The YouTube Formula How to decode the algorithm and develop a revenue-generating content strategy. Author: Derral Eves Publisher: Wiley-VCH, 2022 Pages: 385 ISBN: 9783527510962 YouTube offers the opportunity to reach a large audience around the world and make a lot of money. However, it is not enough to shoot and upload a video. Anyone who wants to be on [...]
Editorial
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May 18, 2022
The YouTube formulaHow to decipher the algorithm and develop a revenue-generating content strategy.
Author: Derral Eves
Publisher: Wiley-VCH, 2022
Pages: 385
ISBN: 9783527510962
YouTube offers the opportunity to reach a large audience around the world and earn a lot of money. However, shooting and uploading a video is not enough. Those who get involved with the platform and know how to read its algorithms will have more success. It's not witchcraft: in the end, it all depends on how well you cater to your target audience. YouTube expert Derral Eves shares his insights and reveals many practical tips. Even though he talks at length, he makes you want to get started with your next video clip.
Basic knowledge event management
Author: Dieter Jäger
Publisher: A. Francke Verlag, 2021
Pages: 244
ISBN: 97838256814
Events are not only expo and Olympic Games, but also party conferences, congresses or product presentations. Whether large or small, events need to be well planned and organized. Dieter Jäger's book conveys the basics and concepts of successful event planning. Sometimes it could go into more depth, at other points it is a bit too textbook-like. However, it is a good starting point for an initial overview and as an introduction to special issues - for example, the topic of corporate social responsibility or sustainability in the event industry.
Lean Project ManagementApply hybrid methods to add value.
Author: Claus Hüsselmann
Publisher: Schäffer-Poeschel, 2021
Pages: 298
ISBN: 9783791052342
Classic project management works where it is still possible to make long-term plans. In today's world, however, this is rarely the case. Agile project management compensates for this weakness with the greatest possible flexibility. According to Claus Hüsselmann, it is even better to incorporate the basic idea of lean production: avoid all waste. The three ways of thinking, i.e. classic project management, agile and lean project management, can be combined in a hybrid way, even within a project. The book gets a point deduction because it focuses almost exclusively on terms and rules and too little on practice.
The 44 pitfalls of digitization... and how we all avoid them.
Author: Nicole Gaiziunas
Publisher: Haufe Verlag, 2021
Pages: 215
ISBN: 9783648156438
For many, it's a familiar scenario: the digital strategy is in place and numerous measures have been adopted. The discussion about the necessary cultural change alone took up what felt like an entire week of meetings. And then? Little or nothing happens. Works councils stonewall, superiors delegate, subordinates duck away. The digitalizers have jumped as a tiger and landed as a bedside rug. Nicole Gaiziunas explains in a clear and entertaining way how companies can avoid the most treacherous digitization traps, communicate preventively, and nip potential crises in the bud.
Digital Trust Label elects new expert committee
The Swiss Digital Initiative launched the Digital Trust Label in January 2022 (we reported on it). The label shows the trustworthiness of a digital application such as a website or an app in a simple and non-technical language. Digital applications are tested against 35 criteria in four dimensions: Security of the digital service, Privacy, Reliability of the digital [...]
Editorial
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May 17, 2022
A tamper-proof QR code will make the Digital Trust Label even more secure. (Symbol image; Pixabay.com)
The Swiss Digital Initiative launched the Digital Trust Label in January 2022 (we reported on it). The label shows the trustworthiness of a digital application such as a website or an app in simple and non-technical language. Digital applications are tested against 35 criteria in four dimensions: Security of the digital service, Privacy of the digital service, Reliability of the digital service, and Fair interaction with users, which includes notification of the use of automated decision-making processes. The set of criteria was created by the first Label Expert Committee (LEC), led by EPFL, and further developed based on feedback from several public consultations. The developed criteria serve as the basis for an independent review.
Further develop trustworthiness of the label
The mandate of the first Label Expert Committee ended with the finalization of the first version of the Digital Trust Label criteria catalog. As digital technologies are advancing rapidly, the continuous development of the label is a priority for SDI. The experts meet regularly, gather feedback throughout the year, and develop recommendations for possible adjustments to the label. Following an open application process with a number of high quality dossiers, new members have now been added to the expert committee. The new representatives come from civil society and consumer protection, the public sector and international organizations, academia and the private sector. They are experts with proven know-how and expertise in the four dimensions of the Digital Trust Label:
Marcel Blattner, Principal Data Scientist and Team Leader, ETH Swiss Data Science Center
Nikki Böhler, Director, Opendata.ch
Sophia Ding, Managing Consultant, Head Trustworthy AI & Responsible Tech, AWK Group
Maximilian Groth, Co-Founder & CEO, Decentriq
Michael Kende, Senior Fellow and Visiting Lecturer at the Geneva Graduate Institute, and Senior Advisor at Analysys Mason.
Rodolphe Koller, Editor-in-Chief, ICTjournal
Diego Kuonen, CEO, Statoo Consulting & Professor of Data Science, GSEM, University of Geneva
Patrick Schaller, Senior Scientist System Security, ETHZ
Mitchell Scherr, CEO, Assured Cyber Protection
Manouchehr Shamsrizi, Co-Founder, gamelab.berlin Humboldt University's Cluster of Excellence and Co-Founder RetroBrain R&D
Martin Steiger, Partner Steiger Legal, Co-Founder Data Protection Partner
Tuulia Timonen, Head PSC Service Excellence, Posti Group
Leila Toplic, Head Emerging Technologies Initiative, NetHope
Charlotte van Ooijen, Associate Director Digital Government and Data, The Lisbon Council for Economic Competitiveness and Social Renewal
Digital Trust Label with tamper-proof QR marking
To further strengthen the credibility of the label and make it forgery-proof, SDI has also partnered with SICPA, a leading Swiss provider of secure authentication, identification and traceability solutions. SICPA's blockchain-based and cost-effective digital solution verifies the dynamic content of paper-based and digital documents by applying a tamper-proof QR mark. The Digital Trust Label will be tagged with a corresponding QR mark, making it instantly verifiable using common verification tools such as web and mobile apps starting in the third quarter of 2022.
More information
m&k: Sascha Heiniger, Polestar is an exciting brand. In your own words: What does your brand stand for, what values are associated with it? Sascha Heiniger: We are the new Swedish brand for all-electric, dynamic vehicles. We have a strong focus on design and sustainability. As a brand, we want to make a decisive contribution to improving our society by [...]
Editorial
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May 17, 2022
The Polestar 2 can already be test driven in Switzerland. Country boss Sascha Heiniger says: "Our vehicles should be experienced live!" (Pictures: zVg. Polestar)m&k: Sascha Heiniger, Polestar is an exciting brand. In your own words: What does your brand stand for, what values are associated with it?Sascha Heiniger: We are the new Swedish brand for all-electric, dynamic vehicles. We have a strong focus on design and sustainability. As a brand, we want to make a decisive contribution to improving our society by accelerating the shift towards electric and climate-neutral mobility.
What sets Polestar apart from its market competitors?
We are still a young automotive brand with a clear focus on all-electric vehicles. And as such, we don't carry a backpack from the past with us. For example, we don't have to promote combustion engine and electric models at the same time. This makes us much more consistent and also more credible in our appearance. I am convinced that this consistency is also very important to many of our customers.
You want to build the world's first climate-neutral car by 2030. What challenges are associated with this?
A climate-neutral car is the only logical next step. Simply installing an electric motor is not enough. The real goal must be to eliminate CO2 emissions from production through operation to recycling of the vehicle. That is of course a huge challenge, because for us it also means that we have to trace back all the supply chains and produce them in a climate-neutral way. Because by climate-neutral, we don't mean CO2 compensation, but a set-up in which no CO2 emissions are produced. For example, factories and transports operated with green energy or the use of recyclable materials.
What is your vision of "mobility in the future"?
Future mobility will be much more sustainable and flexible. We will choose the appropriate means of transportation for each situation even more consciously - be it the car, other individual means of transportation or public transport. I think that personal ownership of vehicles will still play a role, but in urban centers new car-sharing-based offerings will grow.
With which campaigns will Polestar make a name for itself in Switzerland in the future?
We have just opened our first Polestar Space in Zurich and the first Polestar Destination in Geneva. In addition to our exclusively online sales model, a physical presence is very important to us: people should also be able to drive our vehicles and experience them live. With our "2 on Tour" concept, we are also offering test drives of the Polestar 2 at various locations throughout Switzerland. In our communication, we want to continue to challenge entrenched opinions and structures. And finally, in the second half of the year, we look forward to introducing the Polestar 3, our performance SUV.
This interview first appeared in the m&k print edition 5/2022.
How automation supports a resilient healthcare system
The global healthcare crisis has forced hospitals to accelerate the use of tools and processes such as RPA to create much-needed headroom in hospitals and build a more resilient healthcare sector. Processes critical to the operation of healthcare facilities and the delivery of medical care to patients are increasingly being automated to drive efficiency, accuracy, and cost savings [...]
Editorial
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May 17, 2022
In the healthcare sector, a lot is still manual work. Automating processes can visibly increase the efficiency of the healthcare system, especially against the backdrop of a pandemic. (Image: Pixabay.com)
The global healthcare crisis has forced hospitals to accelerate the use of tools and processes such as RPA to create much-needed headroom in hospitals and build a more resilient healthcare sector. Processes critical to the operation of healthcare facilities and the delivery of medical care to patients are increasingly being automated to drive efficiency, accuracy and cost savings. This has been especially important during the pandemic as hospitals look for innovative ways to better utilize their capacity. The processing of patients, their data and schedules is becoming increasingly automated in healthcare.
Bots assist with vaccination scheduling
For example, because COVID vaccinations have lost none of their timeliness and may become an increased issue again for the fall, continuous scheduling of patients for booster vaccinations is critical to mitigate the impact of the pandemic. However, this manual process is fraught with logistical difficulties and can be very time consuming. Instead, bots can be used to automate scheduling and free up professionals' time. This leaves more time for staff to focus on COVID-related patient care.
Process Discovery: Completely map processes quickly
Ultimately, Process Discovery (also known as task mining) and mapping of all healthcare processes will help staff save lives. Increased process visibility reinforces operational efficiency and process quality. Valuable time and costs are saved. This is made possible by automated Process Discovery, which maps complete healthcare processes within a short period of time. Improvements can thus be implemented more quickly.
Accurate data evaluation by means of automation
Increased transparency of healthcare processes is leading to better data collection - a critical factor in managing a pandemic and tracking individual needs. The COVID-19 pandemic has led to national data becoming more important. Specifically, data to understand how the virus is evolving and what actions can help minimize its spread. However, at the national level, it is complex to collect, process, refine, and validate data from individual hospitals. Data must be obtained from specific hospitals, which have their own data collection and processing protocols. Once humans process gigabytes of data, errors are almost inevitable. Then there are the privacy parameters that must be adhered to when processing data and the need for anonymity to protect patient privacy. So there are a number of components to consider. Automation helps to make these processes efficient and compliant.
Overcoming potential logistical hurdles in the healthcare system.
Successful real-world deployments of RPA can already be found in medical facilities around the world. The Brazilian Ministry of Health, for example, recently used automation to address logistical challenges in its hospitals. Collecting and processing data for a population of more than 200 million people is a daunting process. Automation has increased accuracy and efficiency while reducing the workload on medical and IT staff.
"If healthcare executives are open to creating new innovative systems that streamline labor-intensive and time-consuming processes and create more space for patient care, RPA can ultimately benefit both the healthcare provider, the patient and the facility, and drive greater impact and more effective healthcare outcomes," said Mayk Tilinski, vice president EMEA, Nintex Kryon.
Source and further information: https://www.nintex.com and www.kryonsystems.de
#Frauenarbeit is the largest Swiss platform for young women and careers. The initiative was initiated five years ago by Rod recruiter Regula Bührer Fecker. The goal is to bring together, encourage and inspire young women with professional ambitions. In the meantime, the community on Instagram counts more than 12,000 followers and is active in introducing and networking [...]
Gretz Communications has new Estonia in its portfolio
Gretz Communications, one of the leading Swiss PR agencies in tourism, can expand its portfolio with another destination: It has won the contract from Estonia in a pitch process. The mandate is to establish the travel destination as an independent vacation destination in the Swiss tourism landscape over the next few years. The aim: to promote the destination among tour operators [...]
Editorial
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13 May 2022
Tallinn, capital of Estonia.
Gretz Communications, one of the leading Swiss PR agencies in tourism, can expand its portfolio with another destination: It has won the contract from Estonia in a pitch process. The mandate is to establish the travel destination as an independent vacation destination in the Swiss tourism landscape over the next few years. The aim is to promote and develop the destination among tour operators, so that a potpourri of offers ranging from round trips and city breaks to fly & drive and active travel are available. The mandate also includes a targeted mix of B2B and B2C communication measures to raise awareness of Estonia among both trade and end customers.
"The long-term view of Estonia is exciting and we are pleased to be able to anchor the destination sustainably in the Swiss market," says owner Gere Gretz.
Switzerland Tourism: Yamuna Betschart takes over management of the home market
Yamuna Betschart, Senior Marketing Manager Asia Pacific at the Lufthansa Group in Singapore until the end of 2021, is the new Market Manager Switzerland at ST as of June 1. The holder of an MAS in Communication Management from the Lucerne University of Applied Sciences and Arts returns to Switzerland after numerous positions with global brands and players in Singapore and takes over responsibility for the [...]
Editorial
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13 May 2022
Yamuna Beschart.
Yamuna Betschart, Senior Marketing Manager Asia Pacific of the Lufthansa Group in Singapore until the end of 2021, is the new Market Manager Switzerland at ST as of June 1. The holder of an MAS in Communication Management from the Lucerne University of Applied Sciences and Arts is returning to Switzerland after numerous positions with global brands and players in Singapore and will assume responsibility for the "Market Switzerland" department at ST.
Main market of Swiss tourism
In 2019, almost 18 million hotel room nights were recorded in the Swiss market, giving domestic overnight stays a market share of over 45 percent. The pandemic year 2021 even saw an all-time record of almost 21 million hotel nights.
The marketing measures of ST and its partners are now the responsibility of Yamuna Betschart, an experienced communicator with a great deal of marketing competence and leadership expertise at an international level. Her task will be to maintain and strengthen the Swiss people's renewed love of their homeland as a vacation destination beyond the pandemic.
"I am looking forward to welcoming a new face to ST with a great international marketing track record. Yamuna Betschart will continue to drive our so central market Switzerland and enrich our activities here with her worldly view," was the appreciation of Martin Nydegger, Director ST.
What does... "PA" actually mean?
Today, managers who do not have a PA are often looked at askance by their peers. After all, anyone who thinks he or she has something to say needs a personal assistant and thus implicitly communicates: "One person can't do all the work I have to do on his or her own; an assistant is needed who prepares everything for the front and does everything for the back [...].
Editorial
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13 May 2022
Anyone who does not have a PA as a leader today is often looked at askance by his or her peers. After all, anyone who thinks he's something needs a Personal Assistant and thus implicitly communicates: "One person can't manage all that I have to do alone, an assistant is needed who prepares everything in the front and clears everything away in the back. But why is everyone suddenly talking about their PAs? It just sounds better than Management Secretary. Those who call themselves Chief "Wasweissichwas" and not Director or Department Head, for whom this linguistic difference is apparently important, because it is supposed to demonstrate open-mindedness and modernity. But if then also zeitgeisty creatives and marketers in middle management are clamoring for PAs, then something is definitely rotten.
Sharing is better than delegating
Yes, gender writing is being strained here, but let's take a look at the glass-ceiling index for equal opportunities for women in the workforce - published by the Economist based on sources such as the European Institute for Gender Equality, CSCI ESG Research, OECD, GMAC and national figures. Then it may become clear why. On a scale of 0 to 100, the global average for equality of opportunity is just under 60 and still has room for improvement to reach 100 - which, for women in the workforce, would mean equality of opportunity, not a majority. Compared with the 30 countries considered, however, Switzerland is only behind Turkey, Japan and South Korea, so there is little room for improvement.
So the fact is that at C-level in Swiss companies, unfortunately, the majority of Cs are still male and the majority of PAs are female. There are really only three ways to counteract this: The first is to provide women with working conditions and structures that enable them to have a career, so that they can break through the glass ceiling in companies. The second is to distribute the work better among different people of equal status and to simply do what is left themselves. Because that works better than Mann thinks. The third would be to apply the other widespread meaning of the acronym, that of the technical device PA (Public-Address-System), which has integrated microphone and loudspeaker for announcements in a public place, and to announce loudly to the gentlemen: "DIY!"
* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.
Giving the quality of tomorrow the main stage
Around 200 guests found their way to the Bern Kursaal, the venue for the SAQ's traditional event. Nothing more than the "quality of tomorrow" was the topic of the day. Accordingly, the first speaker, Dr. Martin Menrath, lecturer for Global Quality Management at the Technical University of Berlin, gave the topic a main stage. His presentation was entitled: [...]
Editorial
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13 May 2022
A lively panel discussion on New Leadership at the Swiss Quality Day: Moderator Andrea Vetsch (center) with Nadja Perroulaz (left) and Diego Politano. (Image: Thomas Berner)
Around 200 guests found their way to the Bern Kursaal, the venue for the SAQ's traditional event. Nothing more than the "quality of tomorrow" was the topic of the day. Accordingly, the first speaker, Dr. Martin Menrath, lecturer for Global Quality Management at the Technical University of Berlin, gave the topic a main stage. His presentation was entitled: Why must quality be more than quality in the future? He pointed out that people must become part of the new "Quality 4.0." Adapting to change would become more important than following a plan. Specifically, employees must be involved in all processes. When it comes to introducing agility, for example, employees must not be overburdened, so the negotiation processes must be iterative, Menrath said.
How agile organization and quality management "get along"
So is agility combined with quality wishful thinking? This was the question addressed in the presentation by Peter Pedross, a specialist for agile concepts, for example in the automotive and aviation industries. Quality is still needed, he said, even if agile concepts might sometimes give a different impression. "Agile is here, but it has not yet arrived in all topics," Peter Pedross said. He pointed to the new role of quality management within agile processes: Moving away from being a pure testing authority to becoming a service organization. After all, when developing new solutions, quality management must first provide answers. Last but not least, agile concepts require more metrics and even more planning - but distributed over smaller and shorter process steps and overall with a leaner QMS in each case.
New Leadership: Also a Quality of Tomorrow
The panel discussion between Diego Politano (Hasler Rail) and Nadja Perroulaz (Liip) focused on New Leadership - another factor that plays an important role in the question of tomorrow's quality. Two cultures met there: On the one hand, an internationally active industrial company that is managed in a quasi-classical manner - albeit with a remarkably high proportion of women in senior management at 50 percent. On the other hand, there was a software company that was completely committed to Holacracy: No more bosses, but roles and a circle structure. "And that works?" one might ask, which Diego Politano did, expressing his concerns about whether Holacracy is an ideal model even in challenging times. Nadja Perroulaz spoke of good experiences, "even with layoffs we've had to make." She acknowledged, however, that Liip was operating in a somewhat "luxurious industry." The lively, adversarial discussion, led competently by moderator Andrea Vetsch, allowed the conclusion that new management models are needed and that these can also work in industries that have operated successfully with "conservative" concepts up to now. "Managers of tomorrow have a difficult task in any case," the discussants agreed.
Active participation of visitors in a workshop on "Quality management in the circular economy". (Image: Thomas Berner)
Quality management in circular economy and education
The second part of the conference was devoted to the topic of quality in the circular economy and in education. The participants were actively involved in the form of workshops - a format that met with great approval. There was a great deal of activity in all the workshops. For example, the role of quality management in circular design was discussed. How does an idea become a marketable solution? And when along the entire value chain do we need to talk about quality? One answer: Actually, always. And it was also shown that the Circular Economy offers opportunities for many new business models. Who would have thought, for example, that a business could develop from renting out lying minutes on mattresses?
Another insight from the workshop on "Quality in Education" was that it is increasingly a question of teaching skills instead of pure knowledge. This means that the requirements for personal certification are changing. This should therefore not remain static; the 360° assessment is likely to become the tool of choice in the future.
Yves Bossart conveyed philosophical solutions for dealing with change. (Image: Thomas Berner)
Some philosophy at the end
Yves Bossart's lecture was the philosophical conclusion. It revolved around the question of how people should deal with change. "Change was yesterday, today it's acceleration," Bossart stated right at the beginning. Instead of saving time, new technologies are leading people to live in shorter and shorter cycles: relationships are getting shorter, including the duration of employment relationships. "Everything flows," Bossart said, referring to the ancient philosopher Heraclitus, who coined the phrase. While life is a miracle, it is also "an imposition" with ever-new challenges, Bossart continued. He recommended stoic composure as an attitude against this: to be content with what is at the moment. A good dose of humor also helps in dealing with change. With all the uncertainty that the future brings, philosophy can help, for example with Socrates: "I know that I know nothing," because ignorance is the normal state of people. Last but not least, human beings are nevertheless very capable of change, as the Corona pandemic has also shown. "Suddenly you have to get used to not wearing a mask on public transport again," says Bossart. And if nothing works at all anymore, Bossart recommends something Seneca: Be a friend to yourself. This was a good way to get back to the theme of the conference: "Quality tomorrow" also includes a lot of care for personal quality of life...
More information: www.saq.ch
The new market presence reflects Medics' expertise in laboratory medicine. The previous departmental AGs will appear in a common look in the future. A new brand architecture eyeloveyou used the precision of the daily work in the laboratory and the interaction of the different departments as a basis for the brand architecture, the logo refresh and the visual concept of the new overall appearance. In close [...]
Editorial
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May 12, 2022
The new market presence reflects Medics' expertise in laboratory medicine. The previous departmental AGs will appear in a common look in the future.
A new brand architecture
eyeloveyou used the precision of the daily work in the laboratory and the interaction of the different departments as a basis for the brand architecture, the logo refresh and the visual concept of the new overall appearance.
In close exchange with the client, color scheme, typography, visual language as well as a headline concept were developed and subsequently captured in a digital brand portal.
A modular image world
The new image world consists of modular elements that, inspired by the process of cell division, can be flexibly combined depending on the area of application. It integrates different formats and publications and comes on the new websitein animated form.
Broad range of measures
Brochures for patients and partners, instructions for handling laboratory medical equipment, but also trade fair roll-ups, give-aways or the annual business report appear in an overall look that reflects Medics' expertise in analysis and laboratory services.
Responsible at Medics: Felix Ackermann (Head of Customer Service & Marketing), Alessandra Decorvet (Marketing Associate). Responsible at eyeloveyouChristoph Merkt (creative direction), Alexandra Theiler (screen design), Martin Sautter (video & animation), Robin Bodmer (conception, strategy), Benedikt Lachenmeier (text), Zoe Bensmann, Oliver Kirschbaum (project management, consulting). Website programming: Liip. Photography: Mike Niederhauser (Merlin Photography)
Brandpulse accompanies brand development of Trexxflex
During the pandemic, the US outdoor market boomed to an unforeseen extent: people sought freedom in nature and bought all kinds of equipment for this purpose. The corresponding e-commerce sales grew by double digits during the pandemic. One group of entrepreneurs noticed that this equipment had one thing in particular in common: while it was functional, it often looked [...]
Editorial
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May 12, 2022
During the pandemic, the US outdoor market boomed to an unforeseen extent: people sought freedom in nature and bought all kinds of equipment for this purpose. The corresponding e-commerce sales grew by double digits during the pandemic. A group of entrepreneurs noticed that this equipment had one thing in particular in common: it was functional, but often looked boring and of limited aesthetic appeal. This gave rise to the idea of functional outdoor equipment with the design aspirations of urban millennials.
For this target group of "Design Conscious Outdoor Enthusiasts," who use the backpack not only for their newly discovered weekend hikes but also for going to university or to the co-working space, it is not only functional values that count. An international target group survey conducted by Brandpulse on social media in the primary target market of the USA and then in Europe revealed clear preferences with regard to product design and the look and feel of the prototypes presented.
In addition to a clear purpose, the new brand also received a sustainable Brand Promise. For example, a portion of sales will be donated to the institution "1% for the Planet," a global network that addresses the most pressing environmental issues and helps drive positive change for the benefit of future generations.
Brandpulse developed the name Trexxflex, which was trademarked for the USA, the entire EU region, and Switzerland. The agency developed the Trexxflex branding, the website and realized the most important touchpoints such as the international webshop, an image film, a social media campaign and, in cooperation with US specialists, an influencer campaign. The first product, the Trexxflex backpack, is available on the webshop Trexxflex.com.
Control 2022: Successful return
18,531 trade visitors to Control 2022 finally experienced QA developments from the fields of vision technology, image processing, sensor technology, and measuring and testing technology again in Stuttgart - up to date, live and present. 617 exhibitors showed solution innovations and efficient QS cutting-edge technologies on nearly 23,000 square meters in six halls from May 3 to 6, 2022 in Stuttgart. "It's great that [...]
Editorial
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May 12, 2022
The most important trade fair for quality assurance, Control in Stuttgart, Germany, attracted more than 18,000 visitors from May 3 to 6, 2022. (Image: Schall Messen / Control 2022)
18,531 trade visitors to Control 2022 finally experienced QA developments from the fields of vision technology, image processing, sensor technology, and measuring and testing technology again in Stuttgart - up to date, live and present. 617 exhibitors showed solution innovations and efficient QS cutting-edge technologies on nearly 23,000 square meters in six halls from May 3 to 6, 2022 in Stuttgart. "It's great that we can exhibit at Control again after two years without," said Gerhard Mohr, managing director of Kapp Niles Metrology GmbH in Großostheim. "It's gratifying to see that the trade visitors are arriving again, that the attendance fairs are picking up speed again and that we're getting a bit closer to the old reality." Georg Gutsch, area sales manager at Kapp Niles reinforced this statement, adding, "Face-to-face exchange simply has many great advantages that are not even possible with online formats."
Hubert Meintrup, Advisor New Technology at Matrix Automations GmbH in Ostfildern, also expressed his relief at finally being visible again to interested parties and users in the industry. "We are happy to be here again." Matthias Ruf, head of sales at the SKZ Plastics Center in Würzburg, Germany, was equally pleased. "For us, Control was successful from the very first day of the fair, with great interest on the part of visitors," Ruf explained. "We are happy to be able to present ourselves here as SKZ in a professional manner."
Control 2022: Finally live again!
For the 2022 industry highlight, 31 percent of exhibitors came from abroad; six percent of exhibitors came from Switzerland, four percent from Italy, three percent from the USA, and a good two percent of exhibitors came from the UK. Fabian Krüger, Control project manager, expressly thanked every exhibitor, including the trade show teams, for making the Control restart a reality. Bettina Schall, Managing Director of trade fair promoter P. E. Schall, also expressed her delight and satisfaction: "This trade fair was awaited with great anticipation, with excitement, and with the best mood in the run-up to the event. Because we all missed the personal exchange, the expert discussion at eye level, the real experience of the plants with all our senses. Fortunately, this is now possible again!"
Fast, precise and inline
Control is regarded as a pacesetter in quality assurance and provides trade visitors with everything they need to score points in international competition with excellent QA in manufacturing. In all the halls, it was consistently noticeable that there is a huge demand for personal exchanges on new developments. In the past three years since the last Control, quality inspection and quality assurance have taken on a new importance due to growing automation and digitalization, non-contact processes and remote services, small batch sizes, zero-defect manufacturing and data analysis. Therefore, news around measuring and testing technology, materials testing, analysis equipment, vision technology, image processing, sensor technology as well as weighing and counting technology were eagerly awaited. Above all, the use of artificial intelligence (AI) processes also met with great interest. The fact that AI has long since arrived in production and significantly simplifies QA processes could be experienced in many places. Even small industrial companies can realize a simple entry into AI support, as demonstrated, for example, by Dr. Dominik Lausch from Denkweit GmbH in Halle together with Marvin Krebs from Xactools in Bönnigheim. Measurement processes have to be increasingly fast, and they have to be more and more reliable. AI-supported methods provide support in this regard. One of the current topics is that measuring, testing and inspection processes are an integrated part of the manufacturing processes. Instead of taking place in specially created measuring environments, inspection processes are instead taking place in environments with dust and vibrations as well as under time pressure, resulting in new challenges for measuring machines and inspection equipment. "We are increasingly working on this," confirmed Dr. Heike Wenzel, Managing Partner of the Wenzel Group, who was also excited to finally be back live in Stuttgart.
Next Control in May 2023
On an international scale, Control is the most interesting and also the largest trade fair on the subject of quality assurance. With top-class events accompanying the trade show with the renowned research institutes of the Fraunhofer Institute, Fraunhofer Allianz Vision and Fraunhofer Institute for Manufacturing Engineering and Automation (IPA), as well as the special show "Contactless Measuring Technology", Control is traditionally a firmly established marketplace of innovations. The next Control - International Trade Fair for Quality Assurance - will take place from May 9 to 12, 2023.
More information: www.control-messe.de