To mark the anniversary, Switzerland's largest brewery launched the "1876" beer as a tribute to its founding father, Theophil Roniger (1844 - 1913). The accompanying TV sport for the launch of the beer thereby traced the path of Theophil Roniger and his many years on the road, where he learned his brewing craft and ultimately developed the founding recipe that laid the foundation for the establishment of the Feldschlösschen brewery and whose first recipe today serves as the basis for Feldschlösschen 1876. USP Partner was commissioned by Feldschlösschen to bring the story of Theophil Roniger to life for the target group in a brand-appropriate and emotional way. Within the framework of various concept routes, one approach crystallized as particularly suitable: the staging of Theophil Roniger's wanderings within the framework of an Escape Room. Three themed worlds full of puzzles In addition to the development of the detailed concept, USP's conceptual work also included the development of a business case for the subsequent operation as well as the preliminary testing of feasibility/implementability at various locations and with various operating scenarios. The Escape Room was finally realized in the "Brauwelt" of Feldschlösschen, in the newly created visitor center at the Feldschlösschen headquarters in Rheinfelden. The Escape Room thus adds a new and innovative highlight to the already attractive Brauwelt, where visitors can follow in the footsteps of Theophil Roniger on his wanderings and experience his journey first-hand. Just as the founder had to overcome various challenges on his wanderings, visitors to the Escape Room have to solve various puzzles in order to make their way through the three elaborately staged theme worlds. The theme worlds trace the various stages of Theophil Roniger's wanderings, and the puzzles are also thematically coordinated with the story to ensure brand-appropriate storytelling with plenty of content for a unique brand experience. As part of the project planning, USP brought two strong partners on board for the realization: Stammkraft realized the construction of the rooms on behalf of USP, true to the concept and with great attention to detail, Sherlock GmbH as developer and operator of its own Escape Rooms in the Basel area supported USP with the entire puzzle development and construction. USP as a full service agency had the overall responsibility for the project and was responsible for the overall project management from the concept to the handover of the keys and the final training of the game masters. All information about the Escape Room and the booking can be found at the Webpage of the brewing world of Feldschlösschen.

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Responsible on the customer side at Feldschlösschen Getränke AG: Jérôme Rueff (Brand Director), Astrid Roland (Marketing Manager), Dominique Herzog (Junior Brand Manager). Responsible on agency side: USP Partner AG (overall responsibility, concept and project management), Stammkraft(realization construction), Sherlock GmbH (puzzle development, puzzle construction).

The pandemic has made mobile working the standard virtually overnight. Working from anywhere is now almost effortless thanks to collaboration tools like Microsoft Teams, Zoom or WebEx. Teams can collaborate, call, chat, share data and share screens regardless of location. Despite the multitude of tools for organization and coordination, collaboration "from afar" also has its pitfalls. Ad hoc issues and last-minute coordination in particular are more difficult because employees or experts are not immediately "physically" available. In this context, it is important for companies not only to adapt business processes and workflows, but also to view their corporate data as a valuable "asset" and make it available to employees. To this end, companies are increasingly turning to intelligent knowledge management solutions - so-called insight engines. Using enterprise search and artificial intelligence methods, these bring together company data from different data sources, analyze it, and make it available in a personalized form for the respective purpose.

Intelligent information center: Insight Engine

Data is business-critical and thus a prerequisite for productive work. Comprehensive access to information for answering questions correctly or to the latest facts about customers, products, prices, approvals, etc. must therefore always be guaranteed, regardless of whether employees are working in the company, at home or on the road.

Data is a prerequisite for productive work.

However, applications scattered throughout the company, which are necessary due to specific specialist needs, make it difficult for users to access relevant information. This is because in most cases there is no central system that makes the available knowledge available in a bundled form. Users are therefore forced to search all data sources in isolation. The consequence is a considerable additional effort in terms of time and know-how - productive work looks different. This is where Insight Engines come in, because they take on the role of intelligent information centers. To this end, all relevant data sources are connected to the solution by means of connectors and the information they contain is automatically compiled in an index. If an information query is made, the Insight Engine accesses this index and searches it for the appropriate results. In doing so, it includes all data - regardless of whether it is structured (e.g. entries in specialist applications) or unstructured (e.g. text, audio, video). For example, if a user searches for a name in a collaboration tool, the AI solution searches the knowledge database (index) for relevant information. From contact information and emails to corresponding appointments, documents and reports created by the person, or the current status of a project. As well as minutes or recordings of meetings with the corresponding person in the form of text-to-speech files or videos - the Insight Engine extracts the required information and makes it available to the user.

Recognize the intention of the user

In order for these intelligent knowledge management systems to provide users with the right information, they must of course understand it correctly. To discover and understand patterns, as well as to analyze and interpret them, artificial intelligence (AI) methods such as deep learning, machine learning, natural language processing (NLP), and natural language understanding (NLU), among others, work in the background. NLP and NLU enable the Insight Engine to correctly understand both structured metadata and unstructured text content. This means that users can simply type their search query - usually concrete questions rather than keywords - into the search mask. NLP analyzes and understands the query posed in natural language, while NLU ensures that the user's concrete request (behavior intent) is identified.

Holistic Views: Relevant information at a glance

If the query is understood correctly, AI extracts the hits that match the query and presents them to the user. Instead of endless lists of results, insight engines tailor the results and their presentation to the specific needs of the user. To do this, they use accumulated knowledge from the past. They analyze their behavior, identify their needs, and adjust the relevance of the information accordingly. For example, the system classifies frequently accessed or processed documents and facts as more important. In this way, the solution calculates a model that automatically prioritizes and proactively provides relevant information based on past search queries, interactions with hits, and so on.

Depending on the role, position in the company, department, context, and individual authorizations, the Insight Engine extracts the queried information, expands it with context-specific content, and makes it available to users in personalized dashboards (holistic views). These 360-degree views ensure that employees always have an overview of contacts, projects, processes and business cases. The resulting linking of all company data from the various sources makes the available knowledge usable and creates the ideal basis for business-critical decisions, optimizations or the basis for the transformation of processes. Only when this simple and comprehensive access to information is guaranteed can users achieve peak performance - but then completely independently of whether they are in the company or in the home office.

Author

Gerald Martinez is VP Applied Intelligence at Mindbreeze. Mindbreeze is a leading provider of appliances and cloud services for information insight. > www.mindbreeze.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/mit-ki-zum-high-performance-workplace/

Former NATO Secretary General and Prime Minister of Denmark Anders Fogh Rasmussen opened the Swissmem Industry Day on June 23, 2022, and presented his analysis of the security situation in Europe. For him, it is clear: "In the short term, an increase in tensions between autocracies and democracies is inevitable." Addressing entrepreneurs, he said, "In 2022, every big company needs its own foreign minister. Only by understanding the geopolitical risks can you stay one step ahead of your competitors." Philippe Amon, President and CEO Sicpa, expressed similar sentiments, saying, "Global strategic dynamics are becoming increasingly aggressive. True success lies in our ability to anticipate."

Uncomfortable situation for small states

Martin Hirzel, President of Swissmem, also commented on security policy: "For years now, we have been noticing a return to protectionism, nationalism and militarism in various countries. Internationally, the law of the strongest is increasingly gaining the upper hand. For small states like Switzerland, this is particularly uncomfortable. In my view, it is high time for Switzerland to reassert its commitment to an international system based on international law, multilateralism, cooperation and trade." Federal Councillor Ueli Maurer, head of the Federal Department of Finance, which is responsible for the issue of cybersecurity at the federal level, emphasized, "Cybersecurity is well supported in politics across party lines."

Swiss MEM companies are the target of numerous attacks

In the age of digitalization, industrial companies offer particularly large attack surfaces for cybercriminals. Cyberattacks, but also physical attacks, are a constant threat today. At the Industry Day, Martin Hirzel presented the results of a survey of Swissmem member companies conducted in collaboration with the Institute of Criminal Law and Criminology at the University of Bern. They clearly show that attacks can hit any company regardless of its size. The damage potential is enormous and, in extreme cases, can jeopardize the very existence of a company. Accordingly, awareness of these risks is high in Swissmem member companies. Targeted measures are being implemented in almost all companies. As a result, 82 percent of the attacks classified as very serious had no consequences or could be remedied in the short term. Martin Hirzel, President of Swissmem, draws the following conclusion from this: "I am glad that there is a high level of awareness within the Swissmem membership about cyber attacks and physical threats. However, attention must not wane. Every company must always be technologically and organizationally prepared to fend off such attacks."

Experiences with cyber attacks

At a panel discussion, Irina Leutwyler, CEO Wesco AG, Barend Fruithof, CEO Aebi Schmidt AG, and Andrea Roth, CEO Geobrugg AG, described their experiences and lessons learned from attacks on their companies. Representing all of them, Irina Leutwyler supported the statement of the Swissmem President: "We are constantly preparing for the next attack. Because it will come!" The Industry Day was rounded off with a panel consisting of National Councilor Maja Riniker (FDP), National Councilor Edith Graf-Litscher (SP), National Councilor Franz Grüter (SVP) and National Councilor Gerhard Andrey (GRÜNE). Source: www.swissmem.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/sicherheit-ein-topthema-fuer-die-schweiz-und-ihre-industrie/

Eight years ago, the only indoor swimming pool in the canton of Appenzell Innerrhoden was closed for safety reasons. With the investment sum of around 21 million Swiss francs, an attractive new building has been created - the modern architecture, a lot of wood and light characterize the appearance. The advertising agency Dreierlei is responsible for the communication and design of the new appearance. In the course of an agency evaluation, the young agency from Appenzell was able to convince.

Reference to the Sitter flowing by

The visual identity stems from the river Sitter, which flows past both the indoor and outdoor swimming pools in Appenzell. Moving lines with a playful dynamic provide intrinsic activity and identity. Clear, eye-catching color areas in light blue emphasize the message and ensure a high level of recognition.

Cross-media communication

The new corporate design was used for a wide range of online and offline media channels. The focus was on the awareness campaign with F12 posters and OOH measures. The main messages "Appenzell sweats", "Appenzell goes swimming" and "Appenzell dives in" show on the one hand the great joy of the new indoor swimming pool. On the other hand, they serve as a humorous nod to the long political process that preceded the new building.

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Responsible at Dreierlei: Caroline Inauen (Head of Graphics), Linda Inauen (Project Management and Communication), Joel Sanguanini (Graphics), Katia Wyss (Texting). Responsible at the district administration of Appenzell: Markus Gier (Operations Management), Gaby Sutter (Water Surface Management) and Pius Koller (Property Management).

In her new role, Claudia Herkert-Derungs will become part of the management team and report to Zoo Director Dr. Severin Dressen. Claudia Herkert-Derungs is currently self-employed in consulting and coaching in communication and marketing strategy for brands, products, organizations and transformation processes. Previously, she held the position of Director of Marketing, Sales and PR at the Grand Resort Bad Ragaz as well as various marketing management positions at Kuoni Reisen AG for many years. Her further education in adult education completes her profile and makes her the perfect choice as Head of Marketing & Education at Zurich Zoo. Fascination for the zoo Claudia Herkert-Derungs is looking forward to her new tasks: "Since my first job at Scuol Tourism as a guest service representative, I have been passionate about working in the service industry. This enthusiasm has not changed. Coupled with my personal fascination for Zurich Zoo, its excellent image and its worldwide commitment to nature conservation, it quickly became clear to me that this employer could be the right fit for my next professional challenge." Markus Rege, the previous Head of Marketing & Education, is leaving Zurich Zoo after 14 years. He is retiring. We would like to express our sincere thanks for his valuable work and his enormous commitment. However, we will not let Markus Rege go completely. He will continue to work on a project basis as a consultant in the fundraising area.

The M-Check provides an orientation on the sustainability of all products of the approximately 250 private brands. On a scale of 1 to 5, analogous to a hotel rating, the products are checked and evaluated for various sustainability criteria. With its transparency, the M-Check gives Migros customers the opportunity to make their purchases more sustainable. In addition to the rating for animal welfare and climate compatibility, the M-Check for packaging is now being launched. How environmentally friendly packaging performs in the M-Check is assessed on the basis of the factors packaging intensity (material & weight) and the packaging cycle (proportion of recycled material & recycling after use). The detailed assessment criteria can be found online at  m-check.ch.

Evaluation criteria developed by external specialists

Each evaluation dimension of the M-Check was developed with external partners. For the new packaging dimension, Migros collaborated with Carbotech AG and Empa (Swiss Federal Laboratories for Materials Testing and Research) to ensure a scientifically sound evaluation system. The climate dimension resulted from a collaboration with the life cycle assessment companies Treeze and Intep and was additionally verified by the myclimate foundation. For the animal welfare dimension, HAFL (University of Agricultural, Forestry and Food Sciences) developed an assessment system so that classification options were available for all husbandry systems for different animal species. The packaging dimension will be added to more and more products from now on. By the end of 2022, more than 300 articles will have the new M-Check dimension.

Swiss Insurance Monitor 2022 Onepager corrected The "Swiss Insurance Monitor 2022" is the second edition of the one-pager published by the Institute for Marketing and Analytics (IMA) of the University of Lucerne's annual study series on consumer behavior in the Swiss insurance market. The contents place a special emphasis on topics relating to the ongoing digitization of the Swiss insurance market, focusing on the interaction between customers and insurance companies along the customer journey and on new types of insurance approaches. In addition, the report draws comparisons at selected points with the results of the previous year's study. The study format, which is representative for Switzerland, was realized in cooperation with the Swiss Digital Insurance Association, elaboratum suisse GmbH, FinanceScout24 (Swiss Marketplace Group) and a consortium of insurance companies.

Selected results of the study

According to the study, insurance customers have so far taken out slightly more insurance policies in the 12-month period from February 2021 to February 2022 than in the same period a year earlier. The number of insurance companies has decreased slightly at the same time. Although the population resident in Switzerland tends to be less interested in insurance topics on average, one-third of the population has actively searched for information on insurance in the past 12 months; 28 percent have taken out a new policy and/or changed their insurance company. Insurance customers feel better insured overall compared to 2021, although there are regional differences here: For example, there is a slight east-west divide and a tendency for people in rural areas to feel better insured compared with urban areas.

Positive evaluation of insurance

People living in Switzerland predominantly rate insurance positively. In particular, insurance companies are rated positively by their customers if they have already had a claim, if they can identify with the brands of the insurance companies or if they have personal customer service representatives. In terms of sustainability, insurance companies tend to score poorly - respondents perceive insurance companies and their services to be rather unsustainable. A few other findings of the study: 80% of the population living in Switzerland would like to see more transparency in the composition of premiums and in claims coverage. 55% of the population can imagine "signing" insurance matters exclusively digitally in the future.

Insurance market at crossroads between online and offline

With regard to the preference for online or offline forms of interaction, the picture is ambivalent: customers prefer online channels for searching for information, calculating offers and interacting in the event of a claim. When it comes to contract-related transactions, the opinion is reversed: when it comes to concluding and terminating contracts, offline channels are preferred. "Especially when it comes to concluding contracts, the aspect of trust plays a very important role," explains study leader David Finken, a doctoral student and research associate at the Institute for Marketing and Analytics. "Customers therefore see offline channels as having a slight advantage over online offers on this issue, although there are age differences in this respect." Preference for online or offline also depends on whether people live in the city or in the country. Urban residents are more inclined to interact with insurance online. Younger groups of people perceive online and offline insurance offers as equally trustworthy. When asked what customers would like to see from insurance companies in the future, it emerges that many would like to see more transparency in the composition of premiums and in claims coverage. In addition, customers would like to be rewarded for their loyalty. Source and further information: Lucerne University A detailed overview is available here.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/schweizer-versicherungsmarkt-im-zeichen-des-digitalen-wandels/

Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. This detailed guide is part of the enhanced marketing toolkit "All In" and was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting, and endorsed by influential industry organizations such as the American Association of Ad Agencies and the Ad Council. The handbook is available free of charge. Google shares, "While much has already happened in the advertising industry when it comes to inclusive marketing with respect to different genders and communities, there is still much to be done when it comes to representing people with disabilities: In many commercials, people with disabilities either don't appear at all, they are reduced solely to their disability, or many ads are not accessible to people with visual or hearing impairments, for example."

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More information on the topic in the Google Blogpost by Lorraine Twohill

The company Ifolor has been focusing on improving its own environmental performance for years. Since 2012, the well-known manufacturer of photo books, photo calendars, photo greeting cards, wall decorations and photo gifts of all kinds has already been working CO₂-neutral: The ecological footprint is minimized and unavoidable emissions from business operations are fully offset. In April 2022, Swiss Climate again awarded the family-owned company the "Certified CO2 Neutral by Swiss Climate" label.

Detailed environmental relevance analysis carried out

As of June 2022, Ifolor will now receive initial certification to ISO 14001:2015 from SQS - the Swiss Association for Quality and Management Systems. The company has strived to apply the same systematic and continuous approach to environmental management as it does to its existing integrated management system for quality and data protection. Ifolor has held these two quality certificates since 1994 and 2003 respectively. For a thorough organization in setting up and implementing environmental management, Ifolor brought in Linz & Partner, an external consultancy, to prepare a detailed environmental relevance analysis in the areas of infrastructure, mobility and over the entire life cycle of products and services, and to meet the other elements of the standard.

Ifolor focuses on sustainable products

The decisive functionaries within Ifolor AG have acquired the necessary knowledge in further training courses in order to constantly develop and optimize the commitment to environmental issues as part of the integrated management system and to also thoroughly train their employees. In this way, the company contributes its share to the protection of the environment with the contributions such as the reduction of waste, the reduction of energy consumption, the use of reusable materials and the climate compensation of the business activity. The photo service provider also places great emphasis on the introduction and design of sustainable products. Founded in 1961, the family-owned company Ifolor operates in fifteen countries, employs around 250 people and generates annual sales of more than CHF 100 million. The popular photo products are manufactured at the Swiss headquarters in Kreuzlingen and in Kerava, Finland. Source and further information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ifolor-mit-erstzertifizierung-nach-iso-140012015/

Founded in 1890, Schwyzer Kantonalbank (SZKB) is the leading bank in the canton of Schwyz and, with over 600 employees, one of the largest employers in the region. In line with the strategy of Schwyzer Kantonalbank, its website was redesigned in a project phase lasting several months. szkb.ch fundamentally revised. As a result, the bank is now even better able to meet customer needs in the digital world. In consultation with users, the customer experience was improved and made more user-friendly. Freundliche Grüsse is responsible for the conception, UX design and content, Magno for the technical implementation, this in co-creation with the teams of SZKB. The focus was placed on digital branding and in this context, for example, the typography was updated specifically for the website. The information architecture was fundamentally revised: The scope of the existing pages was reduced and focused on the essentials. Information on products, services, contacts or locations can thus be found quickly. In addition, visitors have access to an extensive search function. The search for the right solution is even easier with the virtual assistants: Visitors answer a few questions - and the optimal solution (for example, accounts, payment solutions, investments or financing) is suggested to them. Even after its launch, the website will continue to be developed: It is intended to be the start of a continuous and agile optimization of SZKB's Internet presence.

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Responsible at Schwyzer Kantonalbank: Martin Baumgartner (Overall Project Management), Fabian Imhof, (IT Project Management), Celia Arnold (Application Management), Regula Betschart (Product Management), Stefan Kälin and Cyril Schenker (both Marketing & Communication) Responsible at Friendly regards: Pascal Deville, Marion Schwager, Samuel Textor (overall responsibility), Jonas Hermann (Art Direction / UX Design), Tibor Schläpfer (Consulting / UX Design), Janine Sonderegger (Head of Content), Katharina Thalmann, David Elmiger (Content). Responsible at Magno: Matthias Rambold (Head of Development), Roberto Eichin (Development), Marco von Moos (Development), Stefan Hengartner (PM).

After a break due to corona, it finally took place again: The ESPRIX Forum, which is always dedicated to the presentation of the ESPRIX Swiss Awards for Excellence. This year, even though there was no main winner, there were two award winners: Clinique de La Source from Lausanne and Schützen Rheinfelden AG. Both were thoroughly "screened" by honorary EFQM assessors during several days and finally evaluated by the jury chaired by Christian Hunziker. Clinique de La Source, led by Dimitri Djordjévic, won the "Creating value for customers" award for the second time after 2014. Director Dr. med. Hans-Peter Flury received the trophy on behalf of Schützen Rheinfelden AG, which operates hotels and a clinic for mental illnesses under one roof. Schützen Rheinfelden AG was recognized in particular for its holistic, people-focused operating culture.

The need for transformation

Before the award ceremony, Prof. Dr. Dr. Stefan Brunnhuber spoke on the topic of "The Art of Transformation. The medical doctor, economic sociologist, psychiatrist and economist is a member of the Austrian Chapter of the Club of Rome, the organization that first pointed out the finite nature of global resources in a report 50 years ago. Accordingly, Brunnhuber was emphatic in pointing out that the process of "Loosing Earth" has accelerated massively in recent years - not only through the consumption of resources, but also through the consequences caused by this, such as environmental pollution and climate change. "The costs have already been incurred, but the bill has not yet been paid," Brunnhuber said. But he also pointed to the opportunities: infinite, for example, is the resource of the human mind. This is the basis for being able to solve many problems or adapt to new situations. The invention of the needle, for example, has enabled humans to adapt to climates for which they were not actually designed. This example underscores the fact that transformation is ultimately pure craftsmanship. Keywords in this context - the speaker speaks of six "R "s - are: Regionalization (instead of globalization), reduction, returning to regenerative agriculture, resilience, rules and re-shaping (in the sense that we modify our lifestyle). Let's hope that Brunnhuber's remarks will not only fall on fertile ground among those present...

Next ESPRIX Swiss Award for Excellence: June 2024

Phil Dankner led through the evening, which was pleasantly interrupted by various show blocks, such as the tambourine group "Stickstoff" or the singer "Elle". The location and the summery weather created an overall atmosphere worthy of the award. Franz Odermatt, president of the foundation board of ESPRIX Excellence Suisse, was also very pleased with the successful evening. He encourages organizations that are already very advanced on their EFQM path to apply for the next ESPRIX Swiss Award for Excellence. This is scheduled for June 2024. More information: www.esprix.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/transformation-ist-ein-handwerk/

For a short time now, Swiss Post has had its own communications presence for its two business units, Construction Logistics and Health Logistics. This is intended to help raise awareness of Swiss Post's services as a logistics partner in the construction and healthcare industries and bears the signature of the advertising agency KSP Krieg Schlupp Partner. The 360-degree appearance was strategically and creatively developed and accompanied by KSP. The focus of the appearance is always on the most important benefit for the customers: Because thanks to the logistics partner Swiss Post, they can focus fully on their core business. Based on this insight, KSP has derived the central promise: "You focus on your construction project (or on your patients), Swiss Post on your logistics". In the awareness area, this is visually underpinned in a memorable way by the key visual "Focus Frame", which also links all the industry presentations. In the consideration area, the appearance is complemented by multi-layered illustrations that present the complex processes in a fresh, entertaining and clear way.

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Responsible at Swiss Post: Sandra Gysi (Business Partner Communication for Logistics Services), Jenny Mosbacher (Team Leader Themes & Campaigns): Gülsüm Sunman (Marketing Specialist) Responsible at KSP: Alba Rau (art direction), Barbara Sarras, Martin Stulz (text), Céline Goldschmid, Stephanie Waldvogel (graphics), Anita Kummer, Uwe Schlupp (creative direction), Aline Herzog (consulting), Manuela Pasanen, Bianca Jäger (DTP), Daniel Krieg (strategy and overall responsibility), Jonathan Heyer (photography), Oculus (illustration).