopholes in the system immediately and specifically for their own purposes," says forensic scientist Anne van Heerden. "Unsurprisingly, this was also the case with Covid 19 loans." Also on the rise last year were court cases involving fraud. In these cases, perpetrators convince the victim to make an advance payment under false pretenses, for example, but the payment is not followed by the agreed-upon or promised service. Source and further information: KPMG

This article originally appeared on m-q.ch - https://www.m-q.ch/de/oeffentliche-institutionen-im-visier-von-wirtschaftskriminellen16335-2/

Koch agency creates new brand identity for Pidas

Your company will only run if your IT is up and running. And only if IT problems are solved efficiently can employees perform optimally. That's why excellent IT end-user support is so important. Support that guarantees maximum reliability and creates new wow effects every day. It is exactly this wow support that Pidas wants to deliver. With this DNA, Pidas has developed a new support concept for [...]

Pidas Your company will only run if your IT is up and running. And only if IT problems are solved efficiently can employees perform optimally. That's why excellent IT end-user support is so important. Support that guarantees maximum reliability and creates new wow effects every day. This is exactly the kind of wow support Pidas wants to deliver. With this DNA in mind, Pidas has developed a new support concept for the DACH region. From now on, the company will focus exclusively on IT end-user support. The solution is based on the interaction between man and machine or, in other words, between chatbot, support staff and the intelligent IT machine "CORA".

Making people wow!

Under the umbrella of the new promise "Making people wow!", Pidas' new look was launched in the spring. The company now comes with a modern, clear and sustainable identity. Scalable to all communication channels, the new design works both classically and digitally and is intended to convey the "wow effect" both externally and internally to the company. The company's own employees form the basis of the refreshing visual world. Pidas Pidas Pidas Pidas
Responsible at Pidas: Frédéric Monard (CEO), Melanie Müller (Head of Marketing & Communications). Responsible agency: Agencychef.ch.

Cyber Risk Management: Awareness alone is not enough

Supervisory bodies are increasingly required to fulfill their legal control and supervisory duties also in dealing with cyber risks, according to the findings of a new study on dealing with cyber risks in companies. In addition to the legal obligation, however, there are also good reasons from a business perspective to invest in cyber risk management, the study, which was conducted by the University of Applied [...]

Cyber Risk
According to a study, many companies still take cyber risk management a bit too lightly. (Image: Unsplash.com)
Supervisory bodies are increasingly required to fulfill their legal control and supervisory duties also in dealing with cyber risks, according to the findings of a new study on dealing with cyber risks in companies. In addition to the legal obligation, there are also good reasons from a business perspective to invest in cyber risk management, according to the study, which was conducted by the Lucerne University of Applied Sciences and Arts together with the insurer Mobiliar and the business umbrella organization economiesuisse. After all, cyberattacks could cause considerable damage to organizations, which in the worst case could mean heavy fines, a severe loss of reputation, the withdrawal of operating licenses or bankruptcy.

A ship without a captain: lack of statements on cyber risk readiness

According to the study, many companies seem to lack a central foundation for managing cyber risks: None of the organizations surveyed explicitly defined the extent to which cyber risks should be consciously taken in order to achieve business goals. "From a risk management perspective, it's comparable to a ship that doesn't have a captain," says Stefan Hunzikerauthor of the study and head of the Risk & Compliance Management Competence Center at the Lucerne University of Applied Sciences and Arts. Apparently, the development of so-called risk appetite statements causes great difficulty in practice. The HSLU study further shows: in dealing with cyber risks, there is a gap between the technical IT infrastructure level and the organizational level. "Cyber risks are still understood too strongly as a purely IT issue. Accordingly, they are managed in a decentralized and operational manner and are not integrated enough into enterprise-wide risk management," explains Hunziker. Here, a discrepancy between the relevance of risk (awareness) and "risk governance" can be observed. "This circumstance prevents a consistent comparison - and thus also a meaningful prioritization - of cyber risks and other risk categories at top management level," says the expert. As a first step in the right direction, he recommends fostering collaboration between the chief information security officer (CISO) and risk manager. "Because this is primarily where the bridge is built between technical cybersecurity and business risk management," Hunziker says.

People" as a risk factor: additional investments required

Often, the simplest and equally effective measures for dealing with cyber risks are still neglected. Stefan Hunziker: "The definition of cyber risks may therefore also be somewhat misleading, as many causes of risk are not to be found in cyber space, but in human misconduct." The analogy with medicine is helpful: there, it has long been known that correct human behavior prevents the transmission of diseases. Regular disinfection, disciplined hand washing and keeping a distance have been established behaviors - at least since the outbreak of the Corona pandemic. The present study confirms that the "human factor," or human behavior, is still too little addressed in the area of cybersecurity compared with technical measures. "The 'human factor' makes up only one element in the continuous improvement process of cybersecurity, but it is a very important one," Hunziker said. Human behavior in dealing with cybersecurity should be trained so that it becomes as natural and "normal" as sneezing into the crook of your arm.

Cyber Risk Management and Cloud Migration

Many cyber risks are caused by cloud usage. This makes it all the more important for organizations to plan their move to the cloud well and accompany it with appropriate measures. "The creation of a clear strategy is at the very beginning of a well-planned migration to the cloud," says Armand Portmann, author of the study and head of Information & Cyber Security | Privacy at the Department of Computer Science at the Lucerne University of Applied Sciences and Arts. Fortunately, the majority of the organizations surveyed have such a document, which describes the framework conditions for the introduction and use of cloud services. This allows the conclusion to be drawn that the topic of cloud computing now also enjoys attention in the management bodies. "There is an awareness that the use of cloud services is associated with risks," says Armand Portmann. When it comes to naming the risks involved in using cloud services, however, the organizations surveyed are not at a loss for answers. "Among the top three are loss of confidentiality, or breach of data protection, dependency on the cloud service provider and issues of liability," explains Fernand Dubler, study author and research associate at the Lucerne University of Applied Sciences and Arts. The topic is complex. Therefore, he says, it is not surprising that the measures needed to mitigate these risks are not straightforward. Dubler adds, "These measures are extremely diverse and must be developed individually from the specific outsourcing situation. This often poses very significant challenges for the organizations concerned." Source and further information: Lucerne University

This article originally appeared on m-q.ch - https://www.m-q.ch/de/cyber-risk-management-bewusstsein-allein-reicht-nicht/

Risk Big Data: Many companies neglect data quality

Companies are collecting more and more diverse data and using more and more channels to interact with their customers. Not infrequently, this results in fragmented data silos that can only be broken up and centralized with great effort. Against this background, there is a great danger that inaccurate, incomplete, and outdated data sets will be created, which will reduce the informative value and topicality of [...]

Risk Big Data
Risk Big Data: The secure and legally compliant deletion of data no longer concerns only IT or data managers, but many departments and employees. (Image: Depositphotos.com)
Companies are collecting more and more diverse data and using more and more channels to interact with their customers. Not infrequently, this results in fragmented data silos that can only be broken up and centralized with great effort. Against this backdrop, there is a great danger that inaccurate, incomplete, and outdated data sets will be created, reducing the meaningfulness and timeliness of the insights gained in analyses.

Risk Big Data

The complexity has also increased in legal terms - keyword: EU Data Protection Regulation (DSGVO). This also relates in particular to the question of data deletion. According to a Blancco studya specialist in data maintenance, almost all (96 percent) of the more than 1,800 companies surveyed worldwide have guidelines for handling and deleting data. However, most companies fail to communicate these regulations comprehensively to their employees.

Sensitive data can fall into the wrong hands

Against this background, many companies have a feeling of false security in data handling - especially when it comes to deleting data. As the study further shows, this often takes the form of the purely physical destruction of data media or deletion or formatting processes. However, simply formatted hard disks are comparatively easy to recover, and this can potentially lead to sensitive data falling into the wrong hands. A similar risk also exists when employees leave the company or obsolete laptops, desktops, hard drives or server hardware are earmarked for disposal. According to the study, about half of all end-of-life devices are disposed of by third-party vendors, removing them from the company's immediate sphere of influence. If the devices are stored for a long time before being deleted, or if there is insufficient documentation of what data has been securely deleted, companies can quickly find themselves in need of explanation. 

Institutionalize data competence and create clear responsibilities

The mere formulation of guidelines for compliance and data protection as well as for handling and deleting data is not sufficient against this background. Companies that work with data and its analysis also need clear personnel responsibilities for the topic of data competence and data security - for example in the form of a CDO (Chief Data Officer or Chief Digital Officer) - above and beyond the mere text of the regulations. This person is responsible for the implementation of the relevant guidelines, drives their compliance and implementation, and calls for or communicates the processes required for this.

How to delete data securely and in compliance with the law 

  • The first step is to define the framework conditions. This includes defining standards with regard to availability, use, data quality, access, security and data protection.
  • Responsibilities for policy implementation and compliance monitoring must be clearly assigned.
  • The times for purging and deleting personal data as well as retention periods should also be defined in the framework. The legal requirements (such as the DSGVO) must also be taken into account here.
  • The predefined guidelines must be communicated throughout the company and all employees must be sensitized to the topic of data quality.
  • The data erasure policy should cover all IT assets - including smartphones, tablets, PCs, servers and the virtual infrastructure.
  • It is important that devices with sensitive data do not leave the company or the data center environment - this is especially true in light of the fact that hybrid work models no longer clearly separate the private and business use of end devices.
  • Care should also be taken with end-of-life devices to ensure that their data remains within the IT infrastructure sphere of influence of the respective company - for example, in the case of recycling or donation. In these cases, data should be deleted from the devices on site and the cleanup should be verified with an appropriate certificate.
  • If an external provider takes over the disposal of old devices, he should create a complete chain of evidence of how the goods have been handled in detail since collection. In this case, it is recommended that a data destruction certificate be issued for each device.
  • Devices should be disposed of at the end of their service life, preferably within 24 hours.
Source: Sage

This article originally appeared on m-q.ch - https://www.m-q.ch/de/risiko-big-data-viele-unternehmen-vernachlaessigen-die-datenqualitaet/

A new tune for Switzerland: Accenture Interactive becomes Accenture Song

Werbewoche.ch: Benjamin Tück, Accenture Interactive, together with its various sub-brands, is the largest digital agency in the world. Now you've decided on a comprehensive transformation, culminating in an almost poetic rebranding: From now on, you'll be operating under the name "Accenture Song." Why? Benjamin Tück: I would like to speak not only of transformation, but rather of further development. [...]

Accenture Werbewoche.ch: Benjamin Tück, Accenture Interactive, together with its various sub-brands, forms the largest digital agency in the world. Now you have decided to undergo a comprehensive transformation, culminating in an almost poetic rebranding: From now on, you'll be operating under the name "Accenture Song." Why? Benjamin Tück: I would like to talk not just about transformation, but rather about further development. The pandemic has taken a lot out of all of us over the past two years - as individuals, but also as employees or as managers. And yet, at Accenture, I believe we've been able to use this time productively: We've been thinking about how to completely reinvent customer relationships, sales, commerce, marketing, as well as business innovation. In parallel, the number of people working with us has more than doubled in the past 18 months. A structural adjustment and bundling of competencies is a logical consequence of these two developments.   So it's not just a new name, but a new organizational set-up. How is that set up? The setup is integrated and scales along content dimensions to quickly provide custom-fit solutions for the customer's ever-changing requests. Diverse agency expertise is aligned along customer challenges. A classic agency setup is no longer sufficient to serve the transformation challenges of our customers and to achieve sustainable growth and stability.   What exactly does this show in? In product or service innovation and design, marketing transformation, forward-looking sales and commerce, brand communication, and understanding and tapping into new frontiers like the metaverse ... among other things, this is what we set ourselves up for in a "seamless organization", that is, a fully integrated organization.   Fully integrated organizations usually bring with them clarity and structures that are designed to make it easier for customers to work together. Wouldn't a somewhat less "poetic" name have been obvious? You weren't the only one who reacted with surprise to our new naming. In deriving the name, let me start with our corporate culture: I can say with conviction that we have long lived a culture of permanent change and put it into practice in our work. Accenture Song builds on this: A song, a song, stands for an ancient, universal form of human craft. What associations does the term trigger for you? Not also connection, inspiration, technical skill and experience; all combined in one great harmony? This symbiosis we are now undergoing has a lofty goal: to help unleash the imagination and ideas of our employees to achieve tangible results for customers.   Will you also try to play those instruments that were previously the domain of the more "classic" marketing and communications agencies? It is well known that several large consultancies also want a piece of this "pie". I think the market perceives - and accepts - our expertise in technology, consulting and innovation very well. Now, to answer your question, we're going to shift our focus even more to creation, communications and media. Bringing our teams together under Accenture Song will give us a broad base to do that. You know, the name Accenture Song reflects the many dimensions and layers of who we are and what we can achieve for our female clients. "Song" begins our new chapter of existence, where we can all feel part of a community and culture. It represents how we bring together imagination, intelligence and technology.   What happens to all the sub-brands that you have acquired with Accenture Interactive in recent years - and in some cases painstakingly developed and sharpened? Will they disappear? Our more than 40 acquisitions over the past decade will market uniformly as Accenture Song to strengthen our synergies in product innovation, experience design, marketing and commerce. In Switzerland, there aren't quite as many; here, Boomerang, Fjord, Sinner Schrader Swipe and Wirestone operated as part of Accenture Interactive or, newly, Song. So for our location, the move is relatively small; the teams have worked together for a long time without friction or barriers. But Accenture Song as an umbrella brand will, above all, allow us to build expertise in areas that have not been in focus before by bringing our global experts together under one roof.   How would you like to use the changes in your organizational structure to the benefit of Swiss customers? In almost every conversation I have with our customers, the question of relevance comes up: How can your company remain relevant - for customers, employees and society? I already talked at the beginning about how rapidly the world and thus people's needs are changing - and of course our customers notice that, too. They ask themselves, "What kind of products or services do I offer, how do I reach my female customers, how do I interact with all my stakeholders?" Please keep in mind very clearly: companies are working towards a future that is very different from the one they were originally designed for, and in which they should still grow! We want to provide all the assistance it takes: Accenture Song's consolidated capabilities will hopefully enable us to become mission-critical partners in Swiss ecosystems, to accompany large digital acquisitions from strategy to campaign implementation, to develop new product groups and value streams with our clients, and to lift e-commerce into the metaverse together with them.

Change and football expert Beni Huggel at the 40th Meet Swiss Infosec

On May 2, the time had come again: "Meet Swiss Infosec" opened its doors at the Radisson Blu Hotel in Zurich Airport for the notabene 40th time. Trends, developments and solutions in the field of integral security are the focus of this well-established event, which was hosted by Reto C. Zbinden, CEO of Swiss Infosec AG. The event [...]

Beni Huggel
Beni Huggel, change and football expert, at Meet Swiss Infosec! on May 2, 2022. (Photo (c) Swiss Infosec AG)
On May 2, the time had come again: "Meet Swiss Infosec" opened its doors at the Radisson Blu Hotel in Zurich Airport for the notabene 40th time. Trends, developments and solutions in the field of integral security are the focus of this established event, which was hosted by Reto C. Zbinden, CEO of Swiss Infosec AG. This time, the motto of the event was "Security as a Change Maker". The exciting presentations impressively showed how much security makes the difference and how much new technologies and new attack methods demand innovative security measures. But also new requirements such as the ISO 27002 update and new laws such as currently the new Data Protection Act and the Federal Information Security Act (ISG) ensure that security remains an ongoing topic. Last but not least, keynote speaker Beni Huggel also provided a highlight at the conference.

Information Security Act, cyberattacks, home office and business continuity.

The Information Security Act is a real game changer. With the new law, the federal government has shifted the focus from IT security to information security and is thus also holding the private sector accountable, as speaker Reinhard Obermüller (Swiss Infosec AG) explained. Ransomware attacks have sharpened the focus on cybersecurity. The presentations by Daniel Bühler (Trend Micro) and Jerzy Michno and Fabrice Bankhauser (Trellix) showed how security must adapt in the face of increasingly intelligent attacks and why "Extended Detection and Response (XDR)" is an effective tool. The fear that incidents such as phishing, malware and ransomware or data theft will lead to operational failures is great among companies. The tips from Candid Wüest (Acronis) on business continuity and the rapid recovery of data came at the right time. Home office, teleworking or remote work: The pandemic has decisively changed the way and where work is done - and with it the demands on security. David Morf (Okta) explained the importance of access solutions and the potential of identities as the key to convenient and secure collaboration.

Keynote by ex-footballer Beni Huggel

The speakers skillfully set the stage for Beni Huggel's keynote address. The change and football expert more than lived up to his reputation as a successful ex-professional footballer and turned this template into the perfect closing with brains under the title "Change is an attitude - seize the opportunities". Beni Huggel told amusingly and always with a twinkle in his eye about his path as a teacher's son and landscape gardener to becoming a young professional footballer and a permanent fixture in the national team. He told of injuries, of being an involuntary role model, of saying goodbye to the big football stage and the fear of what would come afterwards. The mindset he perfected through sport (discipline, resilience, agility, focus, ambition, personal responsibility, etc.) was crucial in enabling Huggel to create his own changes and visions again and again, to dare to take responsibility, to remain positive in change and to understand "every change as a chance". After the presentation, Dominic Zbinden, a member of the Swiss Infosec AG team, conducted a short interview with the speaker. He asked about coaches who are remembered (Christian Gross, Torsten Fink), friendships that outlast football careers (Valentin Stocker, Alex Frei, Marco Streller) and advice for future ex-football players (think about education and training even during your career). Source and further information: www.infosec.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/change-und-fussballexperte-beni-huggel-an-der-40-meet-swiss-infosec/

Materials research in space with Swiss participation

Metallic glass is similar in color to white gold, but has the hardness of quartz glass. At the same time, it is elastic and resistant to salts or acids. It can be processed in 3D printing, for example for medical implants, or also in injection molding. However, a great deal of materials research still needs to be done before this is possible. At Empa, Antonia Neels, who [...]

Materials Research
Materials research in weightlessness: Scientists from the University of Ulm during a melting test in Novespace's Zero-G Airbus. (Photo: Airbus Defence and Space)
Metallic glass is similar in color to white gold, but has the hardness of quartz glass. At the same time, it is elastic and resistant to salts or acids. It can be processed in 3D printing, for example for medical implants, or also in injection molding. However, a great deal of materials research still needs to be done before this is possible. At Empa, Antonia Neels, head of the Empa X-ray Center, is working on this mysterious material. Her team is investigating the internal structure of metallic glass using various X-ray methods, thereby discovering correlations with properties such as deformability or fracture behavior. Even for professionals in materials science, metallic glasses are a tough nut to crack: "The closer we look at the samples, the more questions arise," says Antonia Neels. This spurs the researchers' ambition all the more.

Into space for materials research

Now, in a few months, a sample of metallic glass is to fly into space. On the International Space Station ISS, the material properties will be studied in weightlessness. A research group with Empa participation has prepared the samples and registered them with the European Space Agency ESA for space flight. The special alloy is supplied by the PX Group company from La Chaux-de-Fonds, which produces materials for the watch industry and dental technology. The team also includes researchers Markus Mohr and Hans-Jörg Fecht from the Institute of Functional Nanosystems at the University of Ulm and Roland Logé from the Laboratory of Thermomechanical Metallurgy at EPFL in Neuchâtel. The production of metallic glass is not entirely simple: Compared to window glass, the specially selected metal alloys must be cooled up to a hundred times faster so that the metal atoms do not form crystal lattices. Only when the melt solidifies like a shock does it form a glass. In industry, thin sheets of metallic glass are produced by pressing the melt between rapidly rotating copper rollers. Researchers sometimes cast their samples in molds made of solid copper, which dissipates heat particularly well. But larger, solid workpieces of metallic glass are not feasible with these methods.

The 3D printing helps further

One possible way out of the dilemma is 3D printing using the so-called powder bed process. A fine powder of the desired alloy is heated for a few milliseconds with a laser. The metal grains fuse with their neighbors to form a kind of foil. A thin layer of powder is then placed on top, the laser fuses the freshly applied powder with the underlying foil, and a three-dimensional workpiece is gradually created from many briefly heated powder grains.
Materials Research
Empa researcher Antonia Neels heads the Center for X-ray Analysis. She is an expert in metallic glasses and will analyze the samples from the ISS. (Image: Empa)
This method requires a fine dosage of the laser pulse. If the laser burns too weakly on the powder, the particles do not fuse together and the workpiece remains porous. If the laser burns too strongly, it also melts the lower layers again. The multiple melting allows the atoms to rearrange themselves, forming crystals - and that's the end of metallic glass.

Tracking down the secrets with X-ray methods

At Empa's X-ray center, Antonia Neels' team has already analyzed several such samples from 3D printing experiments. The results, meanwhile, always raise new questions. "Some evidence suggests that the mechanical properties of the glasses do not deteriorate, but on the contrary actually improve, if the sample contains small crystalline fractions," says Neels. "Now we are looking into the question of how large this crystal fraction in the glass has to be, and what kind of crystals have to form to increase, for example, the pliability or impact strength of the glass at room temperature."
To track down crystal growth in an otherwise amorphous environment, Empa's experts use various X-ray methods. "With radiation of different wavelengths, we can learn something about the structure of the crystalline parts, but also determine close-order phenomena of the atoms in the sample - in other words, determine the properties of the chemical bonds," explains Neels. In addition, X-ray imaging analysis, known as micro-CT, reveals something about density fluctuations in the sample. This indicates phase segregation and crystal formation. However, the density differences between the glassy and crystalline regions are minute. Therefore, detailed image processing is needed to visualize the three-dimensional distribution of the crystalline portions.

Why material research in weightlessness?

Materials research to date using 3D methods has its limitations. Above all, the question of the temperatures at which the aforementioned crystals form and how they grow still needs to be clarified. Thermo-physical parameters such as viscosity or surface tension play a role here. Experiments on the ISS offer ideal conditions for their analysis. In order to test the behavior in weightlessness, the first droplets of metallic glass were brought into suspension on an experimental basis as early as 2019, on board an Airbus A310, which carried out a so-called parabolic flight. In the experiment called TEMPUS (crucible-free electromagnetic processing under zero gravity), the glass droplet consisting of palladium, copper, nickel and phosphorus was held in suspension by means of a magnetic field and heated up to 1500 degrees Celsius by induction. During the cooling phase, two short pulses of induction current caused the glowing droplet to oscillate. A camera recorded the experiment. After landing, the material sample was analyzed at Empa's X-ray center. However, since more in-depth analyses require a longer duration of weightlessness than that possible on a parabolic flight, a material sample has now been registered for a flight in the European COLUMBUS module of the ISS. The ISS-EML electromagnetic levitation furnace has been installed there since 2014. In each case, 18 material samples fly along, are automatically exchanged and can be observed by researchers on Earth via video stream. The metallic glass from Switzerland will go into space with the next batch of samples.

Computer simulation for new casting processes

From the far more detailed data of the space flight, the researchers want to generate a computer simulation of the melt. This will bring all the answers together in a unified model through a combination of experiments on Earth and in space: At what temperature is there what viscosity and surface tension? When do crystals of what composition, size and orientation form? How does this internal material structure influence the properties of the metallic glass? From all these parameters, the researchers want to develop a manufacturing method together with the industrial partner PX Group, in order to be able to produce the coveted material in a defined form. So in the next few years, there is still a lot for the materials researchers in all the teams involved to do. Source and further information: Empa

This article originally appeared on m-q.ch - https://www.m-q.ch/de/materialforschung-im-weltraum-mit-schweizer-beteiligung/

Survey on status & outlook of marketing analytics usage in Switzerland

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." The American entrepreneur John Wanamaker already formulated the dilemma in dealing with advertising investments impressively at the beginning of the 20th century. Back then, marketers still had to make assumptions about which consumers might be receptive to their advertising messages. A lot has happened in the meantime [...].

Survey
(Image: zVg.)
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." The American entrepreneur John Wanamaker already formulated the dilemma in dealing with advertising investments impressively at the beginning of the 20th century. At that time, marketers still had to make assumptions about which consumers might be receptive to their advertising messages. In the meantime, a lot has happened and digitization in business and society is advancing inexorably. Data, also referred to as the oil of the digital economy, is available in large quantities. The question now is to what extent Swiss advertisers in 2022 will be able to make their decisions on the use of the communications mix based on facts and knowledge. Christian Kleiner is investigating this question quantitatively as part of his master's thesis at the ZHAW with an online survey. With your support, it determines the appropriate answers. The survey takes just under 20 minutes. Click here to go to the survey in German and English.

Quality Mining Day: Quality Management Congress

The world has moved on faster in the last two years than in decades before. Manufacturing processes, work environments and supply chains are now under scrutiny and must adapt quickly and agilely to a new reality. This is the only way companies will be able to secure their success in the future. Quality, as the engine of change, will positively drive these changes. [...]

Quality Mining Day
The Quality Mining Day will take place on October 20, 2022 in Karlsruhe/Ettlingen. (Image: Quality Miners GmbH)
The world has moved on faster in the last two years than in decades before. Manufacturing processes, work environments and supply chains are now under scrutiny and must adapt quickly and agilely to a new reality. This is the only way companies will be able to secure their success in the future. Quality, as the engine of change, will positively drive these changes. Knowing the urgency of these changes, the topics "Quality & Change" are accordingly the focus of the Quality Mining Day. Quality representatives from all over Germany will be able to mine valuable knowledge, inspiration and networking contacts on October 20, 2022 in Ettlingen, Baden-Württemberg.

Renowned speakers at Quality Mining Day

The congress should make it easy for the trade visitors to strike gold veins. Top-class speakers have already been engaged for the Quality Mining Day. Among them is key speaker Dr. Lars Vollmer, a constructive troublemaker, entrepreneur and business author who has made it to the bestseller lists. His discipline is provocative inspiration. Extreme athlete Norman Bücher will also deliberately push boundaries and provide his audience with new perspectives. In addition, Dr. Ing. Benedikt Sommerhoff will take the professional audience on the exciting journey of "Quality Management in Transition." Further speakers are planned. Dr. Ing. Alexander Schloske works at the Fraunhofer Institute for Manufacturing Engineering and Automation in Stuttgart. He has many years of project experience in the fields of product and quality management in a wide range of industries.

Early booking discount until end of May

In two panel discussions - on the future of quality management and on change management - the speakers will address the audience's questions. "The active exchange between practitioners and the joint digging for quality is the focus of this congress," says Tobias Brehm, Business Development Manager of the organizer, Quality Miners GmbH. Accordingly, the conference will also provide space for active networking. Early bird tickets can be booked until 31.05.2022 at a price of only 99 euros. At the Event website you can also find all detailed information about the Quality Mining Day.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/quality-mining-day-fachkongress-fuer-qualitaetsmanagement/

7th Kickstart innovation program with increased focus on sustainability

Kickstart Innovation, one of the leading platforms for open innovation in Europe according to its own account, launched its new program on April 26, 2022 - and for the seventh time. In recent years, the innovation program has been able to attract some of the world's best startups to create solutions for society. This is done in partnership with major [...]

Kickstart
Katka Letzing, co-founder and CEO of Kickstart Innovation. (Image: zVg / Kickstart)
Kickstart Innovation, one of the leading platforms for open innovation in Europe according to its own account, launched its new program on April 26, 2022 - and for the seventh time. In the past years the innovation program has been able to attract some of the world's best startups to develop solutions for society. This is done in partnership with key industry players, including. AXA, Coop, Swisscom, the furniture, PostFinance, Sanitas, the city of Zurich, Credit Suisse, Galenica and CSS Insurance. Since 2016, Kickstart has thus supported more than 300 startups and realized over 200 deals in the form of collaborations from over 40 countries. In the process, investments of more than CHF 2 billion have been raised to date, including for such well-known startups as Planted, Neustark, AAAcell and others.

Innovation program with emphasis on sustainability

The program has been held annually since 2016, with digitization and sustainability increasingly becoming drivers of innovation across industries. "Startups offer a wide range of solutions for companies looking for new technologies and diverse innovations for their further development. At the same time, partnerships with companies foster the growth of startups with the help of expert pools and collaboration opportunities," explains Katka Letzing, Co-Founder and CEO of Kickstart Innovation. "Sustainability has now become the core of all activities. There has been a big shift here in recent years, as evidenced by the doubling of deals around the circular economy in the last twelve months."

Access to investor network

The aim of the Kickstart program is to enable pilot projects or commercial collaborations between startups and established institutions. The aim is to bring new products and services to market on a larger scale, tap new sources of revenue and invest in pioneering models and processes. The search for the topics of the future takes place in six focus areas: New Work & Learning, Health & Wellbeing, Finance & Insurance, Food & Retail, Smart Cities and Intrapreneurship. Each area focuses on specific innovation trends and the needs of individual partners. In addition, Kickstart is unveiling a new global brand identity that represents the company's evolution into an international player committed to rapid innovation for a better future. In addition to building partnerships, the Kickstart Innovation Program also provides access to a diverse investor network for startups and alumni to raise funding rounds. Partners with corporate venture arms are actively involved, including Swisscom Ventures and AXA Venture Partners, among others. "Over the past few years, we have been able to work with great startups and enter into both collaborations and investments, including companies like Labster and Unsupervised. I look forward to more such collaborations this year with an increased focus on sustainability issues," says Roger Wüthrich-Hasenböhler, Chief Digital Officer, Swisscom. Further information and the application forms are here to find.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/7-kickstart-innovationsprogramm-mit-verstaerktem-fokus-auf-nachhaltigkeit/

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