After the content-related brand positioning, Studio Thom Pfister developed a fresh, contemporary overall appearance for Trianon that corresponds to the company's brand essence. This is already the second rebranding project that Studio Thom Pfister has been commissioned to realize for a Mobiliar subsidiary. Just under two years ago, the agency was commissioned to rebrand Buildigo. This appearance was nominated by the German Brand Award 2022 for their exemplary and exceptional brand management in the category Brand Design.

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Responsible at Die Mobiliar: Lorenz Jenni (Head of Brand Leadership & Marketing Communication), Patrick Tharin (Corporate Communications), Philipp Brühlmann (Brand Manager). Responsible at Trianon: Marc Olivier Delevaux (Managin Director), Pascal Dinichert (Director Corporate & Business Development), Benno Halter (Director Pension Services Outsourcing), Jennifer Nasri (Marketing & Communication Manager), Géraldine Delmoitié (Project Manager). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Kim Wüthrich, Juli Martinelli (Graphic Design).

Something is happening with the electronic vaccination card. After For data protection reasons, a first attempt to digitally manage vaccinations performed, failed, Swiss citizens should once again have the opportunity to collect, manage and use their vaccination data electronically. To make this possible, a broad consortium has published a feasibility study. The consortium includes the Bern University of Applied Sciences BFH, the Association of Swiss Doctors FMH, pharmaSuisse, HCI Solutions, Interpharma and the cooperative MIDATA.

Secure electronic vaccination card is possible

The study shows: A secure electronic vaccination card is possible. And the added value of such a card would be considerable: "It would give citizens sovereignty over their vaccination data. They alone decide to whom they make it available," explains Professor Serge Bignens of the BFH, adding: "At the same time, they can be better informed and made aware of the benefits of vaccinations. As a result, he says, people can better manage their own vaccination protection, which in turn increases public health. In addition, an e-vaccination dossier simplifies access for physicians and pharmacists to the current vaccination status, which in turn also makes it possible to retrieve electronic vaccination recommendations. Finally, researchers can use anonymized vaccination data to discover new insights and correlations. This is made possible by using the data platform of the non-profit cooperative MIDATA. Switzerland is lagging behind in the use of health data, as shown by relevant international studies such as the Bertelsmann Foundation's digital health index, in which Switzerland ranks fourth to last. Yet the experiences of recent years have once again highlighted how important a functioning health data ecosystem is for society. After all, it is also data from this ecosystem that helps to further develop vaccines.

Overriding principles: Robust data protection and data sovereignty for patients

The feasibility study was drawn up along certain key principles. In addition to the data sovereignty of citizens, data protection is also central. This has top priority in the concept developed. Furthermore, the concept is public and the standards of the proposed solution are widely applicable, which means that the model can be expanded as desired. The authors have also ensured that the proposed solution is compatible with other initiatives - in particular with the electronic patient dossier (EPD). Citizens can thus freely move their data from one place to another. Another key point: the electronic vaccination card could be implemented quickly - as soon as sustainable funding is secured.

Long-term funding and construction of the system as next steps.

An immunization data ecosystem needs funding. The study details which components would need to be integrated, redeveloped, maintained, and operated. The next step for implementation is to secure long-term funding. After that, the system can be built and maintained. This will require private and public investment, as the e-vaccination card will be available to patients free of charge. The presented study shows that a secure and broadly supported electronic vaccination card is possible for Switzerland, explicitly also with the technical feasibility of a connection to an EPD. According to the authors, the study comes at the right time, because it is also of interest to the federal administration. The federal administration is currently working on the introduction of a vaccination card in the EPD. More information and source

This article originally appeared on m-q.ch - https://www.m-q.ch/de/sicherer-elektronischer-impfausweis-interessengemeinschaft-legt-konzept-vor/

Indoor air quality is important for a whole range of reasons: it affects employees' work efficiency and job satisfaction, the utilization of expensive office and conference rooms, the expansion of facility management control options for ventilation and air conditioning technology, and last but not least, the optimization of energy costs. Wherever people meet in enclosed spaces, the Air purity a sensitive topic. This applies first and foremost to workplaces, but also to other premises, for example in daycare centers, schools or universities.

Measure indoor air quality

The technology for room air measurement is now easy to install and operate, robust and efficient in operation, and last but not least, cost-effective. The sensors are simply attached to the relevant room using plug-and-play and connected to a dedicated cloud via a separate network (LORA-WAN) that is independent of the normal WLAN and a gateway. There, the values fed in are processed and can be called up and read at any time via an online dashboard. Essentially, the following five positive effects can be achieved from this.

1. increase of well-being and efficiency

People need adequate ambient air quality for concentrated learning and work. It has a measurable influence on their work performance. Poor indoor air quality causes fatigue, lack of concentration or even headaches. Sensor technology is used to measure the parameters that are decisive for this, such as carbon dioxide (CO₂), temperature, humidity and volatile organic compounds (VOC) are recorded. This allows, for example, the simple measurement of CO₂-The germ and aerosol content of the air can be deduced from the room air content and humidity. If required, other parameters such as fine dust, radon or carbon monoxide can also be measured by sensors.

2. anonymous occupancy measurement

By measuring these current values, exceedances of the limit values are reliably recorded and made transparent in real time. In addition, this makes it possible to measure the occupancy of a room, i.e. the number of people in it, anonymously and without the use of surveillance cameras. In this way, for example, current overcrowding or chronic exceeding or falling below occupancy limits can be reliably detected without having to record personal data.

3. current values as instructions for action

The measured values can be provided directly to those affected and serve as instructions for action. For this purpose, they are simply made visible directly in the room concerned by means of colored light, quasi as a traffic light signal. The values are also transmitted via device management over a separate network to a separate cloud. There they are processed, analyzed, compared and then made available via an online dashboard. In addition to those directly affected, other authorized persons, such as managers or air-conditioning technicians, also have access.

4. reduction of energy costs

The instructions for action based on current measurements enable much more targeted and efficient ventilation - resulting in higher energy efficiency and lower costs. Especially in times of drastically rising energy prices, this is an important aspect for companies. And by the way, the potential for disputes between "fresh air fanatics" and "heat lovers" that is latent in many offices is eliminated, since ventilation is now based on neutral values.

5. efficient facility management

For facility management, the air quality values are the basis for efficient control of heating, ventilation and air conditioning technology. These optimization options also ultimately serve to increase energy efficiency and reduce operating costs. Furthermore, even the link to alarm systems is possible, since the differential pressure between different rooms provides information about the air flow in the building, and thus deviating values can be detected. Source: www.leanbi.ch. LeanBI, headquartered in Bern, is a Swiss specialist for data science applications that develops customized data analysis solutions based on artificial intelligence. The applications cover areas such as quality and process optimization, automated damage detection for infrastructures, and analysis of air quality and user behavior in rooms. ​

This article originally appeared on m-q.ch - https://www.m-q.ch/de/luftqualitaet-in-innenraeumen-fuenf-gruende-fuer-mehr-transparenz/

Advance Metrics advises clients such as Implenia, ETH Zurich, Sonova, 20 Minuten, The Dolder Grand, Barry Callebaut and ÖKK in the areas of online marketing, data analytics and digital marketing compliance and specializes in data-based optimization of digital performance. The company has been offering online marketing and data analytics from a single source for eight years and employs staff in Switzerland, Germany and South Africa. In addition to the new ownership structure, only the name is changing. Gregory Gerhardt, Chairman of the Board of Directors of Amazee Group, says: "Our group develops digital entrepreneurs and companies. After years of successful growth, it's time for Evelyn Thar to continue the company not only as CEO, but also as owner." Evelyn Thar, CEO and now also Chairman of the Board of Advance Metrics: "My thanks go to the entire Amazee team, which has enabled me to build Amazee Metrics over the last eight years and now to take the step to independence. I am particularly pleased that Patrick Barnert, as our long-time board member, is also joining the board of Advance Metrics. The Advance Metrics team and I look forward to the new challenges and exciting activities that our clients and the marketplace will bring to us on a daily basis." Advance Metrics continues to focus on its three service areas of Online Marketing, Data Analytics and Digital Marketing Compliance. Evelyn Thar says, "We see exciting growth trends in all three areas driven by new regulatory triggers, such as increased privacy requirements in online marketing. We look forward to continuing to leverage our years of experience in data-driven digital performance optimization in advising our clients."  

For companies and investors alike, the innovation potential of the biotech sector over the past two years has been dominated by the development of vaccines and therapies against covid-19. This emphasis is now increasingly diminishing. At the same time, the financial markets are focusing more on chronic and severe diseases that affect a larger proportion of the population. Important technological advances that have so far focused on the treatment of rare diseases are now being tested more frequently in clinical trials for indications with high patient numbers. The biotech industry will benefit from this because it is pioneering a wide range of new therapeutic approaches. Very many biotech companies have recently begun to expand their clinical projects from their previous focus on rare diseases to the treatment of diseases with higher patient numbers. This involves the use of a new generation of technologies that bring with them enormous disruptive potential. More and more product candidates not only meet the medical need in indications that were previously virtually untreatable, but also promise a complete cure. Several of our portfolio companies are presenting groundbreaking clinical trial results this year.

Moderna's next vaccines soon ready

At Moderna, the results for the Omikron-specific booster vaccine and the mRNA-1010 influenza vaccine are probably the most important events for 2022. A new generation of these mRNA vaccines is expected to be superior to conventional influenza vaccines in terms of efficacy profile and efficiency by including additional antigens and virus strains in addition to the four selected by the WHO. If a combination vaccine against influenza and coronaviruses can be brought to market, the global market for flu vaccines, which currently accounts for around 500 million doses annually, could expand significantly, possibly even doubling. Combination vaccines also appeal to people who are skeptical about regular single vaccinations. Because of the fast development times and good tolerability of mRNA vaccines, their protagonists Moderna, Biontech and Pfizer would be the big winners of such a breakthrough. Because industry experts estimate the prices for such combination vaccines at up to USD 60 per dose, this opens up enormous sales potential. In Moderna's long-term plans, the efficacy of mRNA technology in influenza is only an intermediate step. Currently, Moderna has three important Phase III trials underway. In addition to the flu vaccine, they are a vaccine against RSV, a serious respiratory infection in infants and young children, and a vaccine against cytomegalovirus (CMV). Currently, there are no treatment options against this herpes virus, which can cause deafness and developmental disorders in newborns.

Genome editing - technology for billion-dollar sales

Genome editing, which aims to permanently cure diseases, is on the verge of a major commercial breakthrough. This involves excising fragments of human DNA thought to be genetic triggers of disease and repairing them with genetic replacements. Crispr Therapeutics, in collaboration with Vertex Pharma, is developing therapies for beta-thalassemia and sickle cell disease. There are currently no adequate treatment options for these two genetic disorders in the formation of blood cells that cause severe disease progression. Due to a specific genetic predisposition, the severe form of sickle cell anemia is dominant in the United States, with approximately 50,000 patients. Beta-thalassemia, also known as Mediterranean anemia, on the other hand, is more common in southern Europe, while its severe form occurs in about 1,000 patients in the United States. This therapy is a complete cure after a single dose. The market approval of the first drug based on genome editing would revolutionize the treatment of this disease. Accordingly, the pricing power for this product, which only needs to be administered once, is great. In the second half of 2022, Crispr and Vertex Pharma will be the first companies to submit regulatory data and a regulatory filing. If, as expected, the product makes it to market in 2023, it could generate peak annual sales in the billions. As genetic engineering techniques for drug development, RNA-based therapeutics such as siRNA and ASO (antisense oligonucleotides) have received market approval in niche indications in recent years. Alnylam is a leader in siRNA-based drugs and should report clinical results for its already approved product, Onpattro, by mid-year. If successful, the application would expand from 50,000 patients with ATTR amyloidosis and polyneuropathy to date to up to 300,000 more patients with ATTR cardiomyopathy. ATTR is a rare disease in which a certain protein is not broken down in the body and is deposited in organs.

Artificial intelligence creates new foundations

Rational drug design is a novel approach that uses artificial intelligence (AI) and machine learning to analyze the molecular movements of protein molecules for their role in disease development. The company, Relay Therapeutics, has three cancer drugs in Phase I clinical trials that target disease-causing proteins that were previously not considered accessible targets for therapies. Black Diamond Therapeutics uses machine learning techniques for cancer therapies that work independently of specific tumor types. Thanks to its pioneering role in numerous disruptive technologies, the biotech industry could soon attract investor interest again. The numbers speak for themselves. While an average of 20 drugs were approved annually in the USA, the world's largest drug market, at the beginning of the noughties, this figure has risen to 58 in 2021. At the same time, in purely quantitative terms, the total number of clinical trials and the patients treated in them is significantly higher than before the pandemic began. The importance of biotechnologically produced drugs will continue to grow in the future. It is estimated that biotech products will account for around 40% of total prescription and over-the-counter drug sales by 2026. Author: Dr. Daniel Koller joined Bellevue Asset Management in 2004 and since 2010 has been Head Investment Management Team of the BB Biotech AG, an investment company based in Schaffhausen/Switzerland. From 2001-2004 Daniel Koller was an investment manager at equity4life Asset Management AG and from 2000-2001 an equity analyst at UBS Warburg. He graduated in Biochemistry from the Swiss Federal Institute of Technology (ETH) Zurich and holds a PhD in Biotechnology from ETH and Cytos Biotechnology AG, Zurich. Editor's note: BB Biotech AG holds shares in some of the companies mentioned in the text or has them in its portfolio.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/wie-disruptive-technologien-einen-ganzen-sektor-veraendern/

Coke Studio, Coca-Cola's new global music platform, offers emerging talent the opportunity to partner worldwide and inspire new audiences with musical magic. It kicks off with a film called "The Conductor," in which seven male and female artists collaborated to reinterpret the legendary Queen track "A Kind of Magic." Coke Studio and "The Conductor" are the latest expressions of the global brand philosophy Real Magic, which Coca-Cola launched late last year. At the heart of the platform, the company says, is the belief that diversity makes the world a better place to live - and that "real magic" happens when we come together through shared experiences, both digitally and in real life. "Coke Studio is 'digital-first, always-on' and a direct extension of Coca-Cola's Real Magic philosophy," said Pratik Thakar, senior director, global creative strategy and content at Coca-Cola. "It connects fans around the world." "The Conductor" is a tribute to the rock band Queen: the work is meant to embody the multicultural magic at the core of the Coke Studio platform. The 90-second film focuses on a re-recording of Queen's "A Kind of Magic" tune, produced in collaboration with global emerging artist:ers who each bring their own style to reinterpret the track for another generation Artists include Grammy-nominated American R&B musician Ari Lennox, British singer-songwriter Griff, Turkish electro-pop producer Ekin Beril, Latin urban pop musician Mariah Angeliq, Nigerian singer-songwriter and producer Tems, Canadian-Indian rapper and producer Tesher and multilingual K-pop girl band Tri.be In addition to the film, each of the seven artists has also recorded their own versions of "A Kind of Magic," which are available along with additional tracks and behind-the-scenes footage. Content can also be accessed through the on-pack activation 'Drink. Scan. Enjoy' activation. This transforms Coca-Cola packaging into digital portals: a gateway for consumers to experience the new global Coke Studio content. The Coke Studio platform was first launched in Pakistan in 2008 and has had great success there, in Africa and in the Philippines, including 11 million YouTube subscribers," says Thakar. "Today, we're excited to introduce it to a global audience and leverage the reach of our brand to build new audiences for some exceptional artists." "We set out to do something different with Coke Studio," says Joshua Burke, senior director of global music & culture marketing at The Coca-Cola Company. "Coca-Cola has always had a strong connection to music as well as a long tradition of connecting people across borders and cultures. Coke Studio brings those two things together in a way that is powerful, forward-thinking and supports the development of talent in the music industry." Burke goes on to say, "We see 'The Conductor' as both a reverence to the legendary band Queen and an opportunity to refresh and reinterpret one of their greatest tracks for another generation. There's magic in that, too." The launch of Coke Studio and "The Conductor" was curated in partnership with Universal Music Group, the global provider of music-based entertainment, with five of the participating artist:ing signed to the company's legendary record labels and a sixth signed to Universal Music Publishing Group. "The Conductor" was created in collaboration with Betc London agency and Iconoclast director Pierre Dupaquier.  

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Link to the Coke Studio YouTube Hub

The greatest potential for reducing the energy consumption of buildings in Switzerland lies in space heating and domestic hot water. In new buildings, domestic hot water is already being integrated into energy-efficient and environmentally friendly heating systems. However, in view of the unchanged high energy consumption for domestic hot water preparation, new solutions must be sought. One such solution has now received the national Siemens Excellence Award.

Decentralized domestic hot water preparation

As part of the research project "Domestic Hot Water Storage BWW++" of the Competence Center Thermal Energy Storage (HSLU) and BMS Energietechnik AG, Lorenz Rüegsegger from Sumiswald and Patrick Heller from Willisau have now developed a novel system for decentralized domestic hot water preparation. This includes a decentralized heat pump that draws its evaporation energy from the heating circuit in winter or the room heat in summer and operates a fresh water station via a latent heat storage tank. The award-winning work helps to make an important contribution to efficient thermal energy supply in decarbonized residential buildings. In addition, the solution is scalable not only nationally but also internationally, making it a promising approach from an economic perspective as well. The system has a high energy saving potential and is expected to find long-term application in new buildings in the residential sector. Optimal use can reduce annual thermal energy demand by 12 % and final electrical energy demand by 20 %.

Siemens Excellence Award for implementable projects

With this practical and future-oriented project, the two young researchers convinced the jury of the Siemens Excellence Award. It is also gratifying that the project will be continued together with the industrial partner. For Gerd Scheller, Country CEO of Siemens Switzerland, promoting young talent is very important: "With the Excellence Award, we want to motivate young people to work on scientific topics that can be implemented in practice." In addition to scientific achievement, the degree of innovation, social relevance and practical applicability of the work are the main factors that count in the evaluation of the work. The Excellence Award is part of the "Generation21" education program, with which Siemens seeks dialog with young people and promotes young talent in the fields of science and technology. "With this commitment, we accompany young people in their development and education and support them in seizing their future opportunities," says Gerd Scheller. Source: Siemens Switzerland

This article originally appeared on m-q.ch - https://www.m-q.ch/de/brauchwarmwasseraufbereitung-10000-franken-fuer-zwei-schweizer-jungforscher/

Together with the destinations Aletsch Arena, Blatten-Belalp and Obergoms, the digitalization cooperation "Aletsch Kollektiv" was founded. The regions thereby rely on a uniform system landscape, can benefit from synergies and pursue the goal of supra-regional and consistent guest communication. While the systems were being set up in the background, a new image, brand values and clear positioning were created. Silvio Burgener, Managing Director of Brig Simplon, explains: "Just because we present a new logo, we will not find new guests. But it is immensely important to have a contemporary appearance that creates trust among guests, inspires and puts bookable products in the shop window." Brig is an ideal starting point for experiences in the Valais mountains at all times of the year, with a wide variety of activities and excursion destinations. In order to communicate these values and experiences, it was decided to realize a design integration in cooperation with Valais/Wallis Promotion.

Bundled resources

Damian Constantin, Director Valais/Wallis Promotion, says: "We are very pleased about this cooperation with Brig Simplon. In a highly competitive national and international environment, it is purposeful that we pool our resources to be stronger together. Joint communication allows us to exploit synergies and have a stronger impact." By making the Valais brand better known, resources can be put more into communicating offers and used less for image purposes. Brig Simplon also relies on the cooperation with the sales organization Matterhorn Region AG in the processing of the local and long-distance markets. Based on the prioritized markets, offers are brought to tour operators under one brand umbrella.  

The Well platform is intended to bundle the knowledge and expertise of all stakeholders as a comprehensive ecosystem for individual health management. Martin et Karczinski was commissioned to develop the brand design after a two-stage competition in fall 2020. In an intensive collaboration with representatives of the founding companies, the strategic foundations for the positioning, brand architecture and brand development of Well were created. "With Well, all relevant players in the healthcare sector should be able to come together and pull in the same direction. That is the vision of Well," says Alexander Boyer, CEO of Well Gesundheits AG. The brand promise "Your health in your hands." not only conveys Well's comprehensive performance claim. It also stands for the role of the user as an autonomous and responsible shaper of his or her health. The brand architecture is intended to allow open further development of the health platform, so that more and more partners and services can be added after the launch phase. Other players have already joined. The brand values and the ambitious value proposition are expressed in the new brand design. Well's logo builds on simple symbolism. "In combination with an emphatic and open visual language and the color combination of blue and green, users and service providers experience a company that will clearly and consistently realize its vision," says Daniel Zehntner, CEO of Martin et Karczinski Zurich.

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Link to the platform well.ch

In Switzerland, over 500 out of a total of 7,785 people who plan to buy a new smartphone in the next 12 months were surveyed. Overall, 35 percent of smartphone owners in Switzerland currently plan to purchase a new device in the coming year. Two factors are decisive for prospective buyers: the functionality of a device and the price-performance ratio. Sustainability more important than recycling Sustainability is more important to prospective buyers than recycling solutions. 54 percent of the study participants said that the durability and longevity of a smartphone is important to them. Likewise, 54 percent said they would like to have a positive impact on the environment, and as many as 59 percent said they would pay more money for an ecological product. 66 percent of prospective buyers expect manufacturers to be ecological and to act with a focus on social responsibility. Price-performance ratio is more important than the brand Although brand loyalty in Switzerland is relatively high compared to other countries, at 43 percent almost half of prospective buyers would consider another brand. All generations in the group of respondents - Gen X, Gen Z and Millennials - agree in the percentages. However, the breakdown between men and women and between short-term and long-term prospective buyers is interesting. For example, Swiss men and long-term prospective buyers are more likely to switch brands than women and short-term prospective buyers. The factors that further influence the decision to buy are package deals (38 percent), lower costs for the device or mobile contract (27 percent) as well as warranty and after-sales service after purchase (27 percent) and innovative hardware (26 percent). When asked about functionality, 62 percent of respondents said they would rather buy a smartphone where the price/performance ratio is right than the current most popular brand. Functionality is more important to 68 percent than the brand itself. In addition to a good offer, 44 percent are persuaded to change brands by a better battery and 43 percent by a better camera. An average of 2.5 hours on the smartphone Overall, smartphone owners spend an average of 2.5 hours online with their device. To do this, they spend most time messaging (80 percent), taking photos (67 percent), social media (62 percent), watching videos (58 percent) and reading articles (54 percent). When watching a video, smartphone owners prefer short clips under 10 minutes (35 percent) and music videos (28 percent). If they read an article, 48 percent prefer general news, 45 percent entertainment topics and 41 percent interesting facts about travel. 68 percent of prospective buyers come into contact with information about smartphones primarily through advertising on news sites and online magazines. More 5G than 4G smartphones are already sold worldwide James Aylott, Teads' Strategic Accounts Manager, said, "In January 2022, the smartphone market globally experienced a key inflection point when the sales rate of 5G-enabled smartphones reached 51 percent, outpacing 4G smartphones for the first time. Our study shows that consumers are clearly ready to upgrade their devices. The latest smartphones certainly play a role in this, but what is perhaps most exciting is the willingness of consumers to consider switching to a new smartphone brand. With such a wide range of factors at play when deciding on a consumer's next smartphone, our research shows that advertising has a significant role to play in helping consumers understand the key features and benefits."

The virtual ConSense EXPO around quality management and integrated management systems was held for the first time in 2020. Since then, it has become firmly established in the trade fair calendar of experts and decision-makers involved in these areas. The event conveniently provides comprehensive information on innovative solutions around QM software and IMS, including key topics such as data protection, occupational health and safety, environmental protection management and other management areas, right through to GxP-compliant software solutions. Web-based solutions, hosting options, offers from ConSense Management Consulting and much more were also presented. In the aftermath of this virtual trade fair, we talked to Dr. Iris Bruns, Managing Director of the ConSense GmbH from Aachen.  Ms. Bruns, the economy is looking back on two difficult years, and it doesn't necessarily seem to be getting any easier. So how has the market for your software solutions changed in recent months - due to the pandemic? Iris Bruns: Fortunately, we are in a situation where our products are independent of industry and company size. The industries in which we operate perceived the situation differently; some were severely slowed down by the pandemic, while others, such as the pharmaceutical industry or medical technology, actually boomed. But our ambition always remained to support customers where there was the greatest need. We also tried to strengthen the industries that were not doing so well, for example by providing free access to our software as part of special promotions. One of the biggest challenges during the pandemic proved to be the decentralization of companies: It is not easy to run a risk or quality management system from a home office. Currently, the war in Ukraine is having a certain braking effect - but also increasing the need for risk management. What lessons do you now draw from the April 2022 ConSense EXPO? We have now held the virtual ConSense EXPO for the fifth time and are seeing a high level of acceptance. We see this in the more than 900 views of the online conferences at our trade show. The entire experience with virtuality from the pandemic has meant that our offerings have been readily used. We are also constantly trying out new tools ourselves. For EXPO, for example, we created virtual meeting spaces, such as the virtual coffee lounge. This still proved to be somewhat unfamiliar to trade show guests, but some things simply need a little more time. Overall, we are extremely satisfied and remain true to the concept. We will hold the next ConSense EXPO from September 20 to 23, 2022. Which solutions were most in demand? Our browser-based solution ConSense PORTAL met with great approval, as more and more companies are switching to web-based systems. For a long time, many companies were QM software as a web or cloud solution very cautiously, but now the topics of information security, cloud and web solutions are receiving more and more attention. Keyword conferences: Which topics were most in need of information? The classic topic remains quality management. Increasingly, this involves combining topics such as environmental management or information security into an integrated management system. The low-code debate has also become more relevant: With our "ConSense FORMS" solution, we have picked up the ball here and created the possibility of developing electronic forms and automatic workflows even more easily. This solution received increased demand due to the developments towards more decentralization and paperless processes. From which sectors do most of the requests come? Mainly from the medical sector, but also from the food industry. There, it's mainly about licenses for our ConSense GxP solution. But inquiries from the energy sector are also increasing. To what do you attribute these findings? Many companies have used the last few months to get their quality management up to speed. Often, the resources to do so were lacking for a long time; the economic "sink" then released the necessary forces and investments were made accordingly. Others, unfortunately, had to put on the brakes. Regardless of how your in-house exhibition goes: What are the general trends in quality management and integrated management systems? That's not easy to answer in a nutshell. But there is one common denominator: the diversity that is shown in the entire range of our modules. One topic, for example, is audits: These affect everyone, increasingly also in the form of remote audits. We are also seeing growing interest in training and competence management. The focus on personnel issues is increasing, e.g., in the area of downtime management. On the technical side, there is an increasing focus on cloud and web solutions, with particular attention to information security. How do you react to this? We have expanded our service and consulting activities accordingly, for example by offering a complete management system check. We have also introduced a model for management assessment, because leadership is a central issue in quality management. Prof. Dr. Herbert Schnauber from the Ruhr University in Bochum has developed a self-assessment methodology that we now offer in cooperation with him. This leads efficiently to strategically useful results in a very short time. Overall, we see that collaborative work on processes is becoming increasingly important; people are moving away from rigid systems. This certainly also leads to increasingly complex software systems. How difficult is it for you as a software manufacturer to map this increasing complexity? You raise an important point here. The acceptance of software by employees is crucial. As software developers, we must therefore first and foremost always put on the glasses of an end user. Reducing complexity is a big issue. We also have to place more and more emphasis on this in training courses; recently, we have been increasingly using moving images in the form of video tutorials. More, shorter units, supported by flanking measures, also help. The more complex the systems, the more diverse the authorizations of the software operators will be? That's right, authorization management is an important factor. We try to keep the funnel as narrow as possible here. All our software solutions have a dedicated roles and rights system for assigning authorizations and distributing information in a targeted manner. It is also not expedient to train all users on all functionalities, but rather according to their roles. What new products and solutions can be expected soon? We can currently present many further developments. The focus - as already mentioned - is on cloud and web solutions. Even ConSense GxP, which has so far been available as a desktop application, is currently being developed as a web-based solution. Low-code, training and qualification management, and risk management are just a few more keywords. And how is the Swiss market for your products developing? We serve the Swiss market from our South location in Friedrichshafen. Switzerland is developing very positively as a target market. Because when it comes to quality, a lot of good things have always come from Switzerland - and are migrating from south to north...

ConSense GmbH

Since 2003, ConSense GmbH in Aachen has been developing scalable solutions for all company sizes. According to the company, the focus of its development work is on optimal support for organizational processes and user-friendliness. With far more than 750 customer companies and a number of users in the six-digit range, the ConSense software products are used in all industries. www.consense-gmbh.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/consense-expo-vom-april-2022-qualitaetsmanagement-bleibt-klassisches-thema/

The merger of Sunrise and UPC at the end of 2020 was the elephant wedding in the Swiss telecommunications industry. At that time, Liberty Global - the parent company of UPC - took over Sunrise. Nevertheless, the new Sunrise UPC company is now again primarily relying on Sunrise as its brand from May 23, 2022.

Farewell to the UPC brand

Existing UPC customers will continue to receive their existing products and services under the UPC brand. Step by step, however, these customers will also be migrated to the new Sunrise products, the management explained. The UPC brand will thus disappear in the longer term and will no longer be continued At least for the time being, however, the company will continue to be called Sunrise UPC rather than just Sunrise. "Should that change, then we will inform in due course," CEO Krause said.

New brand design from Thjnk

With the focus on Sunrise, the telecom group is also launching a repositioning including a new brand design - with a new symbol and new values - starting Monday. Thjnk Zurich is responsible for brand communication. The agency was able to prevail over the competition in a multi-stufigen pitch. The new brand identity was developed by London-based design and technology agency Rufus Leonard.

New claim "Dream big. Do big."

Sunrise wants to be more than a telecommunications provider - the brand should inspire and encourage people to realize their dreams. Because with positive energy and networked solutions, anything is possible. This is also what the new brand claim with the wording "Dream big. Do big." is also intended to convey this. This attitude comes across in the multi-stufigen funnel campaign across all advertising media. A 60-second manifesto film deliberately celebrates the ups and downs of life. And shows people who stick to their dream and their big plan, even when there is a headwind. People who stay positive, keep going and never give up - they are the ones who carry the attitude of Sunrise. Among them are ski star Marco Odermatt and tennis icon Roger Federer. The film is musically accompanied by a cover version of the Police song "Every little thing she does is magic", interpreted by Sleeping at last.

Appeal externally and internally

The new brand claim and the inviting messages are not only directed at Sunrise's customers, but explicitly at all employees as well. "Especially after such a large merger, it is important that all employees can build on a common vision and mission," says Andreas Caluori, Senior Director Brand & Marcoms at Sunrise.

Rebranding from London

Award-winning London-based design and technology agency Rufus Leonard has created a complete redesign for the revised positioning. This includes a new brand identity, the animated new logo, the "Aurora" which resembles a sunrise and is always placed on a horizon line, the definition of the imagery, co-branding principles, brand guidelines, POS concept as well as icons.

UPC brand is buried

Existing UPC customers will continue to receive their existing products and services under the UPC brand. Step by step, however, these customers will also be migrated to the new Sunrise products, the management explained. The UPC brand will thus disappear in the longer term and will no longer be continued. At least for now, however, the company will continue to be called Sunrise UPC rather than just Sunrise. "Should that change, then we will inform in due course," CEO Krause said. "We are reaching the most important milestone in the integration of Sunrise UPC," CEO André Krause was quoted as saying in the communiqué on the changes. At the press conference, he added: "We've trained hard and built muscle over the last few years." Now the company is ready for the future.

New Up subscription family

Under the name "Sunrise Up", Sunrise UPC is also launching the first integrated subscriptions that rely on the Sunrise brand. The principle is simple: if customers combine mobile communications, Internet and TV, they receive additional discounts. Depending on the choice, they amount to between CHF 20 and CHF 100 per month.

Partnership with Netflix

Meanwhile, Sunrise has entered into a partnership with the streaming provider Netflix for its TV service. As a result, customers will receive the US provider's movie and series offerings in a combined rate with the more expensive packages; a separate subscription is no longer necessary. In addition, Sunrise UPC has also teamed up with CH Media for streaming. The Swiss streaming service Oneplus from the Aargau media company is included in most TV subscriptions in its Sunrise edition.

Positioning in the higher price segment

Incidentally, with "Sunrise Up" the Group clearly wants to position itself in the higher-priced segment - and thus compete with the top dog Swisscom. The more price-sensitive customers, on the other hand, are to be reached with the Yallo brand. This was recently expanded into a full-fledged telecom provider with TV, mobile communications and Internet. Its offering is thus primarily aimed at Swisscom's low-cost Wingo brand or Salt's products. (sda/csi)

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Responsible at Sunrise UPC: Andreas Caluori (Senior Director Brand Development and Consumer Marketing), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Marketing Manager), Graziella Gut (Brand Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Anna-Fiona Geller, Johannes Gorsboth (Text), Lukas Frischknecht, Mieke Haase, Alexander Müsgens, Fabian Esslinger, Silvia Meierhofer, Raymi Mendoza, Leorah Uhricek, Jozy Jeanguenin, Stefan Kaetz, Felix Hackmann (Art Direction), Gordon Nemitz (GF Strategy) Fabienne Peyer (Strategy), Andrea Bison (GF Consulting) Claudia Ziltener, Michaela Bossard, Cornelia Nünlist, Jennifer Vogel, Linda Zaugg, Marcella Corti, Jochen Hennecke (Consulting) Thomas Nabbefeld, Axel Doepner, Laura Früchtenicht (FFF), Marc Seibert, Guido Block (Thjnk 24/7). External partners: Film: Stories with William Armstrong (Director), Cezary Zacherewicz (DoP), Michèle Seligmann (Executive Producer ), Jürgen Krause (Producer), Karina Kirschner (Line Producer ), Edoardo Moruzzi (Head of Postproduction), Peter Scherz delighted gmbh (Art Department CH), Birdviewpicture GmbH (Drone), Ester de Udaeta (Producer Spain Western), Iain Whitewright (Editor), Paul Yacono The Mill, Los Angeles (Color Grading), Denis Kretz (VFX), Jingle Jungle Tonstudios (Sound Design Manifestofilm / Audiopostproduction). Fotografie: David Daub (Wildfoxrunning and Lina Baumann), Tina Luther (Ströver). Responsible branding agency: Rufus Leonard (Neil Svensen, Carlo D'Alanno, Natalie Bennett, Rita Branco, Philippa Todhunter, Richard Warren, Carolyn Cox, Barbora Breckova) Responsible media agencies: Mediatonic: Marco Rose, David Hoesli, Cédric Zwicky. Sir Mary: Kevin Schälchlin (Media Consultant), Marion Nicolaus (Head of Media Operations & Intelligence), Eticus Rozas (AdTech & Data Manager), Fabian Habisreutinger (Strategy Director Media). Implementation: RTK